distribution Articles

Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.
The other three parts of the marketing mix are product, pricing, and promotion.
Distribution of products takes place by means of channels. Channels are sets of interdependent organisations (called intermediaries) i...

Online Video Web Series Hopes To Fill The Void Left By TV Soaps

Not long ago I wrote about the Soap Opera pop as many major daytime TV soaps were being canceled. Proctor & Gamble, who both sponsored and helped develop some TV soaps decided to move online and canceled their sponsorship, which meant the end of those ...

Dear Brands & Amateur Video Creators: Use The Freaking Captions

I wouldn't call what you're about to read a rant, really. I think you have to be angry to rant. And I'm not angry. But I'm doing some serious head-scratching at a very simple thing a lot of video creators are ignoring in their quest ...

Ooyala & YuMe Team Up For Video Ad Management Platform

Ooyala has been steadily growing a base of happy customers with their online video management tool. They provide custom video players, video distribution, deep analytics, and also video monetization options through ad network relationships. And now, with a new just-announced partnership with YuMe, Ooyala is ...

More Details On YouTube's Pursuit Of Celebrity Channels & Professional Content

You know those rumors that went around a while back about YouTube courting celebrities and professional content creators to come create videos exclusively for the site? The Wall Street Journal was the first to report on it, and speculated that YouTube was willing to spend ...

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

As brands get more creative with online video offerings, and more savvy in promoting them through social media and other outlets, a funny thing is happening: viewers are watching more ads. Take pre-roll and display ads out of the equation completely, and viewers have still ...

Blip.tv Partners With The Collective To Bring YouTube Stars More Exposure

YouTube has been good to a lot of amateur filmmakers and video creators. It's given many of them a distribution platform, social and marketing tools, monetization options, legions of fans, and even serious profit. But apparently... there's still a lot that YouTube can't do for ...

YouTube Videos Will Now Have Google's +1 Social Button

Oh joy. The grand social networking experiment from Google, called Plus One (or, +1) is expanding, and now it's coming to YouTube. Now you can let everyone in your (Google) network know about what videos you're watching, or find new videos for your own enjoyment ...

The Week's Best Viral Videos & Marketing Lessons: Camera Techniques & Musical Performances

Well, good morning. I hope you're off to a great start on this fine Friday morning. And if you're not... well, then let this column help turn things around and get you pointed in a positive direction. We've collected some of the best videos of ...

Brightcove Moves Beyond Video With Mobile Development Platform, App Cloud

Brightcove has been a trusted provider of video hosting, distribution, and monetization for publishers and brands for several years. This morning, at their Brightcove Play 2011 conference, CEO and founder, Jeremy Allaire, unveiled a new product aimed at giving publishers the same kind of customizable ...

Online Video Weekly News Reel - End of the World Edition

So it's Sunday, eggs and bacon are cooking in the kitchen so I've got just a bit of time to knock this puppy out , so let's roll the News Reel. Why are you all still here? How am I supposed to loot from all ...

Netflix Gets Miramax Movies to Bolster Digital Library

So a couple weeks ago I reported that Hulu was working a big deal with Miramax. Well the studio isn't being stingy with its love, which is great for viewers, and has entered into a deal with Netflix to offer up hundreds of titles at ...

PlaceVine Crowdsourced Video Contest Offers Pay for YouTube Views

I recently got an email that talked about Alphabird picking up PlaceVine for some undisclosed amount. But what I found more interesting in the release was this contest that PlaceVine is running. Essentially, they give you assets, ask you to submit a video based on ...

Tornado Outbreak Shows The Speed & Power Of Social Video

I spent the better part of my Wednesday evening following media coverage of the tornado outbreak in Alabama, Tennessee, Mississippi, & Georgia. So far, 127 tornadoes have been confirmed, the death toll is at 54-and-climbing, and the devastation is immense and widespread. Online video was ...

Live Streaming Video Is Growing By Leaps & Bounds

Online video is incredibly popular, and owes a good deal of that popularity to its on-demand nature---users can watch what they want, when they want. However, there's a growing market for the exact opposite type of video content: live streaming. Live streaming video is maturing ...

YouTube to Launch Major New Movies-On-Demand Service?

There are rumors swirling that YouTube is about to roll out a new movie streaming service sometime this week. Media outlets such as Engadget and PaidContent are quoting The Wrap, which claims to have insider sources---anonymous, of course---suggesting that the video giant has finally wrapped up ...