e-commerce Articles

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Videos Sell Products – Even If Users Don’t Actually Watch Them

Videos Sell Products – Even If Users Don’t Actually Watch Them

While adding video to your online store isn't exactly new, it is still a medium in its infancy.  Only within the last year or so have retailers begun to wake up to the power of video as a marketing tool that builds customer confidence and …

Maximize ECommerce ROI With “Smart” Product Video Banners

Featuring videos on product pages is becoming an important and popular tool to enhance shoppers' experience and increase sales. There's a new breed of "smart" video banners that take this technique to the next level by ensuring that e-commerce retailers showcase the top-performing product videos.

7 Tips for Adding Website Videos That Sell Products

The widespread availability of broadband and the purchase of YouTube by Google in October 2006 have made online video one of the fastest growing trends on the web in the past three years. Not surprisingly – it's fun, entertaining and accessible – from both a viewer's and …

Creating E-Commerce Videos That Compel Shoppers To Buy

Creating E Commerce Videos That Compel Shoppers To Buy

Last week, I published an interview with Justin Foster, Co-Founder of Liveclicker and founder of the Video Commerce Consortium where he talked about the basic principles for creating e-commerce videos that sell.  Today, I offer up to you an incredibly insightful, in-depth whitepaper authored by …

Vzaar – Making Commercial Web Video Hosting Simple

Vzaar   Making Commercial Web Video Hosting Simple

Vzaar.com is a lot of things. First off, they're a sponsor here at ReelSEO. That  affects me not since I'm just a freelance contributor but because Mark wanted to make sure it was mentioned. Second, probably first to them, it's an online service that lets …

3 Principles for Creating E-Commerce Video That Sells

With the holiday shopping season in high gear, I'd like to spend some time this week focused on web video for e-commerce. I'll start things off with an interview I did at the Streaming Media West show with my friend Justin Foster, Co-Founder of Liveclicker …

Video Demos Increase Sales Conversions At Zappos.com

Video Demos Increase Sales Conversions At Zappos.com

At the recent Streaming Media West 2009 show, Rico Nasol, Content Team Senior Manager at Zappos.com spoke on the video commerce session about what they're doing with video and how effective it is. It's so interesting that we had to talk about it as well. …

Original Web Video Series = Success for Retail Shopping

The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media's success may be explained in unique areas that cannot be …

Google Rolls Out Video Reviews In Product Search

Google Product Search has always been a pretty sweet little service.  Whenever I'm in the market for a new trinket, such as a digital camera or a new set of headphones, I'll usually head over to Google Product Search.  I can find reviews, the best …

Vzaar Adds HD Video To EBay Selling Manager

Vzaar, the video hosting service, have now got their new eBay Selling Manager Application approved and ready for users. The application is the first eBay approved to bring video capabilities to the platform as well as customizable video players.

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