distribution Articles

Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.
The other three parts of the marketing mix are product, pricing, and promotion.
Distribution of products takes place by means of channels. Channels are sets of interdependent organisations (called intermediaries) i...

OK Go – Band, Videographers or Transmedia Geniuses? – Interview with Tim Nordwind Part II

The interview with Tim was only about a half hour, but there was so much information to pull out of it I figured it would be better appreciated it if were split into two pieces. Plus, each piece is about a thousand words and that's ...

Interview with Tim Nordwind of OK Go - Band, Videographers or Transmedia Geniuses? - Part I

I was very fortunate to manage an interview with Tim Nordwind from the artistic collective known as OK Go (Part 2 Here). Alright, many of us know them as a music band, some of us know them for their viral videos. As far as Tim ...

AOL Gets Serious About The Power of Online Video Content

I just saw this press release (even though I was done working for the day mostly) about AOL and the creation of AOL Video. I thought, well, that's timely (in that I saw it, not that they've waited so long to get it done).  You ...

Online Video Moves: NetFlix Streams, FilmOn Fights, Broadcast Goes Mobile

Another quick look at some things going on in online video recently including broadcasters not online embracing online video but mobile video as well yet still struggling to find their exact place in the new age of digital media and trying desperately to maintain their ...

Online Video Moves: The Mouse, the Peacock and Digital Media Distribution

There have been some moves recently by big names in online video. I've compiled them here as just a quick list to help keep you all in the loop. The big news involves Disney, Hulu, NBC Universal and NetFlix. I know you don't think it ...

Beyond Viral: YouTube Viral Video Genius Kevin Nalts Nalty Shares His Secrets

Beyond Viral by Kevin Nalts Nalty, viral marketing consultant and Youtube viral video star. In Beyond Viral, Kevin gives video marketing tips and secrets.

Brightcove 5 Enhancements Create More Robust and Efficient Platform

Brightcove put out the newest major release of their online video platform. As I've been immersed in several different OVPs of late I was looking forward to all of the new features that they've got going here and I'm going to try and get in, ...

The Sunday News Reel – Week of 25-31 October, 2010

Yep, another weekend has arrived and I've pulled my head out of Star Trek Online, video game news and some other things to give you something to read while you have your Sunday morning coffee. I have to tell you, working everyday, gets tiring and ...

DVD Sales Down, Digital Delivery Growing

I just read some interesting stuff from the Digital Entertainment Group. It seems that DVD sales are dropping fast, perhaps going the way of the 8-track soon  as digital delivery and Blu-Ray are gaining in consumer confidence and adoption. That means, all your online video ...

Google TV Missing Major TV Network Partners, and I Doubt Google Cares

Yesterday Google finally opened the curtain on Google TV, giving the world some much-needed detail on what the product is and what it will be able to do.  And I was pretty impressed.

While Social Media Adoption Climbs, Social Media Usage By Content Creators Is In Decline

A lot has been made of Facebook's rise as a referrer of video viewers.  Even here at ReelSEO, we've mentioned it a couple of times.  And indeed, Facebook is growing more rapidly than most sources in terms of traffic referred. But that may well be ...

The Sunday News Reel - Reel Edition - Week of 19-26 Sept, 2010

Here's the Reel Edition of the Sunday News Reel that highlights top read news here at ReelSEO. If you're looking for other top news this week see the External Edition which covers big news around the Web, most of which wasn't covered here at ReelSEO.

Open Video Conference To Shine Again On New York City

Lights, camera, Action! ReelSEO is a proud media partner of the Open Video Conference. Set for 1-2, October 2010, the conference will highlight industry leaders from business, academia, art and activism, bringing them together to discuss technical and creative innovation in the online video space.

What's The Business Value of Twitter Video Marketing?

I interviewed Tubemogul's Director of Communications and Marketing David Burch about their recent report including data on Twitter and video, which declares that Twitter is one of the fastest growing ways that video is being discovered online, and that video referrals from twitter are more ...

Video Distribution: Where Should You Upload Your Videos? Online Video Marketing Basics Part 5

This is Part Five of our ongoing series of Online Video Marketing Basics, and it's long overdue.  This series is intended for the novices among us, businesses and individuals who have only recently decided to take the plunge into online video.  And for that decision, ...