distribution Articles

Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.
The other three parts of the marketing mix are product, pricing, and promotion.
Distribution of products takes place by means of channels. Channels are sets of interdependent organisations (called intermediaries) i...

What Distribution Strategies Are Most Effective for Branded Video Marketing? [ReelPop Q&A]

What's the single most effective distribution strategy for branded video marketing campaigns? First-off, it's important to decide before embarking on any video marketing strategy what metrics are most important for you and plan accordingly. Your success metrics will not only effect your distribution strategy, but they will also influence your video content itself. Here are several considerations and things to think about before you determine your distribution strategy.

Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers

Adap.tv has been, in my personalized video ad network rankings system, in third place for some time. However, that ranking really just looks at reach and frequency based on comScore monthly Video Metrix numbers. It doesn't take into account other things. If it ever comes ...

New Features Help Manage Global Online Video Campaigns with Multiple Teams in TubeMogul OneLoad

In Star Trek, on the Enterprise, you generally have a bridge full of officers, each with their own particular field of expertise and list of responsibilities. Not surprisingly, enterprise-level business is much the same way, with the board room and executive levels being much like ...

Reuse, Recreate and Repurpose: Tips to Raising Your B2B Online Video Results [eBook Overview]

I recently pulled down an eBook by Knowledgevision and DemandGen Report. I hadn't heard of either but the topic was quite interesting, it was about Business-to-business online video and offered some tips an reusing, recreating and re-purposing existing content to better leverage that B2B online ...

Facebook To Get Its First Movie Premiere With Bob Marley Documentary

April 20 is a special time of year where the grass is greener and the weeds grow taller, and it's an unofficial holiday for people to get really hungry for absolutely no reason at all.  It has something to do with the moon and stars, ...

Brightcove Announces Video Content Exchange Initiative

Brightcove announced a new program today for Video Cloud Pro and Enterprise customers. It's something that was a trend last year I think. They've started a Content Exchange Initiative that allows Video Cloud users to, basically, syndicate content out to their sites to boost the ...

Only 16% Of Your Facebook Friends See Your Shared Videos

Today's big Facebook marketing/advertising event contained a ton of new information for anyone who uses Facebook to reach customers. And Techcrunch pulled out one little nugget that I thought most of you would need or want to see: Only 16% of your Facebook friends, whether ...

TubeMogul Spins Off OneLoad Into Its Own Video Distribution Destination

OneLoad, Tubemogul's video distribution platform, has long been the premier platform for distributing web video assets to multiple video destinations with one upload. In fact, in the beginning, it was just called TubeMogul instead of "OneLoad" because it was the company's main focus. But as ...

Sometimes Movies Don't Need A Big Screen, They Just Need Any Screen

Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and ...

Greed & The Crumbling Dream Of A Video Promised Land

Danny Sullivan is a pretty smart dude. If you're not familiar with him, it probably means you haven't dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content, it really got me fired up. ...

Hollywood's Ultraviolet Picks Up First Major Distributor: Amazon

I would consider myself to be cautiously optimistic about Ultraviolet--Hollywood's big gamble on digital movies. The service would provide a digital locker that consumers can "fill" with movie purchases, while the films themselves live in the cloud. I'm optimistic because I'm ready for digital media, ...

2012 Online Video Forecast - All About Connecting And Connections

Since 2011 is over and we're rapidly hurtling toward the end of the world, or at least, the end of the Mayan calender, I asked everyone what they thought 2012 would have in store for online video. As I said in my online video advertising ...

2011 Online Video In Review - Industry Leaders Reflect On The Year's Trends

Along with talking to people about online video advertising in 2011, I also asked around about how many thought the year went for online video in general. My specific question was: What was the biggest driver of online video in 2011?

Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion

On Jan. 4, 2012, Unruly Media announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers, and Business Growth Fund.  Founded in 2006, Unruly has delivered a number of high profile social video campaigns for global brands, including industry ...

Selling Video Online: The Pros & Cons Of Choosing Digital Media

In part 3 of our series on selling video, we're going to look at digital media (you can catch up on our introduction to the series here or Part 2, Pros & Cons of Physical Media, here). While there are still plenty of valid reasons ...