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Behind-the-Scenes: Qoof – The Evolution of Interactive Video Advertising?

Behind the Scenes: Qoof – The Evolution of Interactive Video Advertising?

Qoof, while having an odd sounding name (qoofy, even?), has an interesting product. While interactive videos and ads are nothing new the implementation is. Their in-player application allows you to quickly offer all manner of information and call-to-action. Jonathan Stefansky, Qoof CEO, took me on …

Good Reminders for Successful Online Video Self-Production

Good Reminders for Successful Online Video Self Production

I'm nearly finished with Part 5 of our ongoing Online Video Marketing Basics series, and it's all about the distribution decisions facing video creators—you can read Part 4, Choosing the Right Video Equipment, to tide you over until the new installment is ready.  But I …

Sony Returns To Digital Distribution for Music, Video Next?

Sony Returns To Digital Distribution for Music, Video Next?

Sony, who have proven themselves incapable of properly delivering content to the masses on several occasions but finally hit it head on with the PlayStation Network (PSN), is going to give it another go. Anyone remember their Connect service? My point exactly.

Content Marketing Strategies With Web Video and Social Media

Content Marketing Strategies With Web Video and Social Media

Content marketing is a very effective way to market your brand, business or organization's products and services in a way that is engaging, relevant and welcome. The idea is to offer people bits of content that are informative, entertaining, useful and have pass-along value. You …

Online Video Marketing Basics: Part 4 – Choosing The Right Video Production Equipment

Online Video Marketing Basics: Part 4   Choosing The Right Video Production Equipment

Welcome to Part 4 of our ongoing Online Video Marketing Basics series.  It's intended to be a help—a sort of guide, if you will—for individuals and businesses just getting started with online video.  We've already covered Why You Should Get Involved with online video, Choosing …

Should Closed-Captioning of Web Video Be Mandated By Government?

Should Closed Captioning of Web Video Be Mandated By Government?

Grant Crowell interviews Josh Miller of 3PlayMedia, to talk about Congress’ recent passing of two bills that will mandate closed-captioning of television programming over to the Internet. We discuss the questions: Will other “professional” online video programs be next? And, is legislation necessary, or will organizations determine that transcription and captioning of video content has a worthwhile ROI regardless of any mandate?

IBM Embraces Web Video As A Vital Internal Communication Tool

IBM Embraces Web Video As A Vital Internal Communication Tool

Here at ReelSEO, we're interested in pretty much anything to do with video:  video production, video equipment, video marketing, or even video conversion rates for e-commerce.  We're kind of obsessed with video.  And it seems like maybe IBM is starting to get obsessed with video …

How To Create An In-House Video Commerce Program, With No Budget!?

How To Create An In House Video Commerce Program, With No Budget!?

Grant Crowell inteviews Jason Arend, PFI Western’s VP of Media and Global Marketing, E-Commerce, and Creative Services. Jason shares his experiences with managing multiple companies’ multi-channel video properties, what he recommends for anyone who is looking to be successful with video in e-commerce today, and his secret for how PFI is doing it for no money. (That’s right, NO MONEY.)

The Growth and Future of Video In E-Commerce: Creativity Versus Psychology

The Growth and Future of Video In E Commerce: Creativity Versus Psychology

I interview Justin Foster, host of the 2010 Video Commerce Summit held in Seattle this past week. Justin talks with me about the reasons for the growth of video in e-commerce, the challenges to overcome, some key issues of discussion and debate, and projections for …

In-Depth Review of InPlay Video Analytics

It's not quite Google Analytics, yet. But it is certainly a step in the right direction. While we originally had some implementation problems over at Gamers Daily News, TubeMogul was more than helpful in getting everything working properly with us.

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