Disney

10 Video Marketing Lessons from the Top Brands and Video Creators of 2015 jimmy fallon top branded video 360x240

10 Video Marketing Lessons from the Top Brands and Video Creators of 2015

2015 has been an exceptional year for online video. We've seen some very memorable marketing campaigns, and been entertained by some amazing viral video content. Join us as we take a look at some of the best videos of the past 12 months, and the lessons brands and marketers can learn from them.
How YouTube Channel CuteGirlsHairstyles Turned a Hobby into a Brand cutegirlshairstyles youtube channel 360x240

How YouTube Channel CuteGirlsHairstyles Turned a Hobby into a Brand

CuteGirlsHairstyles, a YouTube channel dedicated to recreating hairstyles, has 3.7M subscribers. But what makes it really unique is how the family behind the videos built a brand out of a hobby. Now their twin daughters are finding success on YouTube too - and brands are racing to work with the family.
Heres 500 Million Views of Kinder Surprise Egg Unwrapping Videos kinder surprise eggs earned media youtube 360x240

Here's 500 Million Views of Kinder Surprise Egg Unwrapping Videos

We've all heard about unboxing videos on YouTube, but what about unwrapping videos? Yes, they are a thing, and there are 500 Million views for the unwrapping of Kinder Surprise Eggs alone. But they are all for fan-generated, not branded, content.
Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research youtube unboxing videos 360x240

Views of Unboxing Videos Increase by 57%, 62% of Viewers Use Them For Research

New research by Google confirms that views of unboxing videos increased by 57% in 2014, generating an incredible 1 Billion views since January alone. 1 in 5 of us has watched an unboxing video, and 62% of consumers have stated that they have used them as part of their research into a product.
Toy Reviews Not Toy Brands are Driving YouTube Video Views evantubehd youtube toy unboxing reviews 360x240

Toy Reviews Not Toy Brands are Driving YouTube Video Views

There are many toy brands on YouTube, but it is the independent creators who are generating hundreds of millions of views just from unboxing, reviewing, and playing with those toys. Disney may have a strong presence with its various YouTube channels, but it's a Disney toy reviewer that has generated over 400 Million views in the last 30 days alone.
Travel Videos Take Off on YouTube and Land in Exotic Places travel videos youtube 360x240

Travel Videos Take Off on YouTube and Land in Exotic Places

Every month, more than one billion people visit YouTube to watch more than six billion hours of video, making YouTube an ideal place to explore how travelers interact with video content. According to a recent study, two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip. But what video content are they looking for?
5 Best Branded Vines of the Week: 26th June 2014   buzzfeed video vine 360x240

5 Best Branded Vines of the Week: 26th June 2014

We are in the thick of the World Cup, and many brands have been creating Vine content around the tournament. Sick of football? No problem, just try watching it via the medium of Lego, or wallow in nostalgia as Buzzfeed takes you on a journey through World Cup history. Watch these, and other great branded Vines of the past week.
March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S. comscore online video metrix march 2014 360x240

March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S.

comScore's Online Video Rankings are out for March 2014, and they confirm that 187 million Internet-connected Americans watched 46.6 billion online videos, including 28.7 billion video ads. VEVO, ZEFR, Maker and Disney were the top YouTube channels for unique viewers.
YouTube Brand Integration: Young Audiences and What Success Looks Like brand integration youtube digital video 360x240

YouTube Brand Integration: Young Audiences and What Success Looks Like

In the battle for attention, YouTube is winning. Even traditional media companies are investing big, with the goal being to have a more direct line into the lives of younger audiences. Brands are figuring out how to leverage YouTube as well. A big part of that has been in brand integration deals
Lucas and Jenny: Behind the Reel from Playlist Live [Interview] lucas and jenny youtube interview 360x240

Lucas and Jenny: Behind the Reel from Playlist Live [Interview]

In today's Behind The Reel, a show that takes a look at the real personalities behind online video, we talk to Lucas and Jenny, two young stars who are huge, both on TV and on YouTube. You may know Lucas better as the guy behind 'Fred', the first YouTube channel to hit 2 million subscribers.
Yahoo Looking to Acquire NDN, Compete with YouTube? yahoo ndn online video 360x240

Yahoo Looking to Acquire NDN, Compete with YouTube?

Yahoo is rumored to be interested in purchasing NDN to expand its burgeoning online video initiative. That would give them a massive library of content and some expanded ad inventory, but if they are going to try and compete with Google and YouTube they are missing a couple vital pieces to that puzzle. What are those pieces you ask? Find out within!
Ian Padgham: The Vine Superstar in Hot Demand by Brands [Interview] ian padgham vine woodman 360x240

Ian Padgham: The Vine Superstar in Hot Demand by Brands [Interview]

If you know Vine, then you'll know Ian Padgham, as his work on the platform is some of the most exciting and innovative around. As well as creating his own brilliantly inventive stop-motion clips, he's in huge demand from brands such as Sony, Disney and Ford.