Disney Articles

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44 Percent of comScore Top 50 Web Properties Have Major Video Presence

44 Percent of comScore Top 50 Web Properties Have Major Video Presence

So I got the comScore Media Metrix, which is the top fifty web properties in the US and I thought, "Gee, it could be cool to see just how many of them are video focused." So I went to work, and here are the results ...

Online Video Moves: The Mouse, the Peacock and Digital Media Distribution

Online Video Moves: The Mouse, the Peacock and Digital Media Distribution

There have been some moves recently by big names in online video. I've compiled them here as just a quick list to help keep you all in the loop. The big news involves Disney, Hulu, NBC Universal and NetFlix. I know you don't think it ...

Viral Video Lessons Round Up - Grover, Captain Jack, and Jared Leto

Viral Video Lessons Round Up   Grover, Captain Jack, and Jared Leto

I should be in Las Vegas right now for the Blogworld 2010 conference, hanging out with Mark and interviewing all sorts of creative people in the world of new media.  I'm not, though, thanks to an old friend called pneumonia.  I've been out of it ...

Amateur Muppets Web Video Proves Creativity Trumps Budget

Amateur Muppets Web Video Proves Creativity Trumps Budget

When I wrote my year-end article last December called "Top 9 Lessons Learned From 2009's Viral Video Successes," my #1 lesson was this: "Use Muppets! The Muppets make everything better. If there's any way for you to use Muppets in your viral video without infringing on copyright, I ...

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

 Giving Users Brand Choice Is Key To Video Ad Success On Short Form

The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital ...

Online Video Impacts Top 50 Web Properties During June 2010

comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.

Viral Video Round Up - Mash Ups, IPhone 4, and Batman

Following hot on the heels of the latest Viral Video Nostradamus—where I foolishly aim to predict viral video hits—comes the converse of that concept:  the Viral Video Round Up—where I attempt to reverse engineer how some recent video successes managed to go viral.  Let's dig ...

Disney Flock Swarms IPad

Well it was inevitable right? Every time a new gadget is unveiled everyone must flock to it. This time Disney is pulling no punches and wants to be the dominant media force on the platform. Check out all the work they've put into their presence ...

The Long Tail of Video Viewing Shows The Underdogs On Top

Everyone talks about YouTube, heck, even we talk about them in various forms and for various reasons. They're the 800lb gorilla, only we all talk about it all the time. Well this time round I'm not (yes, I know I just did). I'm going to ...

Viral Video Marketing Round Up – Lessons From This Week's Viral Successes -12/07/2009

It's time for another Viral Round Up, where we examine recent viral video successes and break them apart so we can learn what made them tick.  Let's dive in:

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