digital media Articles

Digital media is a form of electronic media where data are stored in digital (as opposed to analog) form. It can refer to the technical aspect of storage and transmission (e.g. hard disk drives or computer networking) of information or to the “end product”, such as digital video, augmented reality, digital signage, digital audio, or digital art .
Florida’s digital media industry association, Digital Media Alliance Florida, defines digital media as “the creative c...

Video Advertising and Mobile Apps – A Match Made in Heaven

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also …

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?

The term Golden Age comes from past mythology and refers to the first in a sequence of the ages of man. Typically it's used retrospectively about a period of peace, harmony, stability and prosperity. However, last week PwC included it in their Global Entertainment and …

Boeing Shows That Any Kind Of Business Can Find A Way To Use Video

Boeing Shows That Any Kind Of Business Can Find A Way To Use Video

Quick quiz: What's a good sign that online video is the hot choice for brands looking to spend their marketing dollars? When even companies that don't traditionally advertise on television are embracing it. Like Boeing, for example. The airline manufacturer is jumping into social media …

Four Digital Media Startups Marketers Should Keep An Eye On

Four Digital Media Startups Marketers Should Keep An Eye On

Want to know which digital media startups to keep your eye on? The New Media Minute says to watch for innovation from Rich Relevance, Yinzcam, Klout and Tynt. For all the details, check out this week's episode with Daisy Whitney giving the details!

Blogworld & New Media Expo 2011 New York Is Fast Approaching

Blogworld & New Media Expo 2011 New York Is Fast Approaching

It seems like only a few weeks ago Blogworld Las Vegas was going on, and I was home with pneumonia instead of hanging with new media people at the after parties. But in truth, that was more than five months ago. So it should come …

Mid-Week Online Reel Video Quick Clips 7 April 2011

Mid Week Online Reel Video Quick Clips 7 April 2011

I know, Thursday, but Thursday morning! So still two days left in the work week. Well, there are a lot of announcements coming as NAB is just round the corner. But none of them were really full-on article treatment pieces that I could see, so …

Open Web TV Standard in the Works: A Foundation for Web-TV

Open Web TV Standard in the Works: A Foundation for Web TV

This week marks the deadline for Open Connected TV standard proposals. The goal: created an open source specification for software and standards for Internet-connected, Web-ready televisions. The driving force behind the specification for OCTV is the Digital Media Project. According to their website they want …

The Online Video Weekly News Reel – Nothing Edition

The Online Video Weekly News Reel   Nothing Edition

Nothing odd or otherwise noteworthy to report. Or rather there is and I just don't feel like it. It's Sunday and I want to get to some gaming as I'm currently playing Batman Arkham Asylum which I picked up on a Steam sale for $7.50 …

New Netflix Competitor, Zediva, Brings Unique Twist To DVD “Rental”

New Netflix Competitor, Zediva, Brings Unique Twist To DVD Rental

There's a new Netflix in town, and it's called Zediva. After a year in beta, the service is now live to the public. DVD rentals are only $1 each in many cases (though some cost more) and Zediva can deliver movies as soon as the …

Ways to Stream Your Home Video Content to your iOS Devices

Ways to Stream Your Home Video Content to your iOS Devices

JetStreamHD believe that they have the solution to you watching all that content you have amassed on your PC and want on your iPad2 via their new product, creatively named, JetStreamHD. It's really just a media server but they claim it to be "the world's …

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