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iTunes Replay for Movies Held Up by HBO? No Studio Deals in Place Yet

iTunes Replay for Movies Held Up by HBO? No Studio Deals in Place Yet

iTunes Replay has been the target of several reports claiming that it will be delayed. Few have said much outside of the fact that the whole cloud-based movie and TV streaming service seems to hinge on contracts with the six large Hollywood studios. Well, it ...

Women, African Americans, & Older Americans Watch The Most Video

Women, African Americans, & Older Americans Watch The Most Video

Nielsen has published the results of a study into the demographic breakdowns of video viewers. The study covers traditional television, time-shifted TV, DVR playback, online video, and mobile video. So basically... it covers all kinds of video. The aim? To break down the viewing habits ...

Hulu Will Create Original Content, Hires Filmmaker Morgan Spurlock

Hulu Will Create Original Content, Hires Filmmaker Morgan Spurlock

Hulu is following Netflix's lead again, and has announced that they will begin creating their own original content. You might remember that Netflix outbid all the major television networks for the rights to House of Cards, which will star Kevin Spacey and represent the company's ...

The Social Video Blueprint, Part 4: It's About Shares, Not Clicks

The Social Video Blueprint, Part 4: Its About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. ...

PBS Sees Huge Success With Online Video & Mobile Video Distribution

PBS Sees Huge Success With Online Video & Mobile Video Distribution

It's always nice to see when Public Broadcasting succeeds at something. The something in question this time round is embracing online video distribution and then pushing out a massive quantity of it. 145 million videos in June is pretty impressive considering it's the fruit of ...

As Cord Cutting Rises, Brands Are Turning To Social Media To Connect With Fans

As Cord Cutting Rises, Brands Are Turning To Social Media To Connect With Fans

Despite the backlash over Netflix's new higher pricing plans, more consumers will cut the multichannel cord over the next few years, according to new research from SNL Kagan. For more details on why cable and satellite providers don't want to be the next Borders, Blockbuster ...

Are Web Series The Future of Branded Video Entertainment?

Are Web Series The Future of Branded Video Entertainment?

You may have heard about Alphabird's acquisition of Placevine back in May. Since Alphabird is all about video engagement and Placevine is all about connecting brands with the right video producers... it was a bit of a natural fit. One of the more interesting things ...

Video Advertising and Mobile Apps – A Match Made in Heaven

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also ...

The Week's Best Viral Videos & Marketing Lessons - Parody Edition

The Weeks Best Viral Videos & Marketing Lessons   Parody Edition

Every week we assemble some of the best and most popular videos from the previous week. One of the best ways to keep your finger on the pulse of the online video marketing world is to check out the videos that go viral every week ...

The Silver Bullet of Original Web Series Video Content?

The Silver Bullet of Original Web Series Video Content?

In late 2009 I began a series of live webcast shows - six to be exact all using the same format (host / hostess, topical discussion, audience interaction, social networking components, etc.) – we had a show on Venture Capitol with people skyping in from ...

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