e-commerce Articles

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C-Level Execs Turn To Web Video for Business Information

Forbes Insights, in association with Google, announced the release of a new study today called, "The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information."  The study is of 354 C-level and top executives at major US companies with annual sales in excess of …

Video + SEO = Best Practices for Video and E-Commerce

Last week, I had the honor of speaking at the first annual Liveclicker Video Commerce Summit in Seattle, WA.  I was asked to discuss and present video search engine optimization and to help educate the audience on best practices for publishing online video in a …

Creating Persuasive Interactive Video for E-Commerce

There's been a lot of buzz recently in the blogosphere surrounding the use of interactive elements to drive up the performance of video, so it begs the question – how should video interactivity be applied to e-commerce video?  The answer, I believe, is that interactive techniques should …

LiveClicker Video Commerce Summit June 1-2

The 2009 LiveClicker Video Commerce Summit is set for June 1st and 2nd. The topic of the conference is obviously video commerce and will bring together industry leaders, innovators, online retailers and everyone that is interested in pushing the boundaries of using video for commerce …

eCommerce Video Comes Alive With Ooyala’s Backlot Platform

As we've posted many times in the past, online video has emerged as an exciting and effective new method of marketing ecommerce products and services online.  Just a few weeks back, we covered some research recently released from comScore which details the benefits of utilizing online …

EBay Videos for Ecommerce – Interview With Jamie Perkins of VZAAR

ReelSEO had the opportunity to sit down with VZAAR's Chief Operating Officer, Jamie Parkins to get the scoop on what VZAAR is setting out to do, where they came from and where they hope to go. VZAAR has been operating as a provider of a …

Ecommerce Video Will Take Off In 2009 – Report Shows That Product Videos Work!

We know how effective online video marketing and video advertising can be for various industries and sectors across the board.  One reason for this is that video can bring brands, products and services to life in a way that text and static images simply cannot. …

SEO and Video Top Retailer’s Priorities for 2009

According to Internet Retailer's latest monthly survey, online merchants are making search engine optimization and video their top web site design priorities for 2009. The survey also reports that "usability testing can also help retailers do a better job of deploying video" to which ReelSEO's Grant …

Evenhere Video Overlays Put The Product In Your Hand

So you're watching some show or video and see something really cool. Your mind begins to wander and you can't help but think 'how and where do I get one of those?' Well that's exactly where Evenhere.com comes in. Their service allows you to bookmark …

Overlay TV – Coolest Tool for Video Overlays

Overlay.TV, an interactive media company, today launched a revolutionary video-commerce platform that will enable an entire generation of online video publishers to express themselves in a new way by personalizing and monetizing the billions of videos currently posted to the Internet. The Overlay.TV platform offers …

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