Topic - Online Video & e-commerce
Original Web Video Series = Success for Retail Shopping
The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media’s success may be explained in unique areas that cannot be covered by traditional marketing methods such as instant lead to a product, an interaction with the audience, cheaper cost, and it’s unrestricted availability 24/7 at the consumer’s convenience.
Google Rolls Out Video Reviews In Product Search
Google Product Search has always been a pretty sweet little service. Whenever I’m in the market for a new trinket, such as a digital camera or a new set of headphones, I’ll usually head over to Google Product Search. I can find reviews, the best prices, and now I can even see video reviews.
Vzaar Adds HD Video to eBay Selling Manager
Vzaar, the video hosting service, have now got their new eBay Selling Manager Application approved and ready for users. The application is the first eBay approved to bring video capabilities to the platform as well as customizable video players.
C-Level Execs Turn to Web Video for Business Information
Forbes Insights, in association with Google, announced the release of a new study today called, “The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information.” The study is of 354 C-level and top executives at major US companies with annual sales in excess of $1B and is designed to shed insight into how these executives discover and share business information. As one would expect, the findings show that clearly the internet is the major source of information above that or network contacts, trade publications, etc…
Textual information is still king, but online video is growing in importance. Almost 1/4th (24%) of those C-level respondents (vs. 16% non-C-suite) indicated a preference for retrieving business information via video. So, do you want to graduate from a mere top level executive to a C-suite executive? Its simple, watch more online video 
Video + SEO = Best Practices for Video & E-Commerce
Last week, I had the honor of speaking at the first annual Liveclicker Video Commerce Summit in Seattle, WA. I was asked to discuss and present video search engine optimization and to help educate the audience on best practices for publishing online video in a search engine friendly manner. The title, was Video + SEO – Not Smoke and Mirrors, Just Best Practices for E-commerce Video Publishing. With that in mind, there are slides that are specifically geared towards e-commerce but the concepts and tactics apply across the board for publishing online video.
Creating Persuasive Interactive Video for E-Commerce
There’s been a lot of buzz recently in the blogosphere surrounding the use of interactive elements to drive up the performance of video, so it begs the question – how should video interactivity be applied to e-commerce video? The answer, I believe, is that interactive techniques should be applied to video when shoppers are both highly motivated to engage in a behavior we as marketers are trying to drive (usually, but not always, this is a purchase), and when those same shoppers simultaneously have a high ability to complete the behavior.
LiveClicker Video Commerce Summit June 1-2
The 2009 LiveClicker Video Commerce Summit is set for June 1st and 2nd. The topic of the conference is obviously video commerce and will bring together industry leaders, innovators, online retailers and everyone that is interested in pushing the boundaries of using video for commerce online.
eCommerce Video Comes Alive with Ooyala’s Backlot Platform
As we’ve posted many times in the past, online video has emerged as an exciting and effective new method of marketing ecommerce products and services online. Just a few weeks back, we covered some research recently released from comScore which details the benefits of utilizing online video for products in ecommerce. According to the research, the number of online shoppers who watched retail videos grew 40% in 2008 over 2007. We also know that ecommerce merchants are starting to dive into online video more aggressively; 43.3% of merchants stated that they planned to update their e-commerce sites with online video in 2009. Additionally, according to research from eMarketer, retail video viewers represented about 23% of total visitors to retail websites in October 2008, up from 17% in October 2007.
EBay Videos for Ecommerce – Interview with Jamie Perkins of VZAAR
ReelSEO had the opportunity to sit down with VZAAR’s Chief Operating Officer, Jamie Parkins to get the scoop on what VZAAR is setting out to do, where they came from and where they hope to go. VZAAR has been operating as a provider of a non-branded video player for eBay sellers to show off their company, wares and even themselves. This has led them to quite a fair amount of success as they now maintain a fair share of the videos that are being used to sell items on eBay. They have recently branched out and now allow their player to be embedded in any site so ReelSEO thought it was time to sit down and get more information about this one-year-old plus company.
Ecommerce Video Will Take Off in 2009 – New Report Shows that Product Videos Work!
We know how effective online video marketing and video advertising can be for various industries and sectors across the board. One reason for this is that video can bring brands, products and services to life in a way that text and static images simply cannnot. As a result, we see that online video tends to offer high conversion rates as it offers a more compelling experience for users and can often provide the neccessary last push that a customer needs to actually make a purchase.
SEO and Video Top Retailer’s Priorities for 2009
According to Internet Retailer’s latest monthly survey, online merchants are making search engine optimization and video their top web site design priorities for 2009. The survey also reports that “usability testing can also help retailers do a better job of deploying video” to which ReelSEO’s Grant Crowell makes his suggestions for e-retailers to improve the website video usability experience for shoppers.
Evenhere Video Overlays Put the Product in Your Hand
So you’re watching some show or video and see something really cool. Your mind begins to wander and you can’t help but think ‘how and where do I get one of those?’ Well that’s exactly where Evenhere.com comes in. Their service allows you to bookmark and buy products that you see on TV, in magazines, on the web or in a video clip immediately.
