e-commerce Articles

E-Commerce Video SEO Snapshot Spells Huge Opportunity for Internet Retailers

We've seen a lot of research pointing to how effectively video helps increase conversion, sales and revenue for online retailers. But just how well are the online retailers doing from a search engine optimization viewpoint for that same video? Not well according to some recent ...

The Growth and Future of Video In E-Commerce: Creativity Versus Psychology

I interview Justin Foster, host of the 2010 Video Commerce Summit held in Seattle this past week. Justin talks with me about the reasons for the growth of video in e-commerce, the challenges to overcome, some key issues of discussion and debate, and projections for ...

Video SEO and PPC Strategies for E-Commerce Video Online

ReelSEO publisher Mark Robertson was a featured speaker this past week at the 2010 Video Commerce Summit held Seattle, Washington. We've included here Mark's full presentation titled, Building on the Success of Video with New PPC and SEO Strategies, which is also available on Slideshare.

Optimized Video Delivers Success To E-Commerce Retailers

This is the story of two respected e-businesses who deployed video on their websites. One did it with SEO in mind and reaped the rewards in Google rankings and resulting page visits and sales. The other took an enormous cache of video content, uploaded it ...

Online Video, It's Not Just About Advertising Anymore

Well, it was most likely just porn at one point and then people realized they could make money off of it as a vehicle for advertising. Now it's everywhere and from what Paul Verna, Senior Analyst at eMarketer says, it's not all about advertising anymore.

Online Video Marketing Basics: Part 2 – Choosing A Video Style

This is Part 2 of our ongoing series entitled Online Video Marketing Basics.  You may wish to first read Part 1,  which dealt with the question of why you should even want to get involved in online video, laying out a laundry list of valid ...

Online Video Marketing Basics: Part 1 - The Case for Online Video and Why You Should Get Involved

At ReelSEO, we love video. We love making it, watching it, marketing it, and writing about it.  And we have all kinds of readers.  Some are polished experts that—quite frankly—sometimes know more than we do about a particular aspect of online video.  Some are intermediate ...

Optimizing Online Video for ROI - Making Video Accountable

The demand for video from consumers has long been identified and early adopters in the e-tailing segment, such as Zappos, have publicly announced their intention to provide video alongside tens of thousands of product offerings in the coming year. There is a developing consensus that ...

Video Filled The Shopping Cart Up - ECommerce Music Video

ReelSEO's Grant Crowell reports on the marketing strategy behind the self-made online music video by e-commerce video solutions provider, with their video titled “Video Filled the Shopping Cart.” (a takeoff on MTV's first-ever video broadcast of “Video Killed the Radio Star” by the Buggles.)

Video E-Commerce and Video SEO for Retailers: The EMarketer Interview

ReelSEO's Grant Crowell interviews senior eMarketer analyst Jeffrey Grau, author of the recently report, Video E-Commerce, Innovative Models Drive Sales. Jeffrey shares with Grant on how Video SEO also plays a big factor in driving e-commerce for retailers, and the importance to understanding key variables before deciding on a video e-commerce, or “vee-commerce” strategy of one's own.

Studying E-Commerce Video At The 2010 Internet Retailer Conference and Expo

I'll (Grant Crowell here) be at the 2010 Internet Retailer Conference & Exhibition (IRCE) June 8-11, 2010 at the McCormick Place West in downtown Chicago. I plan to report on what are the latest proven technologies and marketing strategies in e-commerce, and how online video ...

Real-Time, Dynamic Video Ads for Retail Advertisers

A new service from Dynamic Video is hoping to solve one of the most vexing issues direct marketing and e-commerce retail advertisers face with online video ads.  I thought I'd take a moment to talk about why I think this has tremendous potential.

E-Commerce Retailers Find Value In Online Video

Our pals at eMarketer (well not sure we're exactly pals) have done some new research pertaining to how retailers see the value of online video panning out. From all indications, it seems to be quite good.

Get Automated and Personalized With E-Commerce Video

All stores want to grow their business. And as an online retailer you do that in many ways -increasing your product offering, services and site functionality. But as you grow in each area, new challenges arise, particularly in terms of logistics. Keeping track of an ...

Announcing The 2010 Video Commerce Summit Speaker Lineup

The 2010 Video Commerce Summit has announced its speaker lineup, gaining momentum in its second year as the e-commerce industry's only annual gathering of e-commerce video practitioners and thought leaders.