Online Video Brings Holiday Cheer To Retailers By Boosting Sales
This holiday season, Liveclicker has been studying the impact of online video to the actual results of buying the product. Taking analysis of over 7,500 videos across 25 e-commerce sites, Liveclicker discovered some interesting statistics involving the impact of the length of the video, and how many people immediately purchased the product after watching it. ...
What Makes Them Click - 5 Reasons Online Video Is So Persuasive
I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own business.
Four Digital Advertising Startups To Keep An Eye On
Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and Steelhouse. Digital Advertising Startups To Watch I want to tell ...
Free Social Video Webinar: How To Build Better Customer Relationships With Video
This Thursday the video solutions provider Liveclicker will be hosting a free webinar, “The New Social Video - How to Build Relationships with Shoppers through Video.” I interviewed Liveclicker’s Justin Foster for a sneak preview on this event. Social Video Commerce Webinar Info November 17 at 10:30 AM – 11:30 PST (1:30 – 2:30 PM ...
YouTube's Own Marketing Advice For Retailers: Create Content, Not Commercials
Online video is massive in its reach and scale with 6.9 billion videos viewed monthly in the U.S. in July and August of this year, and it's quickly growing into a major component of what people do online or how they consume information and entertainment. YouTube represents a lot of the growth of online video, ...
The 2011 Definitive Guide to Web Video Usability Resources: Why We Still Need Website Video UX Standards
While online video on websites and elsewhere online has exploded in both size and scope, the professional usability and user experience community has still remained generally silent? Fortunately I’ve uncovered several good resources that online video professionals should check out for learning about, and applying, best practices with web video usability for increased engagement and ...
Volusion Partners With vzaar To Provide Ecommerce Video Solutions
vzaar, the video hosting platform continues to wrap up partnerships with some of the web's leading creative agencies. Today the company announced a new relationship with Volusion, one of the leading providers of ecommerce and shopping cart software, to power ecommerce video solutions for all of Volusion's online merchant clients.
Live Video Chat Solutions Spreading On Business Websites
We know live video chat is extremely popular in personal communication and entertainment, but what is the commercial upside to it? I showcase how new cutting edge technology with live video chat is letting visitors engage directly with brand reps – providing a more personal and helpful experience for customers and client prospects, and improving ...
Why Social Video Marketing May Eclipse Video SEO
I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on “Why Video Marketing has Evolved Beyond SEO.” Mark shared with me his belief that social video marketing has become the huge driving force not just for video SEO, but for ...
Product Video SEO is Key to E-Commerce Success & Zappos Dominates
Sunday Sky, an e-commerce video solutions provider recently released a report called "The State Of Video In E-Commerce - Q1 2011", which attempts to summarize and provide an update for the latest trends in online retailers' use of video. The company found that e-retailers are adopting video in huge numbers, with Zappos serving as a ...
Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study
Of all the many ways to use video for business purposes, one of the more intriguing and exciting is video commerce: integrating video into our shopping habits. And I'm not talking exclusively about e-commerce, either, but also ways that video is being molded into our real world shopping experiences. Liveclicker is doing a lot of ...
12 Ways Brands & Businesses Can Utilize Online Video
I've been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They're not sure it's a good path for their business, mostly because their experience with ...
E-Commerce Product Videos Convert Visitors Into Buyers: A Case Study
Direct Marketing News has a great write up about Paintball-Online.com. Paintball-Online.com is, as you might suspect, an e-commerce website selling paintball and paintball-related products. And in case you've never run across a paintballer or played yourself, allow me to tell you that these are some of the most passionate hobbyists around. And they love buying ...
Five Tips for Creating Product Review Videos that Wow
Now that mobile phones, cheap video cameras and Webcams have hit the mainstream, many of the product review videos of today feel like over-long lectures on the intricacies of tax code. These videos lack focus, ramble on for too long, and have less visual flair than a taped city council meeting. Thankfully, as a product ...
Reel Quick Clips: Mid-Week Online Video Industry News
I finally found a name I like for what really amounts to me clearing out my inbox of things that might be of interest, but aren't interesting enough for me to write a whole article on. Welcome to Reel Quick Clips, a mid-week catch up on some things going on in online video. Cool, right?
