demographics Articles

Demographics are current statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease ...

Online Video News Search Study - Is The Business Case Made?

Report released by DoubleClick Performics, "Searching for Online News." The report consists of survey findings among 500 consumers conducted in mid-May, offering a look into how consumers interact with online video news – more specifically, how they search for it, how they engage with it, and how effectively they find the news video relevant to their search experience.

The key findings of the report – There is a significant use of the Internet for video news viewing, consumers rely heavily on Search to find news online, and video with news search makes for higher engagement levels with consumers.

Grant comments on whether the data helps or hurts the SEO professionals and online marketers looking to make the business case for optimizing news video performance and distribution on the web.

Time Spent On Web and Mobile Video To Triple By 2013

According to new research titled, "the Multiplatform Video Report," released by Solutions Research Group, Americans are consuming more and more video content than ever and this growth will continue across various platforms and devices. We know this, but there are several interesting findings within the ...

Women Enjoy Network TV Online, Men Enjoy CGM

Nielson has released the results of a major study of online viewing habits. The study found that women are twice as likely as men to tune into network television on the web. Men 18-34 are twice as likely as women to watch user-generated content on ...

Blinkx - Fastest Growing Video Spot On Web - Record Growth Reported

blinkx tops 4.5 million daily searches, record growth reported by comScore Media Metrix, Hitwise, Quantcast and Compete.com blinkx, the largest video search engine on the Web, today announced new metrics from third party reporting agencies, comScore, Hitwise and Quantcast, which confirm explosive growth in search ...

Video Marketing and Video SEO Best Practices WhiteSheet

The folks over at TubeMogul have compiled a great report titled, "Web Video Marketing - Best Practices." They were kind enough to let me know that I could share this report with my readers. In this report, TubeMogul shares with us a formula that they ...