e-commerce Articles

Predictions for Video Commerce in 2013

It's that time of the year again everyone is winding down (or speeding up) towards the end of 2012. It's a time to reflect on the year as well as look towards 2013 and what that may bring. Here are some of my predictions for ...

8 Tips to Convert Shoppers into Buyers with Video Online from Ooyala

If you're a retail outlet looking to boost e-commerce sales, you might have heard of this online video thing.  Video enhances a potential buyer's experience and makes them more likely to stick around.  According to a statistics recited in a recent white paper published by ...

The Ultimate Guide to Optimizing YouTube Closed Captions for E-commerce [Step-by-Step Tutorial]

The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My ...

Can Orabrush Cure Bad Breath in Dogs?

About 11 months ago, I mentioned that I often use the Orabrush B2C and B2B case studies when I teach a YouTube Marketing course in the Rutgers Mini-MBA: Digital Marketing program. And four month ago, I revealed that I also share Ray William Johnson’s secret ...

Learn the Latest in Video Commerce with Top Retailers at the 2012 Video Commerce Summit

Now that July is almost upon us, it's time to start gearing up for the 2012 Video Commerce Summit.  This event, sponsored by my company, Liveclicker, is just five and a half weeks away!  This year, the summit will take place August 9th and 10th in one of the ...

8 Best Practices to Optimize Video Landing Pages for Search

Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube.  In reality, these best practices are applicable to any video strategy and not specific to e-commerce ...

Consumer Insights into Online Video for eCommerce Shopping

When I wrote up the first part of this interesting whitepaper from Invodo, (Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions) I said I'd be back with part two which looked at the more technical aspects of online video for shopping from ...

11 Tips for E-Commerce Demo Videos That Drive Conversion

From rants to reviews, product conversations have shifted away from brand-sponsored websites and into the blogosphere. Blogs are increasingly where people go for useful how-tos and deep product dives from respected sources. But not all companies are taking this shift sitting down, and the smart ...

Online Video Brings Holiday Cheer To Retailers By Boosting Sales

This holiday season, Liveclicker has been studying the impact of online video to the actual results of buying the product.  Taking analysis of over 7,500 videos across 25 e-commerce sites, Liveclicker discovered some interesting statistics involving the impact of the length of the video, and ...

What Makes Them Click - 5 Reasons Online Video Is So Persuasive

I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own ...

Four Digital Advertising Startups To Keep An Eye On

Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and ...

Free Social Video Webinar: How To Build Better Customer Relationships With Video

This Thursday the video solutions provider Liveclicker will be hosting a free webinar, "The New Social Video - How to Build Relationships with Shoppers through Video." I interviewed Liveclicker's Justin Foster for a sneak preview on this event. Social Video Commerce Webinar Info November 17 ...

YouTube's Own Marketing Advice For Retailers: Create Content, Not Commercials

Online video is massive in its reach and scale with 6.9 billion videos viewed monthly in the U.S. in July and August of this year, and it's quickly growing into a major component of what people do online or how they consume information and entertainment. ...

The 2011 Definitive Guide to Web Video Usability Resources: Why We Still Need Website Video UX Standards

While online video on websites and elsewhere online has exploded in both size and scope, the professional usability and user experience community has still remained generally silent? Fortunately I've uncovered several good resources that online video professionals should check out for learning about, and applying, ...

Volusion Partners With vzaar To Provide Ecommerce Video Solutions

vzaar, the video hosting platform continues to wrap up partnerships with some of the web's leading creative agencies. Today the company announced a new relationship with Volusion, one of the leading providers of ecommerce and shopping cart software, to power ecommerce video solutions for all of Volusion's ...