Disney Articles

The Long Tail of Video Viewing Shows The Underdogs On Top

Everyone talks about YouTube, heck, even we talk about them in various forms and for various reasons. They're the 800lb gorilla, only we all talk about it all the time. Well this time round I'm not (yes, I know I just did). I'm going to ...

Viral Video Marketing Round Up – Lessons From This Week's Viral Successes -12/07/2009

It's time for another Viral Round Up, where we examine recent viral video successes and break them apart so we can learn what made them tick.  Let's dive in:

August Video Watching Online Tops Everything Previous

Another month has come and gone and comScore tells it was the best ever. Better than the previous best month which was the month before the best month ever even though it too was, at the time, the best month ever. Confused? Don't be, just ...

7 Paths To Viral Video Marketing Success

Viral videos are the Holy Grail of Internet Marketing. Every individual, marketing firm, and corporation is striving to create a piece of video content that goes viral. Most of it is just shooting in the dark.

July Biggest Month Ever for Online Video, Hulu Tops Time Warner Cable

July was a big month all around for online video (according to comScore) but perhaps it was the biggest month yet for Hulu who, according to various research, surpassed Time Warner in viewership during the month. Could this be the turning point for the cable ...

More Speculating On Google's Profitability Plans for YouTube

From the very moment Google's $1.65 Billion purchase of YouTube was announced three years ago, many of us in the tech space have been curious to see how they'd make money from the video sharing site.  Google's investors have undoubtedly been a bit more pointed ...

Hulu Traffic Growth Slows, Dramatically

Ok so, Hulu, who recently had a row with Nielsen over traffic numbers, is suddenly not the high flyer that it once was. I'm sure it's nothing serious and might even just be a bump in the road partly due to a lot of series ...

Hulu Does Not Want You To Watch Their Stuff

Hulu does not want you to watch their stuff. At least that's how it feels sometimes doesn't it? If you live outside of the US you simply cannot watch their content. Well, you could by using a proxy service which caused some lag and slow ...

Hulu Is A Mouseketeer

In case you haven't managed to read any of half a dozen places today. Disney has invested in Hulu. No big surprise really, someone was bound to do it sooner or later. Hulu, that wunderkind of premium video sharing spaces, is now a three-way love ...

Google Runs The Roost, Hulu Flying High

ComScore has released their latest numbers for theirr Video Metrix and while it's no surprise that Google still has a commanding lead, there are others, like Hulu, that are rising fast. While each of 150 million Internet users each watched roughly 100 videos in March ...

Youtube Sets Record With 100 Million Viewers In January

comScore, a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008. YouTube led the growth ...

Online Video Viewership Sets Record In December

Online video viewership set a new record December 2008 with a 13% increase over the previous month according to a new report released from the comScore Video Metrix service.  According to the report, for the first time, more than 14.3 Billion videos were watched in ...

Neilson Study Shows More Video Ads On ABC.com "OK" With Users

The more ads the merrier on ABC.com, according to new research Disney-ABC TV Group commissioned from Nielsen Media Research. While many online video providers boast of limiting commercials to enhance the viewing experience, the Disney-Nielsen study found that doubling the ad load in a full-length ...

77% of Total U.S. Internet Audience Watches Online Video. - New Comscore Metrics for Nov 2008

comScore, a leader in measuring the digital world, today released November 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed 12.7 billion online videos during the month, representing an increase of 34 percent versus year ago. Hulu Retains #6 Ranking ...

Hulu Moves Up In Rankings To 6th Most Visited Online Video Destination

comScore, a leader in measuring the digital world, today released October 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed 13.5 billion online videos during the month, representing an increase of 45 percent versus year ago. Hulu Moves Up to ...