digital media Articles

Digital media is a form of electronic media where data are stored in digital (as opposed to analog) form. It can refer to the technical aspect of storage and transmission (e.g. hard disk drives or computer networking) of information or to the “end product”, such as digital video, augmented reality, digital signage, digital audio, or digital art .
Florida’s digital media industry association, Digital Media Alliance Florida, defines digital media as “the creative c...

Adtech Chicago Preview – Video Sessions

The adtech Chicago conference for August 5-6th at Navy Pier is scheduled to feature 7 sessions which are either video-specific or make mention online video in their session description. Read article… The video related sessions for ad:tech Chicago are: The State of Online Video: Going Beyond the Pre-Roll …

Video Search Engine Optimization – SEM Déjà Vu

The following post was written by our guest, Jamie Sterling. Jamie is a contributer to SearchEngineOptimization.com and recently started a video series dedicated to online video and search. Jamie is also a marketing coordinator at Impaqt, a well-known search engine marketing firm. Video search optimization …

Brightcove Announces New Online Video Platform

Brightcove Inc. today announced the beta of its next-generation online video platform, Brightcove 3. The beta program provides access to a completely new version of the Brightcove service, which is already used in its current form by major media companies, businesses and organizations worldwide to …

Research – 1 Billion Online Video Users By 2013

Sparked by increasing broadband penetration and rising connection speeds available to a growing percentage of the world's population, over-the-top video has seen phenomenal growth in very recent years. A new study from ABI Research forecasts the number of viewers who access video via the Web …

New Online Video Ad Business Model – Storybids

Storybids today announced the launch of their product placement marketplace where online video content creators can get paid to feature physical products in pre-production user-generated videos, serial mini-dramas, videoblogs and webisodes. Advertisers may use Storybids' searching capabilities to seek out video creators that meet their …

Overview of Digital Video File Formats

Overview of Digital Video File Formats

The wonderful world of digital video is drowning in a sea of alphabet soup. Do you get frustrated not knowing an .avi from an .flv? To help you master the world of Internet and digital video, I have compiled a comprehensive, yet easy to understand …

Eyeblaster Is First To Meet New IAB Video Guidelines

Eyeblaster, the global leader in integrated digital marketing solutions, has successfully completed an independent audit by the Media Rating Council (MRC) against the Interactive Advertising Bureau's (IAB) Ad Impression Measurement Guidelines, making Eyeblaster the first to be accredited in the three major areas of online …

Should Online Video Content Creators Get A Cut?

The biggest question on the minds of most online video content creators is: how do I make money? Last year, writers in Hollywood went on strike against movie studios and television broadcasters, in part because they demanded a share of revenue generated by the digital …

Video Ads = Fastest Growing Online Ad Format

According to Strategy Analytics' latest research, global expenditure on online advertising rose by nearly a third to $47.5 billion in 2007 and is set to pass the $100 billion mark by 2012. The report, "Online Advertising: Global Market Forecast,” notes that while web video commercials …

VidShadow Gets Funnier With National Lampoon

VidShadow, Inc., one of the web's fastest growing online video networks, today announced an agreement with National Lampoon (AMEX:NLN) to syndicate programs from National Lampoon's library of premium content offerings across the VidShadow network. The announcement was made by VidShadow founder and CEO Jordan Hudgens …

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