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March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S.

March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S.

comScore's Online Video Rankings are out for March 2014, and they confirm that 187 million Internet-connected Americans watched 46.6 billion online videos, including 28.7 billion video ads. VEVO, ZEFR, Maker and Disney were the top YouTube channels for unique viewers.

Who is Relativity and Why Is It Offering $1.1 Billion for Maker Studios?

Who is Relativity and Why Is It Offering $1.1 Billion for Maker Studios?

Following Disney's $500m bid to acquire Maker Studios, Relativity Media has thrown its hat into the ring with a deal worth twice the amount. But if there is any bubble about to burst related to YouTube, surely it’s the network/MCN bubble so why all the interest?

YouTube Brand Integration: Young Audiences and What Success Looks Like

YouTube Brand Integration: Young Audiences and What Success Looks Like

In the battle for attention, YouTube is winning. Even traditional media companies are investing big, with the goal being to have a more direct line into the lives of younger audiences. Brands are figuring out how to leverage YouTube as well. A big part of that has been in brand integration deals

Lucas and Jenny: Behind the Reel from Playlist Live [Interview]

Lucas and Jenny: Behind the Reel from Playlist Live [Interview]

In today's Behind The Reel, a show that takes a look at the real personalities behind online video, we talk to Lucas and Jenny, two young stars who are huge, both on TV and on YouTube. You may know Lucas better as the guy behind 'Fred', the first YouTube channel to hit 2 million subscribers.

Yahoo Looking to Acquire NDN, Compete with YouTube?

Yahoo Looking to Acquire NDN, Compete with YouTube?

Yahoo is rumored to be interested in purchasing NDN to expand its burgeoning online video initiative. That would give them a massive library of content and some expanded ad inventory, but if they are going to try and compete with Google and YouTube they are missing a couple vital pieces to that puzzle. What are those pieces you ask? Find out within!

Ian Padgham: The Vine Superstar in Hot Demand by Brands [Interview]

Ian Padgham: The Vine Superstar in Hot Demand by Brands [Interview]

If you know Vine, then you'll know Ian Padgham, as his work on the platform is some of the most exciting and innovative around. As well as creating his own brilliantly inventive stop-motion clips, he's in huge demand from brands such as Sony, Disney and Ford.

7 Best Branded Instagram Videos of the Week: 29th March 2014

7 Best Branded Instagram Videos of the Week: 29th March 2014

Taco Bell continues to bait MacDonald's, Oreo takes us on a journey to Nom Island, Peanuts introduce a new character, and Disney rustle up some Mousey waffles. Watch these, and other, best Instagram videos of the past 7 days

Breaking: Disney Acquires Maker Studios in $500 Million Deal

Breaking: Disney Acquires Maker Studios in $500 Million Deal

After a week of rumors, Disney has just confirmed that it is acquiring YouTube MCN heavyweight Maker Studios in a deal worth an initial $500 million but possibly up to $950 million in the long run.

Disney to Buy YouTube Network Maker Studios? [Report]

Disney to Buy YouTube Network Maker Studios? [Report]

Disney is reported to be in talks to acquire Maker Studios, in a bid to acquire one of the biggest, and most successful YouTube networks around. The deal is rumored to be worth around $500 million and could be a major coup for Disney.

November 2013: Americans Watched 9.2 Billion Minutes Of Video Ads

November 2013: Americans Watched 9.2 Billion Minutes Of Video Ads

189 million Americans watched 47.1 Billion hours of online video content in November 2013. and for the third month in a row AOL has maintained their position as #1 video ad property in the U.S. ahead of rival Google.

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