digital media Articles

Digital media is a form of electronic media where data are stored in digital (as opposed to analog) form. It can refer to the technical aspect of storage and transmission (e.g. hard disk drives or computer networking) of information or to the “end product”, such as digital video, augmented reality, digital signage, digital audio, or digital art .
Florida’s digital media industry association, Digital Media Alliance Florida, defines digital media as “the creative c...

What Video Production Pros Need To Know About Marketing

What Video Production Pros Need To Know About Marketing

In my previous article, I covered why video production pros today are becoming online marketers. This time I cover the key elements of online video marketing that all video production pros should know about, and how they can use that to their advantage to stay …

Do Video Production Pros Need to Know Web Video Marketing?

Do Video Production Pros Need to Know Web Video Marketing?

The business growth of online media today will require video production people to expand their role beyond the traditional confines of simply technicians or creative professionals. They now need to consider themselves a valuable part of the actual marketing process for the video content they …

How to Search, Buy, and Sell Stock Video Footage Online

How to Search, Buy, and Sell Stock Video Footage Online

Are you trying to find that right piece of video content you can use commercially? Or perhaps you own video content you have the rights to sell, but don't want to do the selling work yourself? I interviewed Jim Goertz, Director of Content Development for …

Google Chrome To Drop H264 – How Will This Affect You?

Google Chrome To Drop H264   How Will This Affect You?

Just when it appeared that the online video industry was moving toward a video standard, with H.264 video playback in HTML5 – more chaos ensued with Google's announcement of its plans to phase out support for H.264 in its Chrome browser, in favor of open …

Digital Media Is Trouncing Traditional Media Among Generation Y Consumers

Digital Media Is Trouncing Traditional Media Among Generation Y Consumers

MediaPost writes today, summarizing a study from L2, that Generation Y is more prone to connect to brands digitally than any previous generation before it.  And while that may not be a surprise–gee, young people are more into social and digital media than older people, …

Ho Ho Ho It’s Our Podcast Show! Social Video Marketing (Further) Explained

Ho Ho Ho Its Our Podcast Show! Social Video Marketing (Further) Explained

Grant Crowell is this week’s featured guest on the popular podcast show DishyMix, hosted by Susan Bratton of PersonalLifeMedia. Grant and Susan discuss what is “social video marketing” and some of the ways businesses can stand to gain from it.

Google Buys Another Video Company, Widevine Creeps into Portfolio

Google Buys Another Video Company, Widevine Creeps into Portfolio

Google's year-long shopping spree continues as it scoops up video technology company Widevine. This company is a digital media management platform with DRM, video optimization and other services that help to protect online digital content. Could this be the beginning of a new, more premium-content …

Online Video Moves: 4G Film, Mpeg-2, Acquisitions and A Blackberry On Top

Online Video Moves: 4G Film, Mpeg 2, Acquisitions and A Blackberry On Top

Life is sweet, like a well-made dessert. But we'll have to wait until the moment before it's ready to eat to find out about that Blackberry on top. If you've got a keen mind or a sharp eye, you already know what that ominous fruit …

Soon Branded Video Content Will Just Be Called Video Content

Soon Branded Video Content Will Just Be Called Video Content

In my post yesterday entitled "The Future of Online Video, From Someone Who Should Know,” we took a look at a post by Google's Director of Product Management Shishir Mehrotra that laid out four ways that online video is currently evolving right before our eyes.  …

Online Video Moves: NetFlix Streams, FilmOn Fights, Broadcast Goes Mobile

Online Video Moves: NetFlix Streams, FilmOn Fights, Broadcast Goes Mobile

Another quick look at some things going on in online video recently including broadcasters not online embracing online video but mobile video as well yet still struggling to find their exact place in the new age of digital media and trying desperately to maintain their …

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