e-commerce Articles

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75% of Consumers Are Willing To Pay for Web Video Content

75% of Consumers Are Willing To Pay for Web Video Content

Here's some news that should get the attention of Hulu, Netflix, Amazon, Apple, and anyone else trying to sell video content to the online masses: most of them are willing to pay for it. A new report from Elastic Path shows that the video-consuming public …

How To Use QR Codes In Video Marketing and E-Commerce

How To Use QR Codes In Video Marketing and E Commerce

Since last year's holiday season one e-retail technology has seen a huge growth: QR codes. Learn about what they are and why they're increasingly important for retailers and marketers. I interviewed Mark Tholking of quiQR and Dynomighty's Terrence Kellerman about some of the newer examples …

E-Commerce Video Urgency – Retailer Priorities Revealed

E Commerce Video Urgency   Retailer Priorities Revealed

I recently had the opportunity to speak at The National Retail Federation's BIG Show in New York City along with Eric Mahlstadt from Golfsmith. We shared retail video trends and Golfsmith's learnings in front of an audience of retailers. With the meteoric adoption of video …

Study: Online Users Willing To Pay for Digital Video Content

Study: Online Users Willing To Pay for Digital Video Content

There's a new study out from Pew Internet & American Life Project, and the overall theme seems to be that digital content purchases are on the rise.  In fact, they've pulled even with traditional e-commerce purchases.  66% of Internet users purchase traditional goods and services …

eCommerce Video Trends To Watch In 2011

eCommerce Video Trends To Watch In 2011

It's that time of year when predictions are made about the year ahead.  As we predicted at the start of last year, 2010 saw online retailers from Golfsmith and Verizon Wireless to Moosejaw and JC Penney deploy product video and realize rapid ROI. In 2011, …

SEO for Ecommerce Product Videos – Do It Now If You Want To Stay Ahead!

SEO for Ecommerce Product Videos – Do It Now If You Want To Stay Ahead!

"Oh here we go”, you may be thinking to yourself. "More advice on the million and one things I supposedly need to do to stay ahead in the wonderful world of ecommerce. Everyday it may seem, to those of you who stay abreast of the latest …

E-commerce Video Strategies From Streaming Media West

E commerce Video Strategies From Streaming Media West

We interviewed Justin Foster at the Streaming Media West Conference / Online Video Platform Summit in Los Angeles. Justin talked with us about e-commerce opportunities with retailer videos, social media, user-generated video innovations, YouTube marketing and more.

How To Overcome The Pitfalls of Interactive, Clickable Video

How To Overcome The Pitfalls of Interactive, Clickable Video

This past year, YouTube announced its more than 2 billion hits per day, a clear indication that online video viewership is increasing at an exponential rate. As such, marketing and advertising professionals are looking for new, innovative approaches to capture the mass audiences of consumers …

Behind-the-Scenes: Qoof – The Evolution of Interactive Video Advertising?

Behind the Scenes: Qoof – The Evolution of Interactive Video Advertising?

Qoof, while having an odd sounding name (qoofy, even?), has an interesting product. While interactive videos and ads are nothing new the implementation is. Their in-player application allows you to quickly offer all manner of information and call-to-action. Jonathan Stefansky, Qoof CEO, took me on …

10 Things To Consider When Choosing An Ecommerce Product Video Solution

10 Things To Consider When Choosing An Ecommerce Product Video Solution

So, you're thinking about adding product videos to your ecommerce site. Once you've made your decision you'll quickly realize there are a fair deal of things you need to consider in terms of the implementation of your video solution. In order to help you figure …

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