Disney Articles

The Week In Video: Handbags At Dawn For Microsoft And Google

Google and Microsoft have been facing up to each other all week over the Windows YouTube app which has yet to be settled - although Google's 'Cease & Desist' letter might hasten Microsoft's decision about whether to allow ads and prevent downloads. In other news, YouTube's 'Comedy Week' starts tonight - we can't wait!

Online Video Viewers Mostly Steady While Viewing Dips in October

comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into ...

How Red Bull's Marketing Wings Lifted Them to Most Powerful Brand in Social Video

I have used Red Bull a couple times in the past as an example of a company that understands the nature of branded online video content quite well and it seems that I'm not the only one that has noticed, as goviral's Social Video Equity Report ...

Weekly Online Video News Round Up - Punk Rock Edition

So Sunday I saw The Vibrators, some seriously old school punk rock. They're touring the US and have been around for 36 years. Go see them if you dig punk. If not, read this weekly news round up on the world of online video. See ...

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads ...

Hulu Authentication is Bad Business Move, Cable Companies Bullying Consumers [Opinion]

The CEOs of both CBS and now Time Warner have spoken out in favor of Hulu moving to an authentication model. Personally, it seems like an anti-trust suit to me in regards to Time Warner, who should have no say in the matter. Their CEO ...

Marvel, WeVideo, Lets Fans Make Their Own Avengers ReMix On YouTube

So, as huge comic book adaptations to the big screen do, The Avengers is generating a lot of excitement and will kick off the summer movie season come May 4 (except apparently everywhere else in the world, that gets to see it early).  Marvel and ...

Hollywood Marketing Efforts: The Curious Case Of John Carter

So last week I said Project X would run neck-and-neck with The Lorax over the weekend.  I figured that the estimates were too low for Project X and too high for The Lorax, and it turned out that Project X's estimates were just a bit ...

The Week's Best Viral Videos & Video Marketing Lessons - Borderlands 2 Edition

Another week, another fantastic assortment of hilarious and entertaining viral video hits. There were bridges blown up, mysterious snow circles created, impressive acapella work, movie trailers, and a host of other popular video clips. Since there is a host of valuable marketing information and strategy ...

Google Pay TV Project Aiming At Screen Convergence Or Cable Subscribers?

The Hollywood Reporter have cited a source that says Google has made some regulatory filings that look like a pre-cursor to a pay TV system and would see Google filing for "cable TV franchise licenses" in Kansas City (both MO and KA). So the way ...

Online Movie Trailers For Friday, January 13 Include Divas, Beauties, Beasts, And Mark Wahlberg

OK, so we had a bang-up start of the year last week with The Devil Inside.  That movie went on to make over $33 million and probably would have made $50 million if kids weren't getting turned away and kicked out (yes, cynics, that happens).  ...

You'll Be Able To Get Disney Movies On YouTube, Just Not For 99 Cents

About a week ago we talked about how Disney movies were going to be available for rent on YouTube, and everyone rejoiced at the affordable ease-of-access of Disney's library that the deal would bring.  But, it won't be as low as a 99-cent rental, because ...

YouTube Is Changing Journalism - The Reel Web #15

On this week's episode of The Reel Web, we show you what's happening with Netflix after all their customers leaving them recently. Also, YouTube and online video is really changing the way we consume media--especially journalism. And Xbox has made an interesting purchase that we'll ...

The Weekly Online Video News Round Up - Thanksgiving Edition

Plenty of news in the world of online video this past week, though many of us probably found ourselves distracted by things like family interaction, football games, and turkey. Because we were all a little more distracted than normal, it's an even better idea to ...

You Can Now Rent Disney Movies On YouTube

As promised, Disney films are now beginning to roll out to YouTube Movies--the video platform's streaming online video rental service for premium video content. A handful of titles are available now, with many more on the way over the next several weeks--YouTube says it'll be ...