digital media Articles

Digital media is a form of electronic media where data are stored in digital (as opposed to analog) form. It can refer to the technical aspect of storage and transmission (e.g. hard disk drives or computer networking) of information or to the “end product”, such as digital video, augmented reality, digital signage, digital audio, or digital art .
Florida’s digital media industry association, Digital Media Alliance Florida, defines digital media as “the creative c...

VideoMind Predicts Top Online Video Trends Of 2012

VideoMind Predicts Top Online Video Trends Of 2012

While I've been doing some prognosticating of late, I'm not the only one, nor am I probably the most informed, so it's always interesting to see what others are predicting for the year to come. The Videomind blog over at Ooyala had some interesting things …

Selling Video Online: The Pros & Cons Of Choosing Digital Media

Selling Video Online: The Pros & Cons Of Choosing Digital Media

In part 3 of our series on selling video, we're going to look at digital media (you can catch up on our introduction to the series here or Part 2, Pros & Cons of Physical Media, here). While there are still plenty of valid reasons …

The Latest YouTube Original Channel Is For Women

The Latest YouTube Original Channel Is For Women

Food.  Fashion.  Parenting.  Stories.  These are the four things promised by YouTube's new original channel, KinCommunity.  It's backed by DECA, a digital media company that gears premium content towards women and is behind the YouTube parenting show Momversation.  KinCommunity comes shortly after ClevverTeVe launched its …

Selling Video Online: The Pros & Cons Of Choosing Physical Media

Selling Video Online: The Pros & Cons Of Choosing Physical Media

After taking a week off for the Thanksgiving holiday, we return with part two of our four-part series on selling video. You can catch up on Part 1 here if you missed it. When you're selling video online, there are really only two main options: …

Four Digital Advertising Startups To Keep An Eye On

Four Digital Advertising Startups To Keep An Eye On

Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and …

Selling Video Online – When Video Itself Is The Product

Selling Video Online   When Video Itself Is The Product

The majority of our ReelSEO readers are video marketers, meaning they're well versed in using video to help promote, highlight, and advertise all kinds of other businesses, products, and services. But with the right content and in the right marketplace, video is a valuable commodity …

YuMe Pushes Interactive Video Ads To TV With LG Connected TV Ad Platform

YuMe Pushes Interactive Video Ads To TV With LG Connected TV Ad Platform

Yeah baby! Screen Convergence Rising! Alright, sorry, I'm a bit amped up these days as I've got a lot going on, like my NaNoWriMo novel and everything else. Now, LG and YuMe have crushed one over the wall and announced some pretty killer cooperation that …

Four Hot Digital Media Startups to Watch in Mobile Video & Online Video

Four Hot Digital Media Startups to Watch in Mobile Video & Online Video

Four emerging media startups in online video and mobile are finding success with brands and retailers. In this week's New Media Minute, learn why marketers are linking up with Fiksu, GoldRun, Encoding.com and Framesocket.

A Pledge For Online Video Responsibility – A Video Code Of Ethics

A Pledge For Online Video Responsibility   A Video Code Of Ethics

The time is now to counter the troubling proliferation of socially irresponsible video online, and that starts with each of us. That's why I've put together what I believe is the first-ever, "Pledge for Online Video Responsibility," which I hope can help both online video …

What Motivates Us to Share Videos? The Psychology Behind Social Video

What Motivates Us to Share Videos? The Psychology Behind Social Video

What is the psychological power behind what we call "social video?" How has it changed human behavior? What types of video motivates people most to share with our own social circles? Chris Schreiber, Director of Marketing for the social video advertising company, Sharethrough, shares with …

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