e-commerce Articles

Live Video Chat Solutions Spreading On Business Websites

We know live video chat is extremely popular in personal communication and entertainment, but what is the commercial upside to it? I showcase how new cutting edge technology with live video chat is letting visitors engage directly with brand reps – providing a more personal ...

Why Social Video Marketing May Eclipse Video SEO

I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that social video marketing has become the ...

Product Video SEO is Key to E-Commerce Success & Zappos Dominates

Sunday Sky, an e-commerce video solutions provider recently released a report called "The State Of Video In E-Commerce - Q1 2011", which attempts to summarize and provide an update for the latest trends in online retailers' use of video. The company found that e-retailers are ...

Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study

Of all the many ways to use video for business purposes, one of the more intriguing and exciting is video commerce: integrating video into our shopping habits. And I'm not talking exclusively about e-commerce, either, but also ways that video is being molded into our ...

12 Ways Brands & Businesses Can Utilize Online Video

I've been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They're not sure it's a ...

E-Commerce Product Videos Convert Visitors Into Buyers: A Case Study

Direct Marketing News has a great write up about Paintball-Online.com. Paintball-Online.com is, as you might suspect, an e-commerce website selling paintball and paintball-related products. And in case you've never run across a paintballer or played yourself, allow me to tell you that these are some ...

Five Tips for Creating Product Review Videos that Wow

Now that mobile phones, cheap video cameras and Webcams have hit the mainstream, many of the product review videos of today feel like over-long lectures on the intricacies of tax code. These videos lack focus, ramble on for too long, and have less visual flair ...

Reel Quick Clips: Mid-Week Online Video Industry News

I finally found a name I like for what really amounts to me clearing out my inbox of things that might be of interest, but aren't interesting enough for me to write a whole article on. Welcome to Reel Quick Clips, a mid-week catch up ...

The 2010 Online Video Report Card - Consumption Grows Across The Board

comScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, "renewed ...

The State of Video for E-Commerce Retailers: Q4 2010 Report

Sunday Sky released their Q4 2010 research about video in eCommerce. I just managed to get into it and process the info so I could tell you about it. Their research looks at the top 50 online retailers and their use of video marketing in ...

Weekly Web Video Industry News Reel - Super Bowl Edition!

I just want to start this off with a simple: GO PACK! The Super Bowl is nearly upon us. Teams are ready, stages are set and the ads are produced, bought and paid for... No matter how they produce, the results on the field are ...

75% of Consumers Are Willing To Pay for Web Video Content

Here's some news that should get the attention of Hulu, Netflix, Amazon, Apple, and anyone else trying to sell video content to the online masses: most of them are willing to pay for it. A new report from Elastic Path shows that the video-consuming public ...

How To Use QR Codes In Video Marketing and E-Commerce

Since last year's holiday season one e-retail technology has seen a huge growth: QR codes. Learn about what they are and why they're increasingly important for retailers and marketers. I interviewed Mark Tholking of quiQR and Dynomighty's Terrence Kellerman about some of the newer examples ...

E-Commerce Video Urgency - Retailer Priorities Revealed

I recently had the opportunity to speak at The National Retail Federation's BIG Show in New York City along with Eric Mahlstadt from Golfsmith. We shared retail video trends and Golfsmith's learnings in front of an audience of retailers. With the meteoric adoption of video ...

Study: Online Users Willing To Pay for Digital Video Content

There's a new study out from Pew Internet & American Life Project, and the overall theme seems to be that digital content purchases are on the rise.  In fact, they've pulled even with traditional e-commerce purchases.  66% of Internet users purchase traditional goods and services ...