Demand For Online Video Fuels Digital Revenue For Sports Programming
Sports leagues are making hundreds of millions in digital revenue from paid content, ads and other revenue streams, according to a new report from eMarketer.The NFL tops the list at about $500 million in digital revenue, MLB at $450 million, the NBA at $225 million and the NHL at $120 million, the study found. Under ...
How To Measure & Boost Online Video Ad Engagement
Engagement is the most sought-after metric by advertisers, especially in online video, but it's hard to quantify on its own. That's why experts at agencies and places like eMarketer suggest that brands look at where a viewer goes next after watching a video, that video ads be targeted by content and demos, and how much ...
Content Creation & Video Advertising Tips For Video Producers
Online video advertising is poised to grow 52% in ad dollars this year, so how can producers snag some of those brand dollars? We asked Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, for best practices in working with brands in online video and he shared his tips on how to drive marketing ...
Content Length Directly Impacts Video Advertising Completion Rates
eMarketer has some interesting data up today, pulled from both Limelight Networks and Freewheel, showing that shorter online video ads are watched to completion more often than longer video ads. And that seems totally logical. However, the data also reveals that viewers are much more willing to watch ads if all lengths when the actual root ...
Tips For Developing A Tablet Device Marketing Strategy
With tablet sales tracking to hit 24 million this year, brands are trying to crack the code on the best approach to a tablet strategy. A recent eMarketer report says 41% of consumers are keen on the device for its shopping capabilities. Here are top three tablet dos and don'ts shared by WPP's Andrew Solmssen ...
Online Video Weekly News Reel - End of the World Edition
So it's Sunday, eggs and bacon are cooking in the kitchen so I've got just a bit of time to knock this puppy out , so let's roll the News Reel. Why are you all still here? How am I supposed to loot from all of you who were supposed to be taken by the ...
Social Media Dos & Dont's: How Businesses Should Properly Engage with Social Media
What are the rules for social media engagement in the social Web? How often should you post on Facebook? How should you handle customer complaints on Twitter? I asked social media expert Scott Meldrum of Pollin8 for his top 3 social tips on how to engage with social media properly and what to avoid.
Online Video Weekly News Reel - B-Easter Boys Edition
For the Catholics in the audience, Happy Easter, for the zombie lovers, Happy Zombie Jesus Day, for everyone else Happy Oestre, Ostare, Ostara, Ostern, Eostra, Eostre, Eostur, Eastra, Eastur, Austron and Ausos. It was a slow week in some parts of the world as Friday was a day off for some. Still, loads was going ...
Why CMOs & Marketing Executives Must Embrace Social Video Marketing - NOW
Large and medium size companies are reporting larger budgets for social media and online video than ever before, along with a commitment to measure social media ROI that should encourage even more spending. Yet one recent study on the Chief Marketing Officers with Fortune 100 Companies may have revealed some startling news:
Mid-Week Online Video News Reel March 30th
It's Wednesday once again and time for me to clear out the email inbox and catch you up on some stuff that I have been tracking in the industry. Plus, it helps me keep my inbox at a manageable size and get everyone a little extra information in the process (and coverage for the things ...
Web Video + Social Media Together Drive The Most Brand Engagement
We've been talking about the expansive eMarketer report, "7 Trends For Online Video Advertising Engagement," for most of this week, breaking down the first four trends they've outlined over two articles (part 1 & part 2). This is our third and final look, focusing on the final three video advertising engagement trends: user control, viral ...
How Targeted Online Video Advertising Impacts Audience Engagement
We're back with Part 2 of our look at eMarketer's exhaustive study, "7 Trends For Video Advertising Engagement." In Part 1, we looked at the recent changes in how advertisers measure engagement as well as some of the reasons for those shifts, such as an increase in variety of choices for audience members. Today we're ...
Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor
There's a new report out from eMarketer called "7 Trends for Video Advertising Engagement." It's a 23-page affair examining the ins and outs of video marketing engagement---how to engage viewers, how to measure engagement levels, and much more. It's exhaustive on the topic of online video engagement, that there's entirely too much good data to ...
Real-Time Bidding - The Hottest New Online Ad Growth Sector
One of the hottest areas in the digital ad business is real-time bidding and it’s poised for more growth this year, according to several new studies. While less than one-third of Web publishers offered real-time bidding on their ad inventory last year, about 44% of Web publishers will do so this year, according to a ...
YouTube to Pull in Over $1B in Revenue in 2011, I Say Closer to $2B
Citigroup's Mark Mahaney has predicted that YouTube will pull in over $1.1 billion in revenue this year. He comes to this conclusion by using the Myspace statistics on revenue-to-page. I don't know that they're the best model to use in this type of determination since they're nowhere near as popular or pulling in as many ...
