digital advertising Articles

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Video Ads Are The Most Effective, Move 41% of Affluents to Take Action

Video Ads Are The Most Effective, Move 41% of Affluents to Take Action

I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% …

The Online Video Weekly News Reel – Nothing Edition

The Online Video Weekly News Reel   Nothing Edition

Nothing odd or otherwise noteworthy to report. Or rather there is and I just don't feel like it. It's Sunday and I want to get to some gaming as I'm currently playing Batman Arkham Asylum which I picked up on a Steam sale for $7.50 …

Web Video Advertising To Grow 55% Annually – Faster Than Any Other Ad Format Online

Web Video Advertising To Grow 55% Annually   Faster Than Any Other Ad Format Online

Online-video advertising spending looks to be growing again in 2011, even after an impressive 40% growth from 2009 to 2010. Media buyers surveyed by Deutsche Bank "Internet Industry Outlook" report (Jan. 18, 2010, see PDF). To fund online-video spending, many predict to cannibalize display advertising and …

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