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Understanding Paid vs Owned vs Earned Views in Video Marketing – [ReelPop Q&A]

Understanding Paid vs Owned vs Earned Views in Video Marketing   [ReelPop Q&A]

What are the differences between earned, owned and paid media and how do they work together in a video marketing campaign?

Paya to Offer Creators More Money with New Video Content Licensing Marketplace

Paya to Offer Creators More Money with New Video Content Licensing Marketplace

Making money is pretty much what drives the majority of people working in the online video industry and so it's important that you're able to maximize the income from all that work you do when you create content. Now,  Paya, has a new-ish way for …

Blip Introduces Blip Studios, Signs Exclusive Web Content Talent

Blip Introduces Blip Studios, Signs Exclusive Web Content Talent

Blip, an independently-run video destination, announced the creation of Blip Studios today.  In a move that is becoming more and more common among video networks, Blip has entered the fray of producing their own web shows.  The creation of the new studio will help web …

What Distribution Strategies Are Most Effective for Branded Video Marketing? [ReelPop Q&A]

What Distribution Strategies Are Most Effective for Branded Video Marketing? [ReelPop Q&A]

What’s the single most effective distribution strategy for branded video marketing campaigns? First-off, it’s important to decide before embarking on any video marketing strategy what metrics are most important for you and plan accordingly. Your success metrics will not only effect your distribution strategy, but they will also influence your video content itself. Here are several considerations and things to think about before you determine your distribution strategy.

Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers

Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers

Adap.tv has been, in my personalized video ad network rankings system, in third place for some time. However, that ranking really just looks at reach and frequency based on comScore monthly Video Metrix numbers. It doesn't take into account other things. If it ever comes …

New Features Help Manage Global Online Video Campaigns with Multiple Teams in TubeMogul OneLoad

New Features Help Manage Global Online Video Campaigns with Multiple Teams in TubeMogul OneLoad

In Star Trek, on the Enterprise, you generally have a bridge full of officers, each with their own particular field of expertise and list of responsibilities. Not surprisingly, enterprise-level business is much the same way, with the board room and executive levels being much like …

Reuse, Recreate and Repurpose: Tips to Raising Your B2B Online Video Results [eBook Overview]

Reuse, Recreate and Repurpose: Tips to Raising Your B2B Online Video Results [eBook Overview]

I recently pulled down an eBook by Knowledgevision and DemandGen Report. I hadn't heard of either but the topic was quite interesting, it was about Business-to-business online video and offered some tips an reusing, recreating and re-purposing existing content to better leverage that B2B online …

Facebook To Get Its First Movie Premiere With Bob Marley Documentary

Facebook To Get Its First Movie Premiere With Bob Marley Documentary

April 20 is a special time of year where the grass is greener and the weeds grow taller, and it's an unofficial holiday for people to get really hungry for absolutely no reason at all.  It has something to do with the moon and stars, …

Brightcove Announces Video Content Exchange Initiative

Brightcove Announces Video Content Exchange Initiative

Brightcove announced a new program today for Video Cloud Pro and Enterprise customers. It's something that was a trend last year I think. They've started a Content Exchange Initiative that allows Video Cloud users to, basically, syndicate content out to their sites to boost the …

Only 16% Of Your Facebook Friends See Your Shared Videos

Only 16% Of Your Facebook Friends See Your Shared Videos

Today's big Facebook marketing/advertising event contained a ton of new information for anyone who uses Facebook to reach customers. And Techcrunch pulled out one little nugget that I thought most of you would need or want to see: Only 16% of your Facebook friends, whether …

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