editing Articles

Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete work.
The editing process often begins with the author’s idea for the work itself, continuing as a collaboration between the author and the editor as the work is created. As such, editing is ...

How To Manage Your Client’s Expectations Through The Video Production Process

How To Manage Your Clients Expectations Through The Video Production Process

Working in creative requires thick skin. It's the business of rejection. But the victorious sense of accomplishment at the end of a project tends to make you forget all that. "Opinions are like assholes. Everybody's got one and everyone thinks everyone else's stinks." ~ Home …

Boeing Shows That Any Kind Of Business Can Find A Way To Use Video

Boeing Shows That Any Kind Of Business Can Find A Way To Use Video

Quick quiz: What's a good sign that online video is the hot choice for brands looking to spend their marketing dollars? When even companies that don't traditionally advertise on television are embracing it. Like Boeing, for example. The airline manufacturer is jumping into social media …

Real Estate Industry Finally Moves Beyond Standard Virtual Home Tour Videos

Real Estate Industry Finally Moves Beyond Standard Virtual Home Tour Videos

Online video has proven to be an effective tool for real estate agents. If pictures can show off an available home better than text alone, then imagine how powerful video can be to the prospective buyer. It gives them the feeling of actually touring the …

Corel Video Studio Pro X4 – Video Editing Software Review

Corel Video Studio Pro X4   Video Editing Software Review

We talk about video, how to get it online, how to help people find it. But we rarely ever talk about the software for actually making, editing and putting it all together. So I got my hands on some video editing suites including the Corel …

Is Apple Building Their Own YouTube Competitor (iVideo)?

Is Apple Building Their Own YouTube Competitor (iVideo)?

Steve Rosenbaum, the CEO of Magnify.net and the author of Curation Nation, has an interesting editorial piece over at The Huffington Post today where he suggests an intriguing new service might be in the works at Apple: a YouTube killer. He cites several pieces of …

Crowdsourced Video Is On The Rise: Interview With Stroome

Crowdsourced Video Is On The Rise: Interview With Stroome

I only found out about Stroome last week–and promptly wrote up an article about their approach to collaborative video editing and creation. Imagine my surprise when co-founder, Tom Grasty, reached out to let me know they were launching a new-and-improved version of the service this …

Pepsi Shows Us The Wrong Way To Fake A Viral Video

Pepsi Shows Us The Wrong Way To Fake A Viral Video

One of the most popular ways for brands to reach huge audiences with online video is to create a clip that begs the question, "Was that real or fake?" When an event in a video is so amazing and so unbelievable that audiences aren't sure …

Can Collaborative Online Video Creation Go Mainstream? Stroome Hopes So

Can Collaborative Online Video Creation Go Mainstream? Stroome Hopes So

Are you familiar with Stroome? I was introduced to the service this week, and I think they might be onto something. Stroome is a collaborative video editing service, where users can share clips or partial videos with friends and other members in order to get …

Vimeo Finally Launches iPhone App & It’s Totally Worth The Wait

Vimeo Finally Launches iPhone App & Its Totally Worth The Wait

Vimeo has been working on an iPhone app for a long time, determined to make it as good as possible. And from the sound of it, they've succeeded, which means the wait has been worth it. Today Vimeo has released a free iPhone app that …

YouTube Quietly Adds Image Stabilization Tool To Help You Correct Shaky Video

YouTube Quietly Adds Image Stabilization Tool To Help You Correct Shaky Video

YouTube made things a whole lot easier for the amateur video creator last year when they rolled out a free, bare-bones video editor (named, not surprisingly, YouTube Editor). Not all filmmakers can afford Final Cut Pro or another of the top video editing software suites, …

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