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Despite Losses, Brightcove Going Public On Strength Of Major Patent Win

Despite Losses, Brightcove Going Public On Strength Of Major Patent Win

Revenues at Brightcove have been on the rise from $24.5 million in 2008 to $43.7 million in 2010. Now, they're ready to take the whole company public as they have filed for an IPO, though also posted a loss during the first half of the …

Ogilvy’s Advanced Video Practice Gives Clients A Dedicated Video Specialist Team

Ogilvys Advanced Video Practice Gives Clients A Dedicated Video Specialist Team

Man when I heard Ogilvy, yeah, that Ogilvy, had an all new online video offering they were dealing out to their clients, I said "Self, we need to talk with them and find out what that's all about!" The other half of me, whose task …

The Social Video Blueprint Part 6: Social Video Strategies

The Social Video Blueprint Part 6: Social Video Strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good …

YouTube Web Series App Attacks! Gets Distribution Deal With Koldcast

YouTube Web Series App Attacks! Gets Distribution Deal With Koldcast

If you're an upstart YouTube web series, it's tough to get noticed out there, especially since there are 48 hours of videos uploaded every minute. So the producers of a new show reviewing the latest apps, called App Attacks!, decided to pursue a less crowded …

Hulu Expands Reach, Will Launch Service In Japan In Late 2011

Hulu Expands Reach, Will Launch Service In Japan In Late 2011

Hulu isn't going to be left behind in the race for global streaming video domination. Like Netflix, the company recently announced they would be launching a new original series starring Morgan Spurlock. And now they're adding millions of potential new customers with their just-announced plans …

iTunes Replay for Movies Held Up by HBO? No Studio Deals in Place Yet

iTunes Replay for Movies Held Up by HBO? No Studio Deals in Place Yet

iTunes Replay has been the target of several reports claiming that it will be delayed. Few have said much outside of the fact that the whole cloud-based movie and TV streaming service seems to hinge on contracts with the six large Hollywood studios. Well, it …

Women, African Americans, & Older Americans Watch The Most Video

Women, African Americans, & Older Americans Watch The Most Video

Nielsen has published the results of a study into the demographic breakdowns of video viewers. The study covers traditional television, time-shifted TV, DVR playback, online video, and mobile video. So basically… it covers all kinds of video. The aim? To break down the viewing habits …

Hulu Will Create Original Content, Hires Filmmaker Morgan Spurlock

Hulu Will Create Original Content, Hires Filmmaker Morgan Spurlock

Hulu is following Netflix's lead again, and has announced that they will begin creating their own original content. You might remember that Netflix outbid all the major television networks for the rights to House of Cards, which will star Kevin Spacey and represent the company's …

The Social Video Blueprint, Part 4: It’s About Shares, Not Clicks

The Social Video Blueprint, Part 4: Its About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. …

PBS Sees Huge Success With Online Video & Mobile Video Distribution

PBS Sees Huge Success With Online Video & Mobile Video Distribution

It's always nice to see when Public Broadcasting succeeds at something. The something in question this time round is embracing online video distribution and then pushing out a massive quantity of it. 145 million videos in June is pretty impressive considering it's the fruit of …

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