distribution Articles

Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.
The other three parts of the marketing mix are product, pricing, and promotion.
Distribution of products takes place by means of channels. Channels are sets of interdependent organisations (called intermediaries) i...

ivi TV Continues Its Fight For The Future Of Internet TV

One of the biggest stories of 2011 is what the future of television will look like as service providers, consumer electronics manufacturers and content aggregators all jockey for the prime position in your living room. One company seeking to help consumers "cut the cord" is ...

Call A Web Series What You Want, It's Still Online, And That's Not Shameful

I started writing for ReelSEO back in June, and the first thing that I wrote about extensively was web series. Not long after I started writing about them, a debate was raging on whether to call them a "web series" or a "multi-platform series" or ...

Can Verizon And Redbox Team Up To Kill Netflix?

Rumors began circling this week that Verizon might be planning some kind of content distribution service--a Netflix competitor, if you will. There were a great many people quick to jump to judgement, suggesting the company would be getting in over their head. But now new ...

Blinkx Blinks Twice at Massive Profit and Revenue Growth

In fact, even I blinked twice when I saw their profit growth. Think high double digits for both profit and revenue and you'll be seeing something along the lines of what blinkx has seen over the past six months ended September 30th. Read on for ...

DBG Offers New Premium, Curated, Video Content Library Platform, CLiP

DBG announced they have a new premium video content offering and so I sat down with Matthew Corbin. Matthew was the driving force behind DBG's recently-launched Content Library Platform (CLiP), an innovative take on content syndication and publisher partnerships. The new offering is part of DBG's ...

What Hollywood's Experiments With Online Streaming Movies Means For The Future

While everyone in the media been debating the many juicy storylines in online streaming services--such as the Netflix price hike and their new content licensing deals, or Hulu's possible sale to Google or other suitors and new ad formats like Ad Swap--and what these stories ...

Migrating Your Content To Mobile Online Video Platforms: Tips From AOL Video

Mobile video usage is growing fast among consumers and big video sites like AOL Video are implementing mobile solutions as a result. In part two of our interview with AOL Video's SVP Ran Harnevo, he shares tips with the New Media Minute for how video ...

GenArts Brings Hollywood Quality Video Effects to Online Video with Pixelfish

There was a recent announcement that GenArts had partnered up with Pixelfish to bring their video effects (VE) to the video marketing company's clients. The partnership announcement didn't really thrill me, I thought 'just two more companies working together,' but that was because I didn't ...

The Social Video Blueprint, Part 9 - A Social Video Checklist & Conclusions

This is our ninth and final installment of the Social Video Blueprint series--which would have appeared last week were it not for a few hiccups. Throughout the last 10 weeks, we've explored social video from all angles, from its very definition to some of the ...

Hulu Web Series The Confession To Go International With Sony

Back in May the popular Hulu web series The Confession, starring Kiefer Sutherland and John Hurt, got picked up for a movie deal from Image Entertainment.  Now comes the announcement that the series is getting international distribution courtesy of Sony Pictures Television.  The Confession will ...

The Social Video Blueprint, Part 8: Social Video Best Practices

Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating ...

Half of Tablet Users Watch Video Online, Continued Growth Expected

Furthering the point that we, the digital consumers, want our entertainment anytime, anywhere, a report from In-Stat states that 50% of tablet users are watching TV and film on the devices. That's a pretty decent percentage right there, and it really shows how fast we ...

Despite Losses, Brightcove Going Public On Strength Of Major Patent Win

Revenues at Brightcove have been on the rise from $24.5 million in 2008 to $43.7 million in 2010. Now, they're ready to take the whole company public as they have filed for an IPO, though also posted a loss during the first half of the ...

Ogilvy's Advanced Video Practice Gives Clients A Dedicated Video Specialist Team

Man when I heard Ogilvy, yeah, that Ogilvy, had an all new online video offering they were dealing out to their clients, I said "Self, we need to talk with them and find out what that's all about!" The other half of me, whose task ...

The Social Video Blueprint Part 6: Social Video Strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good ...