distribution Articles

Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.
The other three parts of the marketing mix are product, pricing, and promotion.
Distribution of products takes place by means of channels. Channels are sets of interdependent organisations (called intermediaries) i...

YouTube Web Series App Attacks! Gets Distribution Deal With Koldcast

If you're an upstart YouTube web series, it's tough to get noticed out there, especially since there are 48 hours of videos uploaded every minute. So the producers of a new show reviewing the latest apps, called App Attacks!, decided to pursue a less crowded ...

Hulu Expands Reach, Will Launch Service In Japan In Late 2011

Hulu isn't going to be left behind in the race for global streaming video domination. Like Netflix, the company recently announced they would be launching a new original series starring Morgan Spurlock. And now they're adding millions of potential new customers with their just-announced plans ...

iTunes Replay for Movies Held Up by HBO? No Studio Deals in Place Yet

iTunes Replay has been the target of several reports claiming that it will be delayed. Few have said much outside of the fact that the whole cloud-based movie and TV streaming service seems to hinge on contracts with the six large Hollywood studios. Well, it ...

Women, African Americans, & Older Americans Watch The Most Video

Nielsen has published the results of a study into the demographic breakdowns of video viewers. The study covers traditional television, time-shifted TV, DVR playback, online video, and mobile video. So basically... it covers all kinds of video. The aim? To break down the viewing habits ...

Hulu Will Create Original Content, Hires Filmmaker Morgan Spurlock

Hulu is following Netflix's lead again, and has announced that they will begin creating their own original content. You might remember that Netflix outbid all the major television networks for the rights to House of Cards, which will star Kevin Spacey and represent the company's ...

The Social Video Blueprint, Part 4: It's About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. ...

PBS Sees Huge Success With Online Video & Mobile Video Distribution

It's always nice to see when Public Broadcasting succeeds at something. The something in question this time round is embracing online video distribution and then pushing out a massive quantity of it. 145 million videos in June is pretty impressive considering it's the fruit of ...

As Cord Cutting Rises, Brands Are Turning To Social Media To Connect With Fans

Despite the backlash over Netflix's new higher pricing plans, more consumers will cut the multichannel cord over the next few years, according to new research from SNL Kagan. For more details on why cable and satellite providers don't want to be the next Borders, Blockbuster ...

Are Web Series The Future of Branded Video Entertainment?

You may have heard about Alphabird's acquisition of Placevine back in May. Since Alphabird is all about video engagement and Placevine is all about connecting brands with the right video producers... it was a bit of a natural fit. One of the more interesting things ...

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also ...

The Week's Best Viral Videos & Marketing Lessons - Parody Edition

Every week we assemble some of the best and most popular videos from the previous week. One of the best ways to keep your finger on the pulse of the online video marketing world is to check out the videos that go viral every week ...

The Silver Bullet of Original Web Series Video Content?

In late 2009 I began a series of live webcast shows - six to be exact all using the same format (host / hostess, topical discussion, audience interaction, social networking components, etc.) – we had a show on Venture Capitol with people skyping in from ...

Netflix Opens Streaming Video Distribution Deal With Open Road Films

Ring-a-ding-ding! Look who was right, sort of... Yeah, that's me, stop looking in the mirror. Netflix just signed a deal with a new production company, Open Road Films. What's that you say? You've read this news already today? Ahh, but you haven't read my almost ...

PlayLater Service, DVR For Online Video, Will Surely Be Sued

This morning I read this interesting report from Video Nuze about a new online video DVR service called PlayLater. PlayLater, from the makers of PlayOn (which lets you stream video from your computer to your TV or mobile device), will let you record your favorite ...

Online Video Web Series Hopes To Fill The Void Left By TV Soaps

Not long ago I wrote about the Soap Opera pop as many major daytime TV soaps were being canceled. Proctor & Gamble, who both sponsored and helped develop some TV soaps decided to move online and canceled their sponsorship, which meant the end of those ...