digital video

Digital video is a type of digital recording system that works by using a digital rather than an analog video signal.
The terms camera, video camera, and camcorder are used interchangeably in this article.
Starting in the late 1970s to the early 1980s, several types of video production equipment were introduced, such as time base correctors (TBC) and digital video effects (DVE) units (one of the former being the Thomson-CSF 9100 Digital Video Processor, an internally all-digital full-frame TBC introduced in 1980, and two of the latter being the Ampex ADO, and the Nippon Electric Corporation (NEC) DVE). They operated by taking a standard analog composite video input and digitizing it internally. This made it easier to either correct or enhance the video signal, as in the case of a TBC, or to manipulate and add effects to the video, in the case of a DVE unit. The digitized and processed video information from these units would then be converted back to standard analog video.
Later on in…

85 Percent of Companies Find Success with a Video Marketing Strategy 85 percent brands video marketing 360x240

85 Percent of Companies Find Success with a Video Marketing Strategy

A recent study suggests that the majority of brands who employ a video marketing strategy find the approach successful. But inadequate resources and budget, plus a lack of good content marketing ideas are proving a real challenge for many companies.
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Online Video: How Consumers Use Resources to Research and Buy

Google's 'Consumer Barometer' gives video marketing teams an insight into how shoppers are using the Internet and video to research, review, compare, and purchase goods and services across the world. With data in 10 product categories across 45 countries, it's a resource all marketers should be using to create campaigns around a target audience.
Why Each Social Video Platform Needs its Own Story Telling Strategy social video storytelling strategies 360x240

Why Each Social Video Platform Needs its Own Story Telling Strategy

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What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona? gilbert arizona innovative digital online video 360x240

What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors. There are many things that bigger cities can learn from this strategy, especially how the traditional press release just isn't cutting it anymore when it comes to Government communications.
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Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile

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Is 'Attention' the New Metric Video Advertisers Need to Pay Attention To?

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The Future of Digital Video: Why Brands Need to Follow the Consumer Brand advertising needs to become more like search advertising 360x240

The Future of Digital Video: Why Brands Need to Follow the Consumer

The future of digital video is changing as consumers research their purchase decisions based on their needs, not on the needs of the brand or advertiser. Brands and publishers have to rethink their message and create amazing content, not just great advertising.
Why User generated Video Needs the Same Protection as Branded Content copyright freebooted user generated videos 360x240

Why User-generated Video Needs the Same Protection as Branded Content

User-generated video content is often openly freebooted, with third parties monetizing that stolen content with little legal consequence. But UGC video deserves the same kind of rights management that branded content enjoys, but too many amateur creators are unaware of the protection they are entitled to.
Attn Brands: Discover a GoldMine of 2M+ Video Creators via Tubular Creator Profiles tubular creator profiles goldmine 360x240

Attn Brands: Discover a GoldMine of 2M+ Video Creators via Tubular Creator Profiles

Many brands understand the immense power Influencer marketing can have on reaching the right audience. But how do you find the right Influencer to help endorse or promote your product on YouTube, Facebook Video, Vine, or Instagram Video? Tubular Creator Profiles are now open to the public, and they can help you find the right creator to collaborate with.
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Long-Form Video Content Set to Increase its Market Share [Report]

A new industry report indicates that long-form video content is poised to increase its market share as publishers develop more original programming for viewers. Long-form video advertising is also proving popular, with a 43% increase in views on long-form ad content year-over-year.