digital media Articles

Digital media is a form of electronic media where data are stored in digital (as opposed to analog) form. It can refer to the technical aspect of storage and transmission (e.g. hard disk drives or computer networking) of information or to the “end product”, such as digital video, augmented reality, digital signage, digital audio, or digital art .
Florida’s digital media industry association, Digital Media Alliance Florida, defines digital media as “the creative c...

Online Video Moves: The Mouse, the Peacock and Digital Media Distribution

Online Video Moves: The Mouse, the Peacock and Digital Media Distribution

There have been some moves recently by big names in online video. I've compiled them here as just a quick list to help keep you all in the loop. The big news involves Disney, Hulu, NBC Universal and NetFlix. I know you don't think it …

Television Reinvented & The Future of Video Advertising – Hulu’s NewTeeVee Live Keynote

Television Reinvented & The Future of Video Advertising   Hulus NewTeeVee Live Keynote

GIGAOM's "NewTeeVee Live" conference yesterday in San Francisco presented the theme  "Television Reinvented." Keynote speaker Jason Kilar, Hulu's CEO, opened his address with the slide of a bald man watching a tv commercial for a Pantene hair care product. This image set the tone for his …

HoodieBuddie Launches with Only Online Video Ads, and Succeeds!

HoodieBuddie Launches with Only Online Video Ads, and Succeeds!

This is an interesting and strange group that came together on a recent case study. YuMe, ScanScout and BBE (recently purchased by Specific Media) combined their online video ad reach to help launch a new product. The product, HoodieBuddie, is being marketed only using in-stream …

Digital Hollywood Los Angeles 2010 – 6 Online Video Takeaways

Digital Hollywood Los Angeles 2010   6 Online Video Takeaways

Visitors to last week's Digital Hollywood Los Angeles conference were greeted with three days of rain, while being flooded with an endless stream of Strategic Sessions, Tracks, and Panelists. Yet, if you were able to navigate through the muddled scheduler and wade through Session introductions …

Online Video Advertising Revenue Grows At Record Pace – Up 31 Percent In First Half of 2010

Online Video Advertising Revenue Grows At Record Pace   Up 31 Percent In First Half of 2010

Internet Advertising revenues increased 11.3% overall for the first half of 2010 and digital video accounted for 5% or roughly $627 Million of the $12.1B for the period. The research, conducted by PwC for the IAB, doesn't fully breakout Digital Video, yet, and shows that …

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

 Giving Users Brand Choice Is Key To Video Ad Success On Short Form

The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital …

YouTube 15 Minutes = Fame, Passion, Selectivity, Performance and Profitability?

YouTube 15 Minutes = Fame, Passion, Selectivity, Performance and Profitability?

Grant Crowell interviews digital media and television guru, Shelly Palmer, about YouTube’s recent move to expand their upload limit to 15 minutes for non-partner users (from the previous 10-minute time limit). Shelly and I discuss what effect this may have on the quality of videos posted on YouTube, YouTube’s 15 minutes of fame contest, and how YouTube has helped to create “a world now where people are trying to be famous full-time.”

Google’s Official Reference Guide for Video Sitemaps

Googles Official Reference Guide for Video Sitemaps

Last month, I interviewed Matt Cutts, Principal Engineer at Google, on the subject of Google Video Sitemaps.  Matt told us that Google was starting to take a much closer look at video sitemaps and he advised that all video publishers begin to explore video sitemaps.  Today, …

Presenting The 2010 Streaming Media All Stars! ReelSEO’s Mark Robertson, Nalts, Steve Garfield, Jan Ozer, Andy Plesser Among This Year’s Team

Streaming Media magazine and Streamingmedia.com has announced the third annual Streaming Media All-Star team, a list made up of some of the most innovative, influential, and important players in the online video arena. The Streaming Media All-Stars are people who do their part to advance, evangelize, and …

Streaming Production and Flash Delivery Workshop – March 23rd

Are you producing streaming video and wondering if your procedures and work flow maximize quality and efficiency? Perhaps you're on the distribution side and need to learn how to produce a Flash Player, or install or manage the Flash Media Server? If any of these …

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