digital media Articles

Digital media is a form of electronic media where data are stored in digital (as opposed to analog) form. It can refer to the technical aspect of storage and transmission (e.g. hard disk drives or computer networking) of information or to the “end product”, such as digital video, augmented reality, digital signage, digital audio, or digital art .
Florida’s digital media industry association, Digital Media Alliance Florida, defines digital media as “the creative c...

Learn About Entertainment Law Issues with Television, Video and UGC – Live Webcast & Conference

Learn About Entertainment Law Issues with Television, Video and UGC   Live Webcast & Conference

Attention all you serious video marketers and producers! The Practising Law Institute is holding a 3-day conference March 14-16th, Counseling Clients in the Entertainment Industry 2011, which will be covering the important legal issues that you need to know that affecting the video marketplace and …

Take YouTube 101 At A College Campus Near You

Take YouTube 101 At A College Campus Near You

YouTube is really serious about improving the overall quality of the video content on their site. Like… really, really serious. In addition to providing a free service for content creators to upload and share video, and sharing ad revenue with the partner channels, they've also …

The 2010 Online Video Report Card – Consumption Grows Across The Board

The 2010 Online Video Report Card   Consumption Grows Across The Board

comScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, "renewed …

What Video Production Pros Need To Know About Marketing

What Video Production Pros Need To Know About Marketing

In my previous article, I covered why video production pros today are becoming online marketers. This time I cover the key elements of online video marketing that all video production pros should know about, and how they can use that to their advantage to stay …

Do Video Production Pros Need to Know Web Video Marketing?

Do Video Production Pros Need to Know Web Video Marketing?

The business growth of online media today will require video production people to expand their role beyond the traditional confines of simply technicians or creative professionals. They now need to consider themselves a valuable part of the actual marketing process for the video content they …

How to Search, Buy, and Sell Stock Video Footage Online

How to Search, Buy, and Sell Stock Video Footage Online

Are you trying to find that right piece of video content you can use commercially? Or perhaps you own video content you have the rights to sell, but don't want to do the selling work yourself? I interviewed Jim Goertz, Director of Content Development for …

Google Chrome To Drop H264 – How Will This Affect You?

Google Chrome To Drop H264   How Will This Affect You?

Just when it appeared that the online video industry was moving toward a video standard, with H.264 video playback in HTML5 – more chaos ensued with Google's announcement of its plans to phase out support for H.264 in its Chrome browser, in favor of open …

Digital Media Is Trouncing Traditional Media Among Generation Y Consumers

Digital Media Is Trouncing Traditional Media Among Generation Y Consumers

MediaPost writes today, summarizing a study from L2, that Generation Y is more prone to connect to brands digitally than any previous generation before it.  And while that may not be a surprise–gee, young people are more into social and digital media than older people, …

Ho Ho Ho It’s Our Podcast Show! Social Video Marketing (Further) Explained

Ho Ho Ho Its Our Podcast Show! Social Video Marketing (Further) Explained

Grant Crowell is this week’s featured guest on the popular podcast show DishyMix, hosted by Susan Bratton of PersonalLifeMedia. Grant and Susan discuss what is “social video marketing” and some of the ways businesses can stand to gain from it.

Google Buys Another Video Company, Widevine Creeps into Portfolio

Google Buys Another Video Company, Widevine Creeps into Portfolio

Google's year-long shopping spree continues as it scoops up video technology company Widevine. This company is a digital media management platform with DRM, video optimization and other services that help to protect online digital content. Could this be the beginning of a new, more premium-content …

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