e-commerce Articles

Fun Tip to Increase Video Conversion Rates 100 Percent or More

We already know that online video can help to increase sales conversions - but, with a simple enhancement, you can more than double your video conversion rates.  Invodo, an online video solutions provider for e-commerce retailers and manufacturers, released a new video whitepaper today that exposes groundbreaking ...

Interactive and Clickable Video Drives E-Commerce Conversions

Remember when video was going to be interactive and we'd all click on Jennifer Aniston's sweater to buy one for ourselves? Well, that day is gone, but hotspotting is finally taking off thanks to Web video. Hotspotting refers to clicking on an object in a ...

LiveClicker Launches Interactive HTML5 Video for E-Commerce

When the HTML5 news rains, it pours. Today we have news that video commerce platform provider Liveclicker has released the industry's first HTML5 player supporting interactive video commerce. The player is already live on Onlineshoes.tv for Chrome, Safari, and iPhone users, and is expected to ...

Copy This: Copy Matters, Especially In Product Videos!

No matter what technology comes (and goes) text will always be in fashion. Words drive almost every industry, particularly from a marketing perspective. Our words dictate how we present, communicate, display and ultimately sell. While a picture may be worth a thousand words, one great ...

Website Redesign, SEO, and Video - Keys To E-Commerce Future

eMarketer recently reported on some results from an study conducted by Internet Retailer that show us where eCommerce retailers plan to focus their energy in the future. Namely, site redesigns for SEO, video or streaming media, and better customer experience.

Harnessing Off-Site Videos To Increase E-Commerce Visibility

Videos' impact on search rankings has been discussed here rather extensively in the past.  A few months ago we interviewed Search Engine Marketing and Optimization veteran Bruce Clay who helps clarify the importance of on-site videos for search rankings.

Videos Sell Products – Even If Users Don’t Actually Watch Them

While adding video to your online store isn't exactly new, it is still a medium in its infancy.  Only within the last year or so have retailers begun to wake up to the power of video as a marketing tool that builds customer confidence and ...

Maximize ECommerce ROI With “Smart” Product Video Banners

Featuring videos on product pages is becoming an important and popular tool to enhance shoppers' experience and increase sales. There's a new breed of "smart" video banners that take this technique to the next level by ensuring that e-commerce retailers showcase the top-performing product videos.

7 Tips for Adding Website Videos That Sell Products

The widespread availability of broadband and the purchase of YouTube by Google in October 2006 have made online video one of the fastest growing trends on the web in the past three years. Not surprisingly – it's fun, entertaining and accessible - from both a viewer's and ...

Creating E-Commerce Videos That Compel Shoppers To Buy

Last week, I published an interview with Justin Foster, Co-Founder of Liveclicker and founder of the Video Commerce Consortium where he talked about the basic principles for creating e-commerce videos that sell.  Today, I offer up to you an incredibly insightful, in-depth whitepaper authored by ...

Vzaar - Making Commercial Web Video Hosting Simple

Vzaar.com is a lot of things. First off, they're a sponsor here at ReelSEO. That  affects me not since I'm just a freelance contributor but because Mark wanted to make sure it was mentioned. Second, probably first to them, it's an online service that lets ...

3 Principles for Creating E-Commerce Video That Sells

With the holiday shopping season in high gear, I'd like to spend some time this week focused on web video for e-commerce. I'll start things off with an interview I did at the Streaming Media West show with my friend Justin Foster, Co-Founder of Liveclicker ...

Video Demos Increase Sales Conversions At Zappos.com

At the recent Streaming Media West 2009 show, Rico Nasol, Content Team Senior Manager at Zappos.com spoke on the video commerce session about what they're doing with video and how effective it is. It's so interesting that we had to talk about it as well. ...

Original Web Video Series = Success for Retail Shopping

The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media's success may be explained in unique areas that cannot be ...

Google Rolls Out Video Reviews In Product Search

Google Product Search has always been a pretty sweet little service.  Whenever I'm in the market for a new trinket, such as a digital camera or a new set of headphones, I'll usually head over to Google Product Search.  I can find reviews, the best ...