distribution Articles

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Video Advertising and Mobile Apps – A Match Made in Heaven

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also …

The Week’s Best Viral Videos & Marketing Lessons – Parody Edition

The Weeks Best Viral Videos & Marketing Lessons   Parody Edition

Every week we assemble some of the best and most popular videos from the previous week. One of the best ways to keep your finger on the pulse of the online video marketing world is to check out the videos that go viral every week …

The Silver Bullet of Original Web Series Video Content?

The Silver Bullet of Original Web Series Video Content?

In late 2009 I began a series of live webcast shows – six to be exact all using the same format (host / hostess, topical discussion, audience interaction, social networking components, etc.) – we had a show on Venture Capitol with people skyping in from …

Netflix Opens Streaming Video Distribution Deal With Open Road Films

Netflix Opens Streaming Video Distribution Deal With Open Road Films

Ring-a-ding-ding! Look who was right, sort of… Yeah, that's me, stop looking in the mirror. Netflix just signed a deal with a new production company, Open Road Films. What's that you say? You've read this news already today? Ahh, but you haven't read my almost …

PlayLater Service, DVR For Online Video, Will Surely Be Sued

PlayLater Service, DVR For Online Video, Will Surely Be Sued

This morning I read this interesting report from Video Nuze about a new online video DVR service called PlayLater. PlayLater, from the makers of PlayOn (which lets you stream video from your computer to your TV or mobile device), will let you record your favorite …

Online Video Web Series Hopes To Fill The Void Left By TV Soaps

Online Video Web Series Hopes To Fill The Void Left By TV Soaps

Not long ago I wrote about the Soap Opera pop as many major daytime TV soaps were being canceled. Proctor & Gamble, who both sponsored and helped develop some TV soaps decided to move online and canceled their sponsorship, which meant the end of those …

Dear Brands & Amateur Video Creators: Use The Freaking Captions

Dear Brands & Amateur Video Creators: Use The Freaking Captions

I wouldn't call what you're about to read a rant, really. I think you have to be angry to rant. And I'm not angry. But I'm doing some serious head-scratching at a very simple thing a lot of video creators are ignoring in their quest …

Ooyala & YuMe Team Up For Video Ad Management Platform

Ooyala & YuMe Team Up For Video Ad Management Platform

Ooyala has been steadily growing a base of happy customers with their online video management tool. They provide custom video players, video distribution, deep analytics, and also video monetization options through ad network relationships. And now, with a new just-announced partnership with YuMe, Ooyala is …

More Details On YouTube’s Pursuit Of Celebrity Channels & Professional Content

More Details On YouTubes Pursuit Of Celebrity Channels & Professional Content

You know those rumors that went around a while back about YouTube courting celebrities and professional content creators to come create videos exclusively for the site? The Wall Street Journal was the first to report on it, and speculated that YouTube was willing to spend …

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

As brands get more creative with online video offerings, and more savvy in promoting them through social media and other outlets, a funny thing is happening: viewers are watching more ads. Take pre-roll and display ads out of the equation completely, and viewers have still …

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