digital media Articles

Digital media is a form of electronic media where data are stored in digital (as opposed to analog) form. It can refer to the technical aspect of storage and transmission (e.g. hard disk drives or computer networking) of information or to the “end product”, such as digital video, augmented reality, digital signage, digital audio, or digital art .
Florida’s digital media industry association, Digital Media Alliance Florida, defines digital media as “the creative c...

Television Reinvented & The Future of Video Advertising - Hulu's NewTeeVee Live Keynote

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GIGAOM's "NewTeeVee Live" conference yesterday in San Francisco presented the theme  "Television Reinvented." Keynote speaker Jason Kilar, Hulu's CEO, opened his address with the slide of a bald man watching a tv commercial for a Pantene hair care product. This image set the tone for his ...

HoodieBuddie Launches with Only Online Video Ads, and Succeeds!

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This is an interesting and strange group that came together on a recent case study. YuMe, ScanScout and BBE (recently purchased by Specific Media) combined their online video ad reach to help launch a new product. The product, HoodieBuddie, is being marketed only using in-stream ...

Digital Hollywood Los Angeles 2010 - 6 Online Video Takeaways

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Visitors to last week's Digital Hollywood Los Angeles conference were greeted with three days of rain, while being flooded with an endless stream of Strategic Sessions, Tracks, and Panelists. Yet, if you were able to navigate through the muddled scheduler and wade through Session introductions ...

Online Video Advertising Revenue Grows At Record Pace - Up 31 Percent In First Half of 2010

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Internet Advertising revenues increased 11.3% overall for the first half of 2010 and digital video accounted for 5% or roughly $627 Million of the $12.1B for the period. The research, conducted by PwC for the IAB, doesn't fully breakout Digital Video, yet, and shows that ...

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

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The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital ...

YouTube 15 Minutes = Fame, Passion, Selectivity, Performance and Profitability?

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Grant Crowell interviews digital media and television guru, Shelly Palmer, about YouTube's recent move to expand their upload limit to 15 minutes for non-partner users (from the previous 10-minute time limit). Shelly and I discuss what effect this may have on the quality of videos posted on YouTube, YouTube's 15 minutes of fame contest, and how YouTube has helped to create “a world now where people are trying to be famous full-time.”

Google's Official Reference Guide for Video Sitemaps

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Last month, I interviewed Matt Cutts, Principal Engineer at Google, on the subject of Google Video Sitemaps.  Matt told us that Google was starting to take a much closer look at video sitemaps and he advised that all video publishers begin to explore video sitemaps.  Today, ...

Presenting The 2010 Streaming Media All Stars! ReelSEO’s Mark Robertson, Nalts, Steve Garfield, Jan Ozer, Andy Plesser Among This Year’s Team

Streaming Media magazine and Streamingmedia.com has announced the third annual Streaming Media All-Star team, a list made up of some of the most innovative, influential, and important players in the online video arena. The Streaming Media All-Stars are people who do their part to advance, evangelize, and ...

Streaming Production and Flash Delivery Workshop - March 23rd

Are you producing streaming video and wondering if your procedures and work flow maximize quality and efficiency? Perhaps you're on the distribution side and need to learn how to produce a Flash Player, or install or manage the Flash Media Server? If any of these ...

Advice for Video Production Project Management - Market7

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For those of you who may have missed it, a few months back Christophor Rick posted an in-depth review of an interesting web-based software tool for project management of digital media content, called Market7.  I caught up with the CEO of Market7, Seth Kenvin, to ...

The Benefits of A Targeted YouTube Distribution Strategy

Increasingly, more brands have been expanding into the social media realm. Whether by embracing Facebook, engaging with Twitter, incorporating YouTube, or creating interactive visual content in the online space, brands have been enhancing the online experience. Specifically, it's the creation of high quality brand videos ...

Web Video Hosting Is A Maturing Market - Episodic Interview

At Streaming Media West 2009, I spoke with Noam Lovinsky, CEO and Founder of Episodic, which recently launched as an online video platform in a crowded market for both live and on-demand content. The San Francisco, California-based company has been around for two years but has kept ...

Original Web Video Series = Success for Retail Shopping

The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media's success may be explained in unique areas that cannot be ...

How Rapid Growth In Mobile Technology and HTML 5 Will Impact Video

Michael Boland, Program Director of Mobile Local Media at the Kelsey Group, speaks with us at SES San Jose 2009 about how rapid growth in mobile technology and html5 will impact video in the future.

Paid Video To Overtake Free Video On The Web In 2009?

According to a recent Strategy Analytics webinar, paid video will overtake free video online this year. Digital media analyst Martin Olausson believes that it will top it by about $800 million before the year ends.

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