demographics Articles

Demographics are current statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease ...

Kantar Videolytics – Track, Syndicate, Optimize – An In-depth Review

Kantar Videolytics   Track, Syndicate, Optimize   An In depth Review

Kantar Videolytics recently trotted out a long list of premier partners which included some of the major players in online video (Brightcove, Brightroll, Adap.tv, LiveRail, Tremor, ScanScout, you get the picture) for their new Videolytics (video analytics) offering. So what better reason to get on …

Intelligent Video Recommendations Provide Massive Boost to Viewing at NYT

Intelligent Video Recommendations Provide Massive Boost to Viewing at NYT

The New York Times and Taboola teamed up to do some A/B testing and find out which system for intelligent video content recommendations worked best. Taboola pitted its "secret sauce" algorithms for choosing the best possible videos for viewers versus a standard "other popular in …

Young Adults Thumb Nose At Broadcast Television, Choose Digital

Young Adults Thumb Nose At Broadcast Television, Choose Digital

The digital divide continues to grow as the all important 18-34-year-old demographic continues to move away from standard broadcast television in favor of online and time-shifted video, says a new report from market researcher Morpace. How much? Just over 40% of their viewing time is …

Does Uploading Videos To YouTube Cannibalize Website Video SEO?

Does Uploading Videos To YouTube Cannibalize Website Video SEO?

To YouTube or NOT to YouTube, that is the question for e-retailers pushing e-commerce product videos. Is posting product videos on YouTube complimentary or counter-productive to e-commerce business goals? ReelSEO's Mark Robertson shares his thoughts about the "YouTube cannibalization theory," and offers some valuable tips …

Online Video Advertising Turning Into A Feeding Frenzy?

Online Video Advertising Turning Into A Feeding Frenzy?

I hate the terminology we associate with things. Words like epic, frenzy, legen….dary (thanks Barney Stinson) and unbelievable, phrases like iPhone-killer, the best ever and simply perfect. They all make me groan in disgust and I blame the sensationalist media in America for it all. …

TwitVid Launches Mysterious Social Video Ad Platform

TwitVid Launches Mysterious Social Video Ad Platform

You want to know what I love?  When companies announce new video-related products or services.  Seriously… I'm a video nut, and I get excited about new things.  Want to know what I hate?  When new products or services are announced, but not remotely explained.  Such …

The Majority of Web Video Viewers Have No Problem With Ads

Hallelujah, right? I mean, that's part of what we're all doing here at ReelSEO, video online for advertising and marketing. So it's good to know that our target demographics aren't angry about it.

White-Hat Video SEO = Good Old-Fashioned Hard Work

In every area of the economy with potential lies the Madoff's of this world. You don't have to go far to find the "get rich quick" schemes peppered all over the internet- preaching the panacea of money making if only you send a $12 refundable …

Brightroll Rolls Out ROI Measurement Products

Keep rolling, rolling, rolling…out the new products! Brightroll teamed up with Vizu, Nielsen, InsightExpress and comScore to put together a series of new measurement products for its users. Roll on through to find out more.

How To View and Analyze YouTube Statistics for Any Video

How To View and Analyze YouTube Statistics for Any Video

If you are an avid YouTube user, then you are likely already familiar with YouTube's video analytics functionality, YouTube Insight. YouTube Insight will provide you with information on how many people have viewed your video(s), what part of the world they are in, where views originated …

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