e-commerce Articles

eCommerce Video Trends To Watch In 2011

It's that time of year when predictions are made about the year ahead.  As we predicted at the start of last year, 2010 saw online retailers from Golfsmith and Verizon Wireless to Moosejaw and JC Penney deploy product video and realize rapid ROI. In 2011, ...

SEO for Ecommerce Product Videos – Do It Now If You Want To Stay Ahead!

"Oh here we go”, you may be thinking to yourself. "More advice on the million and one things I supposedly need to do to stay ahead in the wonderful world of ecommerce. Everyday it may seem, to those of you who stay abreast of the latest ...

E-commerce Video Strategies From Streaming Media West

We interviewed Justin Foster at the Streaming Media West Conference / Online Video Platform Summit in Los Angeles. Justin talked with us about e-commerce opportunities with retailer videos, social media, user-generated video innovations, YouTube marketing and more.

How To Overcome The Pitfalls of Interactive, Clickable Video

This past year, YouTube announced its more than 2 billion hits per day, a clear indication that online video viewership is increasing at an exponential rate. As such, marketing and advertising professionals are looking for new, innovative approaches to capture the mass audiences of consumers ...

Behind-the-Scenes: Qoof – The Evolution of Interactive Video Advertising?

Qoof, while having an odd sounding name (qoofy, even?), has an interesting product. While interactive videos and ads are nothing new the implementation is. Their in-player application allows you to quickly offer all manner of information and call-to-action. Jonathan Stefansky, Qoof CEO, took me on ...

10 Things To Consider When Choosing An Ecommerce Product Video Solution

So, you're thinking about adding product videos to your ecommerce site. Once you've made your decision you'll quickly realize there are a fair deal of things you need to consider in terms of the implementation of your video solution. In order to help you figure ...

Does Uploading Videos To YouTube Cannibalize Website Video SEO?

To YouTube or NOT to YouTube, that is the question for e-retailers pushing e-commerce product videos. Is posting product videos on YouTube complimentary or counter-productive to e-commerce business goals? ReelSEO's Mark Robertson shares his thoughts about the "YouTube cannibalization theory," and offers some valuable tips ...

eTail East Roundtable Reveals Retailer Perspective On Video SEO

I returned this morning from a very successful eTail East conference, where I hosted a round-table discussion on Video SEO along with Bruce Turner, CEO of Pure Pearls.com. Bruce shared his video implementation experience, specifically the video SEO enablement process, with fellow online retailers.

Video Commerce Summit – A Hugely Creative and Collaborative Experience

I interview Jimmy Healey, Senior Manager of E-Commerce for Onlineshoes.com, at the 2010 Video Commerce Summit sponsored by Liveclicker. What do we talk about? (Well why don't you quit being a lazy bum and actually read my article??) Ha ha.. seriously, we talk about you. (I mean, what you should be learning from OnlineShoes.com's own experience with video in e-commerce.) Hey, it's Friday and going to be my birthday week, guys – cut me a break!

Selling Your Business Culture With Web Video – The Zappos Experience

I interviewed Zappos.com's Video Product Manager, Laurie Williams, who shares with me how her company Zappos is harnessing their "quirky" company culture to feature both staff and fans in online videos; and using personal engagement to sell their products, their brand, and their culture – ...

Automated E-Commerce Video: Balancing Production Time With Creative Control

Grant Crowell interviews REI's Video Art Director, Jason Lohr-Johnson, about how his company is learning to balance their new automated video production tool with both product videos and personalized videos, balancing SEO benefits with expertise, and tips for how you can be more productive and produce better-quality video for e-commerce.

How To Create An In-House Video Commerce Program, With No Budget!?

Grant Crowell inteviews Jason Arend, PFI Western's VP of Media and Global Marketing, E-Commerce, and Creative Services. Jason shares his experiences with managing multiple companies' multi-channel video properties, what he recommends for anyone who is looking to be successful with video in e-commerce today, and his secret for how PFI is doing it for no money. (That's right, NO MONEY.)

5 Actions You Want Every One of Your Video Viewers To Take

I read a fantastic article over at Visible Gains called Tuning Website Video For Higher Conversion – Part 1.  It has some really great insight into how webmasters can help nudge users toward certain desired behaviors through different choices in video placement and style.  The ...

Ecommerce Retailers Split On YouTube Usage = Opportunity

YouTube was originally designed to be user-generated-content-driven. But since it has become the second largest search engine (2008) on the planet, marketers, advertisers and broadcasters have flocked to it. Have the E-tailers followed suit or are they lagging behind? The potential for E-tailers to get ...

E-Commerce Video Strategies With The Home Shopping Network

ReelSEO.com's Grant Crowell interview HSN.com's (Home Shopping Network's) Director of Digital Content Emery Skolfied, following his presentation at the Video Commerce Summit in Seattle titled, “How HSN advances its video commerce leadership.” Emery talks about HSN's own patented technology for online video in retail e-commerce, tips based on their own experiences using video with customers, and challenges they ha overcome with better understanding customer behavior.