digital media Articles

Digital media is a form of electronic media where data are stored in digital (as opposed to analog) form. It can refer to the technical aspect of storage and transmission (e.g. hard disk drives or computer networking) of information or to the “end product”, such as digital video, augmented reality, digital signage, digital audio, or digital art .
Florida’s digital media industry association, Digital Media Alliance Florida, defines digital media as “the creative c...

Video is Key to Monetizing Mobile Publishing Says Hearst

Video is Key to Monetizing Mobile Publishing Says Hearst

We've all heard about how ridiculously fast the mobile video experience has been chugging along, with seemingly everyone having smartphones and other mobile devices at their fingertips.  One thing though: the mobile experience is a lot different from the desktop experience.  You see, when people …

Blip Studios & The Movement Towards Original Video Content Programming: Interview with Steve Woolf

Blip Studios & The Movement Towards Original Video Content Programming: Interview with Steve Woolf

Back in June, Blip.tv launched Blip Studios, getting into the original video content game and positioning themselves to work with brands, talent, and independent producers, where before, they only served as a video hosting and destination site.  With the new launch, they promoted VP of …

Mobile Video Viewing Expected to Lead the Way in 2013

Mobile Video Viewing Expected to Lead the Way in 2013

If you've not got mobile in your ad or marketing mix it might be the time to start doing that as eMarketer predicts massive growth in mobile video viewing next year. That means it's time to really start making sure you're targeting those mobile devices …

Video Positively Impacts Brands & TV Show Engagement Across Demographics Reports Digitas

Video Positively Impacts Brands & TV Show Engagement Across Demographics Reports Digitas

Some new research numbers have come in from Digitas showing the effectiveness of online video for brand uplift and user engagement. They pinged some 2,211 Americans (18+) back in late March with Harris Interactive. Among the findings of the report was the fact that 46% …

MPEG DASH Gains Industry Support As “Streaming Media Standard”

MPEG DASH Gains Industry Support As Streaming Media Standard

Well, it seems some companies, including Netflix and Microsoft, have got together behind a single format for media streaming. The format, MPEG DASH, now has its own Promoters Group. DASH, or dynamic adaptive streaming over HTTP, was just finalized in November and allows for, obviously, …

The Future Of “Branded” Content – Katalyst Media Launching YouTube Channel

The Future Of Branded Content   Katalyst Media Launching YouTube Channel

Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.  It began as a simple film/TV development home; Kutcher's Guess Who and the company's most recognizable property, Punk'd, were produced under Katalyst.  In 2005, they added a social media division, and what they …

Verizon Working On Video Content Delivery System

Verizon Working On Video Content Delivery System

And you all thought that Verizon was just aiming to cover its own customers and network with content? Well, apparently we were all wrong. It seems that they've dropped a pretty large penny, $370M worth of them in fact, in working out a streaming video …

Hollywood’s Ultraviolet Picks Up First Major Distributor: Amazon

Hollywoods Ultraviolet Picks Up First Major Distributor: Amazon

I would consider myself to be cautiously optimistic about Ultraviolet–Hollywood's big gamble on digital movies. The service would provide a digital locker that consumers can "fill" with movie purchases, while the films themselves live in the cloud. I'm optimistic because I'm ready for digital media, …

VideoMind Predicts Top Online Video Trends Of 2012

VideoMind Predicts Top Online Video Trends Of 2012

While I've been doing some prognosticating of late, I'm not the only one, nor am I probably the most informed, so it's always interesting to see what others are predicting for the year to come. The Videomind blog over at Ooyala had some interesting things …

Selling Video Online: The Pros & Cons Of Choosing Digital Media

Selling Video Online: The Pros & Cons Of Choosing Digital Media

In part 3 of our series on selling video, we're going to look at digital media (you can catch up on our introduction to the series here or Part 2, Pros & Cons of Physical Media, here). While there are still plenty of valid reasons …

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