Disney Articles

...

Breaking: Disney Acquires Maker Studios in $500 Million Deal

Breaking: Disney Acquires Maker Studios in $500 Million Deal

After a week of rumors, Disney has just confirmed that it is acquiring YouTube MCN heavyweight Maker Studios in a deal worth an initial $500 million but possibly up to $950 million in the long run.

Disney to Buy YouTube Network Maker Studios? [Report]

Disney to Buy YouTube Network Maker Studios? [Report]

Disney is reported to be in talks to acquire Maker Studios, in a bid to acquire one of the biggest, and most successful YouTube networks around. The deal is rumored to be worth around $500 million and could be a major coup for Disney.

November 2013: Americans Watched 9.2 Billion Minutes Of Video Ads

November 2013: Americans Watched 9.2 Billion Minutes Of Video Ads

189 million Americans watched 47.1 Billion hours of online video content in November 2013. and for the third month in a row AOL has maintained their position as #1 video ad property in the U.S. ahead of rival Google.

Will 2014 Really Be The Year Of The Tech/Media Merge?

Will 2014 Really Be The Year Of The Tech/Media Merge?

LinkedIn’s Big Idea List for 2014 includes the proposition that the big tech and media companies will merge even further to produce unique, original content across different platforms. But how viable a concept is this?

Disney Launch Vine Account, $1000 Daily Prize For User Generated Content

Disney Launch Vine Account, $1000 Daily Prize For User Generated Content

Disney are tapping into the craze for filming anything that moves by offering a daily prize of $1000, and an overall winner’s prize of $10,000, for user generated content uploaded to Vine that captures the spirit of Disney World or Disneyland.

The Online TV Network That Cried Wolf: Hulu Doesn’t Sell Again

The Online TV Network That Cried Wolf: Hulu Doesnt Sell Again

Hulu didn’t sell again. Back in 2011, it looked like it was hot to sell and then it pulled out at the last minute. And this year, it looked like it was hot to sell again. But Hulu has proven to be one big tease again in 2013.

Father’s Day Videos To Make You Laugh, Cry And Wince

Fathers Day Videos To Make You Laugh, Cry And Wince

It’s Father’s Day so what better way to celebrate the handing over of socks, a case of beer and a homemade card to dad as you watch a selection of funny, cheesy and heartwarming videos that celebrate his special day.

Online Video Viewers Mostly Steady While Viewing Dips in October

Online Video Viewers Mostly Steady While Viewing Dips in October

comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into …

How Red Bull’s Marketing Wings Lifted Them to Most Powerful Brand in Social Video

How Red Bulls Marketing Wings Lifted Them to Most Powerful Brand in Social Video

I have used Red Bull a couple times in the past as an example of a company that understands the nature of branded online video content quite well and it seems that I'm not the only one that has noticed, as goviral's Social Video Equity Report …

Online Video Advertising Adapts to the TV Advertising Game

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads …

↑ Top