digital media Articles

Digital media is a form of electronic media where data are stored in digital (as opposed to analog) form. It can refer to the technical aspect of storage and transmission (e.g. hard disk drives or computer networking) of information or to the “end product”, such as digital video, augmented reality, digital signage, digital audio, or digital art .
Florida’s digital media industry association, Digital Media Alliance Florida, defines digital media as “the creative c...

Eyeblaster Is First To Meet New IAB Video Guidelines

Eyeblaster, the global leader in integrated digital marketing solutions, has successfully completed an independent audit by the Media Rating Council (MRC) against the Interactive Advertising Bureau's (IAB) Ad Impression Measurement Guidelines, making Eyeblaster the first to be accredited in the three major areas of online …

Should Online Video Content Creators Get A Cut?

The biggest question on the minds of most online video content creators is: how do I make money? Last year, writers in Hollywood went on strike against movie studios and television broadcasters, in part because they demanded a share of revenue generated by the digital …

Video Ads = Fastest Growing Online Ad Format

According to Strategy Analytics' latest research, global expenditure on online advertising rose by nearly a third to $47.5 billion in 2007 and is set to pass the $100 billion mark by 2012. The report, "Online Advertising: Global Market Forecast,” notes that while web video commercials …

VidShadow Gets Funnier With National Lampoon

VidShadow, Inc., one of the web's fastest growing online video networks, today announced an agreement with National Lampoon (AMEX:NLN) to syndicate programs from National Lampoon's library of premium content offerings across the VidShadow network. The announcement was made by VidShadow founder and CEO Jordan Hudgens …

Streaming Media East Conference and Expo – $200 Off

Without a doubt, online video is one of the hottest topics being discussed today. While 2007 was a banner year for video online, come learn how 2008 will truly be known as "the year of online video.” Now in its 11th year, the Streaming Media …

List of Online Video Events and Conferences

We all know it, online video is the hot topic right now. So, lets all agree and then I promise to never write that it is "hot" again ;-) Currently there is an incredible thirst for knowledge about video advertising, video search, social video sharing, …

Research – Internet Usage Twice As Popular As TV

A new IDC survey finds that Internet users spend almost twice as much time online as they do watching TV. The study reports that of the 70.6 average hours people spend consuming media during the week.  Of that, internet usage accounted for almost 33 of …

Magazines Partner for Online Video Sharing

This week, several magazine companies' internet properties announced partnerships with video-sharing sites to stream original content online according to MediaPost. Hearst, Condé Nast and Time Inc. have inked a deal with AOL to stream content from titles such as Redbook (Hearst), Architectural Digest (Condé Nast) …

YuMe Launches Adaptive Video Ad Monetization

YuMe, the first dedicated advertising network created and optimized for broadband video, today announced the launch of its Adaptive Campaign Engine, a new capability of the YuMe ad management system which helps publishers match each video ad impression in their inventory to the best money-making …

Dailymotion Gets Funnier With JibJab Partnership

This new Agreement expands global reach for comedy network's popular viral videos and original productions; JibJab's renowned political satires to be featured within Dailymotion's newly-launched "Politics Schmolitics" group programming. Dailymotion, the world's largest independent video entertainment website (source: comScore, December 2007), and JibJab, the Internet …

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