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What the Brightcove, Unicorn Media Deal Means to Online Video

What the Brightcove, Unicorn Media Deal Means to Online Video

Leading video technology platform, Brightcove, has agreed to buy Unicorn media, a video advertising technology company. What exactly does this mean for publishers and consumers in the online video industry?

An In-Depth Look At OTT And Live TV For 2014

An In Depth Look At OTT And Live TV For 2014

2013 was a huge year for OTT (Over The Top) devices and content providers, but that’s nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology.

TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]

TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]

TV Everywhere, which gives the viewer the option to watch online video on demand content wherever they want, whenever they want, is a goldmine for video advertising ROI. We take a look at the latest report from FreeWheel on the state of the industry.

Kaltura Offers Native Video App for Out-of-the-Box Video Portal

Kaltura Offers Native Video App for Out of the Box Video Portal

Open source video platform Kaltura has launched its new mobile video app which not only allow users to browse and view video but it also allows uploading of captured video, both live and pre-recorded. It’s a single piece of software for a full-featured social video platform on mobile devices.

94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook

94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook

According to the 2013 Online Video Marketing Survey and Business Video Trends Report, almost everyone uses YouTube to distribute marketing videos to the masses making it the leader by a long shot. The next, most-often-used platform is Vimeo. The question was posed as, "What video …

The Monetized Video Landscape: Sell Your Videos Online with these Tools and Services

The Monetized Video Landscape: Sell Your Videos Online with these Tools and Services

There are a number of sites online where you can sell your videos. Here’s a nice list of video-capable sites where you can earn money, and not just the well-known destinations like YouTube and Vimeo. But we cover those, too.

Blip Studios & The Movement Towards Original Video Content Programming: Interview with Steve Woolf

Blip Studios & The Movement Towards Original Video Content Programming: Interview with Steve Woolf

Back in June, Blip.tv launched Blip Studios, getting into the original video content game and positioning themselves to work with brands, talent, and independent producers, where before, they only served as a video hosting and destination site.  With the new launch, they promoted VP of …

Native Video Advertising Drawing Much Interest from Major Brands [Study]

Native Video Advertising Drawing Much Interest from Major Brands [Study]

Forbes and Sharethrough have released a new study, "Going Native, How Marketers are Reinventing the Online Video Advertising Experience," which assesses adoption trends related to native video advertising for major brands. They found some interesting trends emerging in terms of what these major brands are using, where …

ZoomTilt TV Reset Finalists Vie for Branded Video Content Gold

ZoomTilt TV Reset Finalists Vie for Branded Video Content Gold

ZoomTilt, which I wrote about a while back, is in the business of finding talented filmmakers who have got financially sustainable web series they want to make. In order for them to be financially sustainable, they need to appeal to brands who will sponsor them …

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

It's been kind of a B2B week for me and what I've got covered. Earlier in the week LinkedIn announced that they've now got video ads. Today I've got some research from Brightcove, Content Marketing Institute and MarketingProfs that generally talked about content marketing for …

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