distribution Articles

Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.
The other three parts of the marketing mix are product, pricing, and promotion.
Distribution of products takes place by means of channels. Channels are sets of interdependent organisations (called intermediaries) i...

Social Video Optimization Vs. Video Search Optimization: Which is Better?

With the heavy convergence of video in both search results and social media, do we now need to distinguish business strategies for optimizing video for search engines versus social media channels? Is social video optimizing just about placing videos for YouTube and social networking sites ...

3 Tips to Increase Video Views with Video Recommendations

If you're a brand, publisher or content provider producing videos for the Web, you want people to find and watch your videos. What are some new ways that can help you make certain that your videos are more easily discovered, played and viewed?  One way ...

paidContent 2011: Learn From An Impressive Lineup of Digital Goods Experts

paidContent has long led the charge in covering, as they say, "the economics of digital content." This year they're hosting another conference event, called paidContent 2011, filled with round-table discussions, Q&A's, and keynote speakers from some of the web's leading content creators like Huffington Post, ...

Disney Set for Premium Movies With Video-on-Demand

Some time back I talked about Disney's upcoming movie site. Now according to the latest investor conference, they're planning on taking it a step further and are ready to roll on widespread testing. The original site looked like it was aimed at giving you cloud-based ...

Exclusive Interview With The Creators of The Shaving Helmet Hoax Video

I've been talking about the now-famous head-shaving helmet video for a few weeks now. First I featured it in one of my weekly round-ups of the latest and greatest viral success stories. A few days later, CNN revealed the video as a hoax and spoke ...

Reel Cord-Cutting News: Netflix, Boxee, Hulu Gets Criterion & Miramax Goes Global

I generally do a weekend news round up. But within the last 12 hours I saw some cool stuff that all piled up together and was related so, here's a set of news Reel Quick. It has to do with Netflix and competition, Boxee and ...

What Video Production Pros Need To Know About Marketing

In my previous article, I covered why video production pros today are becoming online marketers. This time I cover the key elements of online video marketing that all video production pros should know about, and how they can use that to their advantage to stay ...

Weekly Web Video Industry News Reel – Read like an Egyptian Edition

So it's Sunday. The people of Wisconsin are still celebrating the winning of Super Bowl XLV by the Green Bay Packers and Egypt has finally tossed its oppressive president, Hosni Mubarak, out after eighteen days of demonstrations. None of that has anything to do with ...

Is Facebook Video Losing Steam? of Course It Is

Though Christopher already covered the latest comScore report, in particular focusing on the implications for mobile operating systems and mobile video, I wanted to touch on another piece of the report: Facebook. Specifically, it appears that Facebook's time as a dominant source for video may ...

Weekly Web Video Industry News Reel - Super Bowl Edition!

I just want to start this off with a simple: GO PACK! The Super Bowl is nearly upon us. Teams are ready, stages are set and the ads are produced, bought and paid for... No matter how they produce, the results on the field are ...

Comcast Gets into Video Streaming Apps, Flaunts FCC Restrictions?

Yes, it was inevitable, another giant of broadcasting has created another app and tossed it into the ring to vie for online video viewer attention further diluting the market, further splitting our attention and further cluttering your iOS device home screens. I smell a conspiracy ...

AOL Europe Picks Up GoViral, Online Video Service for $97M

AOL Europe (which sounds strange, America Online Europe), just picked up GoViral, an online branded video content provider over on this side of the pond, reported The Guardian. The company distributes branded video content guaranteeing audiences and user initiated video plays for advertisers on a ...

Trouble in Huludise as Partners Decide How Online Video Service Will Survive

Hulu, according to the Wall Street Journal, is rife with internal strife. It seems that there have been some meetings this week between the partners (NBC Universal, News Corp., and Disney) and the management of Hulu over the future of the company. At stake is ...

Hollywood Goes Ultraviolet With New Video Content Delivery Technology - CES 2011

While there have been some rumblings about Ultraviolet in recent months, it only just now got it's official kick-off announcement at the CES 2011 show.  Ultraviolet is a digital video content storage and distribution solution that will allow consumers to store digital movies and television ...

Web Video Audience Development Strategies With Jim Louderback CEO of Revision3

Revision3 is one of the most well-known Internet television networks, and it's run by a very energetic guy named Jim Louderback.  As part of our chat with him back in October, we asked him to talk a bit about what Revision3 is doing differently, in ...