The 2010 Online Video Report Card - Consumption Grows Across The Board
comScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, "renewed optimism, continued innovation, and the increasing fragmentation." I guess that ...
The State of Video for E-Commerce Retailers: Q4 2010 Report
Sunday Sky released their Q4 2010 research about video in eCommerce. I just managed to get into it and process the info so I could tell you about it. Their research looks at the top 50 online retailers and their use of video marketing in terms of overall usage, YouTube presence and website video seo. We already ...
Weekly Web Video Industry News Reel - Super Bowl Edition!
I just want to start this off with a simple: GO PACK! The Super Bowl is nearly upon us. Teams are ready, stages are set and the ads are produced, bought and paid for... No matter how they produce, the results on the field are that one shall stand (Packers) and one shall fall (Steelers). ...
75% of Consumers Are Willing To Pay for Web Video Content
Here's some news that should get the attention of Hulu, Netflix, Amazon, Apple, and anyone else trying to sell video content to the online masses: most of them are willing to pay for it. A new report from Elastic Path shows that the video-consuming public is more open to paying for their preferred content than ...
How To Use QR Codes In Video Marketing and E-Commerce
Since last year’s holiday season one e-retail technology has seen a huge growth: QR codes. Learn about what they are and why they’re increasingly important for retailers and marketers. I interviewed Mark Tholking of quiQR and Dynomighty’s Terrence Kellerman about some of the newer examples we’re seeing with integrating with QR codes within video, for ...
E-Commerce Video Urgency - Retailer Priorities Revealed
I recently had the opportunity to speak at The National Retail Federation’s BIG Show in New York City along with Eric Mahlstadt from Golfsmith. We shared retail video trends and Golfsmith’s learnings in front of an audience of retailers. With the meteoric adoption of video (projected by Cisco to constitute 90% of Internet traffic by ...
Study: Online Users Willing To Pay for Digital Video Content
There's a new study out from Pew Internet & American Life Project, and the overall theme seems to be that digital content purchases are on the rise. In fact, they've pulled even with traditional e-commerce purchases. 66% of Internet users purchase traditional goods and services through e-commerce, and a whopping 65% purchase digital goods. These ...
eCommerce Video Trends To Watch In 2011
It’s that time of year when predictions are made about the year ahead. As we predicted at the start of last year, 2010 saw online retailers from Golfsmith and Verizon Wireless to Moosejaw and JC Penney deploy product video and realize rapid ROI. In 2011, the industry will turn a crucial corner.
SEO for Ecommerce Product Videos – Do It Now If You Want To Stay Ahead!
“Oh here we go”, you may be thinking to yourself. “More advice on the million and one things I supposedly need to do to stay ahead in the wonderful world of ecommerce. Everyday it may seem, to those of you who stay abreast of the latest news, there’s some new way to optimize your site. And ...
E-commerce Video Strategies From Streaming Media West
We interviewed Justin Foster at the Streaming Media West Conference / Online Video Platform Summit in Los Angeles. Justin talked with us about e-commerce opportunities with retailer videos, social media, user-generated video innovations, YouTube marketing and more.
How To Overcome The Pitfalls of Interactive, Clickable Video
This past year, YouTube announced its more than 2 billion hits per day, a clear indication that online video viewership is increasing at an exponential rate. As such, marketing and advertising professionals are looking for new, innovative approaches to capture the mass audiences of consumers gravitating towards online video.
Behind-the-Scenes: Qoof – The Evolution of Interactive Video Advertising?
Qoof, while having an odd sounding name (qoofy, even?), has an interesting product. While interactive videos and ads are nothing new the implementation is. Their in-player application allows you to quickly offer all manner of information and call-to-action. Jonathan Stefansky, Qoof CEO, took me on a whirlwind tour of the technology and built us a ...
10 Things To Consider When Choosing An Ecommerce Product Video Solution
So, you’re thinking about adding product videos to your ecommerce site. Once you’ve made your decision you’ll quickly realize there are a fair deal of things you need to consider in terms of the implementation of your video solution. In order to help you figure out what you should be looking for, I’ve compiled the ...
Does Uploading Videos To YouTube Cannibalize Website Video SEO?
To YouTube or NOT to YouTube, that is the question for e-retailers pushing e-commerce product videos. Is posting product videos on YouTube complimentary or counter-productive to e-commerce business goals? ReelSEO’s Mark Robertson shares his thoughts about the “YouTube cannibalization theory,” and offers some valuable tips for “hosted and posted” video strategies.
eTail East Roundtable Reveals Retailer Perspective On Video SEO
I returned this morning from a very successful eTail East conference, where I hosted a round-table discussion on Video SEO along with Bruce Turner, CEO of Pure Pearls.com. Bruce shared his video implementation experience, specifically the video SEO enablement process, with fellow online retailers.
