According to research, nearly 57% of B2B prospects and customers feel that their sales teams are not prepared for the first meeting. As a result, many companies are re-evaluating their marketing and sales automation systems (aka Lead to Revenue Management or L2RM platforms), and are turning to video as the crucial tool to transform productivity and ROI.
Amazon has teamed up with FreeWheel to begin ramping up video advertising at the world’s largest eCommerce site. The possibilities are mind-boggling when you think about the amount of behavior data they probably have stored on shoppers.
Today’s savvy consumer can spot a sales pitch a mile off, but that doesn’t mean that you can’t engage them at almost every stage of the sales cycle by using video content that answers their questions and gets them on board with the product or service.
A new report states that over half the people surveyed purchased a product or service after watching a YouTube video – not a YouTube advertisement, a YouTube video. It means that branded content on YouTube is having a fairly massive impact on purchasing decisions of consumers.
Many businesses want to produce videos that promote their products and services but are often intimidated by the perceived costs involved or the lack of in-house resources. We take a look at a new product from Liveclicker that could make things a little easier.
Brands or marketers who dismiss video as part of their campaign strategy are missing out on a huge opportunity to reach others in the Business to Business space. We take a look at some of the common myths surrounding B2B video and why brands need to reconsider.
Creating a viral video is the Holy Grail for many brands and marketing teams but how do you make that connection with your target audience to reach that goal? And how do creators use the new technologies available to them to do that?
A good video marketing strategy will help you gain visibility in your field, an amazing video marketing strategy has the ability to transform your brand and drive huge sales of your product or service. We take a look at real life examples.
Walmart are giving the American public the chance to vote on their favourite product in a new web series. Walmart will carry the winning entry in their on and offline stores and provide marketing and publicity support. The first show is out today – we think the dog wheelchair is the best thing ever.
Video Content Marketing is a hot topic for online marketers these days. But how does it fit within your own online marketing mix? Creativa worked with a national chain of retail art and craft stores to help build video content marketing in to their strategy. The results drove new customers in to stores.