demographics Articles

Demographics are current statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease ...

25 Jawdropping YouTube Video Facts, Figures, & Statistics

25 Jawdropping YouTube Video Facts, Figures, & Statistics

One of the best ways for a popular website to crow about its successes is the use of statistics. This is even more true with the world of video, which is ruled by things like view counts, comments, subscriptions, and ratings. We've all heard some …

How do Teenagers Perceive Online Video?

How do Teenagers Perceive Online Video?

Every year I run a survey of my blog readers that really helps me get to know my audience and shapes the direction I go with content, distribution, communication methods, and more. As I was reading through the survey results, I kept seeing a reoccurring …

The Weekly Online Video News Reel – April Fools Edition

The Weekly Online Video News Reel   April Fools Edition

If you fell for the ReelSEO April Fool's Day prank I just have one thing to say: Haha! Suckers! If not, we'll try harder next year. That was a sort of spur of the moment one but I've got a great idea for next year. …

Time-Shifting TV Usage Rises in Second Half of 2010: Nielsen

Time Shifting TV Usage Rises in Second Half of 2010: Nielsen

Nielsen reported on TV usage for the second half of 2010 and found that Americans watched drastically more time-shifted television than before. Of the 154 hours of TV consumption a month, up to 30 hours a month were time-shifted. That's roughly 25% of some demographics' …

Online Video Bolsters Television Ad Campaign Performance Says YuMe

Online Video Bolsters Television Ad Campaign Performance Says YuMe

YuMe took a wide range of data including Nielsen TV/Internet Data Fusion, which integrates Nielsen's National People Meter Panel with the Nielsen Netview panel to obtain a clear picture of cross-platform reach, along with the following: Nielsen National Television Ratings, Nielsen Monitor-Plus, and Nielsen IMS …

With Branded Social Video Content, Shorter Is Better

With Branded Social Video Content, Shorter Is Better

Everyone's looking for ways to take their video and make it more social.  No one is after traditional views anymore–haven't you heard? Social views are where it's at. A viewer is just that… someone who views. A social viewer, however, is someone who views your …

Finding Your Audience with Heat-Seeking Online Video Marketing Missiles

Finding Your Audience with Heat Seeking Online Video Marketing Missiles

Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend …

Digital Media Is Trouncing Traditional Media Among Generation Y Consumers

Digital Media Is Trouncing Traditional Media Among Generation Y Consumers

MediaPost writes today, summarizing a study from L2, that Generation Y is more prone to connect to brands digitally than any previous generation before it.  And while that may not be a surprise–gee, young people are more into social and digital media than older people, …

How Women Connect and Engage With Online Video – Nielsen Research

How Women Connect and Engage With Online Video   Nielsen Research

Nielsen did some research recently and had a webinar about how women are connecting with online video. I wasn't able to get into that webinar but I was able to download the video. I thought it curious that there would be such a massive difference …

Online Video Moves: iAd Goes International, Youngsters Lead WebTV Revolution, Beyonce Banned

Online Video Moves:  iAd Goes International, Youngsters Lead WebTV Revolution, Beyonce Banned

Ha ha suckers! We get iAd here…no wait, why is that cool? More ads is not what I need in my life. Steve Jobs announced that the UK and France will get iAd in December and then Ze Germans will get it in January. Whew, …

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