Disney Articles

Starz After Netflix To Become TV Everywhere Option

As we all know by now, Starz and Netflix fell out and contract negotiations halted without a deal. Now, we know why as Starz has announced that they are working on their own TV everywhere authenticated product that will stream their content to any connected ...

Blinkx Blinks Twice at Massive Profit and Revenue Growth

In fact, even I blinked twice when I saw their profit growth. Think high double digits for both profit and revenue and you'll be seeing something along the lines of what blinkx has seen over the past six months ended September 30th. Read on for ...

How To Make A Video Website From Your YouTube Channel - The Reel Web #13

This week we look at the recent news of the online video world and highlight a lot of statistics that have come up regarding online video usage, views, and consumptions. These statistics show that, if you're thinking about getting into online video, now is the ...

The Weekly Online Video News Round Up - Google Plus Edition

Last week saw an unusual amount of big online video news stories. Google Plus integrated YouTube (finally!), and then rolled out Google Plus Pages for businesses and brands--they're also using Google Plus relationships to power video suggestions on the YouTube home page. YouTube announced a ...

Online Testing Leads To TV Ad Success For Dotcoms

Here's a weird tangential story about how online testing of ads leads to success on TV. Ace Metrix just released a report stating that top 10 and bottom 10 television ads for Dotcoms. The main deciding factor? Is it a Google ad or not. No, ...

YouTube And Disney Partner To Create Original Content

YouTube definitely isn't goofing around when it comes to these new high-wattage channels.  Today, YouTube and Disney announced that they would combine forces to produce original content, a move that benefits both brands.  Disney needs the extra viewers and revenue, and YouTube needs a boost ...

New Deals Bring ABC Streaming Content To Amazon Prime & Netflix

Happy Halloween! This is one of my favorite times of the year. It's one of the reasons that I like living in an area of the world that has four distinct seasons, even if three of them are far too short. None of that has ...

Swampy And Where's My Water?, Popular Disney Game App, to Become A Web Series

Walt Disney has created a ton of memorable characters over the years, but nearly all of them have been on the big screen and TV.  Recently, Disney's foray into mobile game apps, "Where's My Water?" has become a huge hit on the iPhone and iPad ...

How Much Money Do YouTube Partners Make? We Might Be Able To Do The Math

The New York Times recently posted an article about "how to cash in" on your viral YouTube video.  Mainly, the ground covered there is all the stuff we've covered with The YouTube Creator Playbook and Tim Schmoyer's Reel Web tips.  The centerpiece video of the ...

Hulu Sale Hits Whammy! No Deal Say Owners!

No whammy, no whammy...STOP! Damn, no Hulu deal, but that's a good thing I think. The following is a joint statement from Hulu owners News Corporation, Providence Equity Partners, The Walt Disney Company and the Hulu senior management team:

Trailers & Mother Nature - The Week's Best Viral Videos & Marketing Lessons

One of the best ways for brands and individuals to succeed with online video is to follow the examples set by those who've gone before them. What kind of videos have been a hit with viewers in the past? What kind of experiments have failed? ...

Ultraviolet & Cinema Now Fulfill Promise Of Full 1080p HD Hollywood Streaming

When Mark and I were at CES we got the inside scoop on Intel Insider, the new hardware DRM solution. They say it's not DRM, but really, there's no other way to describe it and they haven't really offered one up. Basically, if you have ...

Live Action Toy Story Fan Film Shows The Marketing Power Of Superfans

Most brands getting involved with video these days have pretty reasonable goals. They want to get as many viewers as they can, encourage those viewers toward as much sharing action as possible, and hopefully turn a few of them into long-term fans. But there are ...

Hulu May Not Sell After All If New Bids Don't Impress

The Hulu auction seems to be faltering. Microsoft is said to have stepped away, as did Yahoo! Collusion on their parts? After all, they do collude on many other things already. Nah, it was probably that whole thing about the CEO getting fired which, Occam's ...

The Muppets Movie Can't Get Here Soon Enough

If the new Muppets movie, opening Thanksgiving, is anywhere close to the viral marketing campaign that Disney has been putting out for the movie, we're in for a fantastic holiday.  Earlier we mentioned the Muppets clash with OK Go, a fun music video that served ...