Disney Articles

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YouTube And Disney Partner To Create Original Content

YouTube And Disney Partner To Create Original Content

YouTube definitely isn't goofing around when it comes to these new high-wattage channels.  Today, YouTube and Disney announced that they would combine forces to produce original content, a move that benefits both brands.  Disney needs the extra viewers and revenue, and YouTube needs a boost …

New Deals Bring ABC Streaming Content To Amazon Prime & Netflix

New Deals Bring ABC Streaming Content To Amazon Prime & Netflix

Happy Halloween! This is one of my favorite times of the year. It's one of the reasons that I like living in an area of the world that has four distinct seasons, even if three of them are far too short. None of that has …

Swampy And Where’s My Water?, Popular Disney Game App, to Become A Web Series

Swampy And Wheres My Water?, Popular Disney Game App, to Become A Web Series

Walt Disney has created a ton of memorable characters over the years, but nearly all of them have been on the big screen and TV.  Recently, Disney's foray into mobile game apps, "Where's My Water?" has become a huge hit on the iPhone and iPad …

How Much Money Do YouTube Partners Make? We Might Be Able To Do The Math

How Much Money Do YouTube Partners Make?  We Might Be Able To Do The Math

The New York Times recently posted an article about "how to cash in" on your viral YouTube video.  Mainly, the ground covered there is all the stuff we've covered with The YouTube Creator Playbook and Tim Schmoyer's Reel Web tips.  The centerpiece video of the …

Hulu Sale Hits Whammy! No Deal Say Owners!

Hulu Sale Hits Whammy! No Deal Say Owners!

No whammy, no whammy…STOP! Damn, no Hulu deal, but that's a good thing I think. The following is a joint statement from Hulu owners News Corporation, Providence Equity Partners, The Walt Disney Company and the Hulu senior management team:

Trailers & Mother Nature – The Week’s Best Viral Videos & Marketing Lessons

Trailers & Mother Nature   The Weeks Best Viral Videos & Marketing Lessons

One of the best ways for brands and individuals to succeed with online video is to follow the examples set by those who've gone before them. What kind of videos have been a hit with viewers in the past? What kind of experiments have failed? …

Ultraviolet & Cinema Now Fulfill Promise Of Full 1080p HD Hollywood Streaming

Ultraviolet & Cinema Now Fulfill Promise Of Full 1080p HD Hollywood Streaming

When Mark and I were at CES we got the inside scoop on Intel Insider, the new hardware DRM solution. They say it's not DRM, but really, there's no other way to describe it and they haven't really offered one up. Basically, if you have …

Live Action Toy Story Fan Film Shows The Marketing Power Of Superfans

Live Action Toy Story Fan Film Shows The Marketing Power Of Superfans

Most brands getting involved with video these days have pretty reasonable goals. They want to get as many viewers as they can, encourage those viewers toward as much sharing action as possible, and hopefully turn a few of them into long-term fans. But there are …

Hulu May Not Sell After All If New Bids Don’t Impress

Hulu May Not Sell After All If New Bids Dont Impress

The Hulu auction seems to be faltering. Microsoft is said to have stepped away, as did Yahoo! Collusion on their parts? After all, they do collude on many other things already. Nah, it was probably that whole thing about the CEO getting fired which, Occam's …

The Muppets Movie Can’t Get Here Soon Enough

The Muppets Movie Cant Get Here Soon Enough

If the new Muppets movie, opening Thanksgiving, is anywhere close to the viral marketing campaign that Disney has been putting out for the movie, we're in for a fantastic holiday.  Earlier we mentioned the Muppets clash with OK Go, a fun music video that served …

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