digital advertising Articles

How to Increase Video Views & Maximize Distribution via Integrated Media Channel Promotion

We've probably discussed virtually every way you can promote your video through our coverage of the YouTube Creator Playbook and the YouTube Advertiser Playbook.  But it's nice to have a list of the types of media channels you can use and break those down into ...

The Ultimate Video Ad Campaign Will be Interactive and Run Everywhere in Real-Time

Some news came in today stating that TubeMogul has partnered with Innovid to bring a single login dashboard that offers both interactive online video advertising and real-time bidding and online video ad placement. I thought, 'this is the future of online video ads.'

Online Video, Digital Advertising, & Storytelling For A New Generation

Last year, brands were still spending more money on regional newspaper advertising and classified press ads than on digital display ads like banners, video and social. Given that the internet as a whole has cut a swath through other media to become the UK's biggest ...

Online Video Advertisers Can't Always Get What They Want In Pricing & Measurement

Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons. In the Digital Advertising Trends 2012 report from Break Media and Advertising Perceptions Inc., the companies offer some insight into why some advertisers haven't ...

Four Digital Advertising Startups To Keep An Eye On

Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and ...

Advertising Options Icon, Self-Regulatory Program For Online Behavioral Advertising, Embraced Fully By SpotXchange

SpotXchange is the first video ad network to ramp up integration of directly-served behaviorally targeted in-stream video ad campaigns in its network with the Digital Advertising Alliance's (DAA) Advertising Option Icon, a notice to consumers to provide more transparency and control over the collection and use ...

Video Ads Are The Most Effective, Move 41% of Affluents to Take Action

I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% ...

The Online Video Weekly News Reel - Nothing Edition

Nothing odd or otherwise noteworthy to report. Or rather there is and I just don't feel like it. It's Sunday and I want to get to some gaming as I'm currently playing Batman Arkham Asylum which I picked up on a Steam sale for $7.50 ...

Web Video Advertising To Grow 55% Annually - Faster Than Any Other Ad Format Online

Online-video advertising spending looks to be growing again in 2011, even after an impressive 40% growth from 2009 to 2010. Media buyers surveyed by Deutsche Bank "Internet Industry Outlook" report (Jan. 18, 2010, see PDF). To fund online-video spending, many predict to cannibalize display advertising and ...