e-commerce Articles

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Don’t Miss – 2014 Video Marketing Summit This Week!

Dont Miss   2014 Video Marketing Summit This Week!

If your career or livelihood is directly affected by the success or failure of digital video initiatives, then you need join the rest of the inspiring brands, marketers and industry thought-leaders as they converge in San Francisco, to provide you with the cutting-edge knowledge and advanced training you need.

2014 Reel Video Summit Features Experts, Gurus and Brands, Oh My!

2014 Reel Video Summit Features Experts, Gurus and Brands, Oh My!

If you haven’t visited the 2014 Reel Video Summit site lately, check it out today! The ReelSummit, which will be held July 24-25 at the Hotel Nikko in San Francisco, will feature more experts, gurus, and brands than Dorothy discovered on the Yellow Brick Road.

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

ZEFR has uncovered 12 different video styles and/or genres of “product reviews” that are currently heavily influencing potential and, existing, customers on YouTube. Each one reveals that YouTube is a place where shoppers can go above and beyond basic product reviews.

65% of Viewers Watch More than Three-Quarters of a Video [REPORT]

65% of Viewers Watch More than Three Quarters of a Video [REPORT]

Invodo has released their Q3/Q4 E-Commerce Video Benchmarks Report and data shows online video has a major impact on the purchase decision of the viewer, with 1.81x more likely to buy a product. We take a look at the findings.

Predictions for Video Commerce in 2013

Predictions for Video Commerce in 2013

It's that time of the year again everyone is winding down (or speeding up) towards the end of 2012. It's a time to reflect on the year as well as look towards 2013 and what that may bring. Here are some of my predictions for …

8 Tips to Convert Shoppers into Buyers with Video Online from Ooyala

8 Tips to Convert Shoppers into Buyers with Video Online from Ooyala

If you're a retail outlet looking to boost e-commerce sales, you might have heard of this online video thing.  Video enhances a potential buyer's experience and makes them more likely to stick around.  According to a statistics recited in a recent white paper published by …

The Ultimate Guide to Optimizing YouTube Closed Captions for E-commerce [Step-by-Step Tutorial]

The Ultimate Guide to Optimizing YouTube Closed Captions for E commerce [Step by Step Tutorial]

The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My …

Can Orabrush Cure Bad Breath in Dogs?

Can Orabrush Cure Bad Breath in Dogs?

About 11 months ago, I mentioned that I often use the Orabrush B2C and B2B case studies when I teach a YouTube Marketing course in the Rutgers Mini-MBA: Digital Marketing program. And four month ago, I revealed that I also share Ray William Johnson’s secret …

Learn the Latest in Video Commerce with Top Retailers at the 2012 Video Commerce Summit

Learn the Latest in Video Commerce with Top Retailers at the 2012 Video Commerce Summit

Now that July is almost upon us, it's time to start gearing up for the 2012 Video Commerce Summit.  This event, sponsored by my company, Liveclicker, is just five and a half weeks away!  This year, the summit will take place August 9th and 10th in one of the …

8 Best Practices to Optimize Video Landing Pages for Search

8 Best Practices to Optimize Video Landing Pages for Search

Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube.  In reality, these best practices are applicable to any video strategy and not specific to e-commerce …

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