demographics Articles

Demographics are current statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease ...

Online Video Bolsters Television Ad Campaign Performance Says YuMe

Online Video Bolsters Television Ad Campaign Performance Says YuMe

YuMe took a wide range of data including Nielsen TV/Internet Data Fusion, which integrates Nielsen's National People Meter Panel with the Nielsen Netview panel to obtain a clear picture of cross-platform reach, along with the following: Nielsen National Television Ratings, Nielsen Monitor-Plus, and Nielsen IMS ...

With Branded Social Video Content, Shorter Is Better

With Branded Social Video Content, Shorter Is Better

Everyone's looking for ways to take their video and make it more social.  No one is after traditional views anymore--haven't you heard? Social views are where it's at. A viewer is just that... someone who views. A social viewer, however, is someone who views your ...

Finding Your Audience with Heat-Seeking Online Video Marketing Missiles

Finding Your Audience with Heat Seeking Online Video Marketing Missiles

Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend ...

Digital Media Is Trouncing Traditional Media Among Generation Y Consumers

Digital Media Is Trouncing Traditional Media Among Generation Y Consumers

MediaPost writes today, summarizing a study from L2, that Generation Y is more prone to connect to brands digitally than any previous generation before it.  And while that may not be a surprise--gee, young people are more into social and digital media than older people, ...

How Women Connect and Engage With Online Video - Nielsen Research

How Women Connect and Engage With Online Video   Nielsen Research

Nielsen did some research recently and had a webinar about how women are connecting with online video. I wasn't able to get into that webinar but I was able to download the video. I thought it curious that there would be such a massive difference ...

Online Video Moves: iAd Goes International, Youngsters Lead WebTV Revolution, Beyonce Banned

Online Video Moves:  iAd Goes International, Youngsters Lead WebTV Revolution, Beyonce Banned

Ha ha suckers! We get iAd here...no wait, why is that cool? More ads is not what I need in my life. Steve Jobs announced that the UK and France will get iAd in December and then Ze Germans will get it in January. Whew, ...

Kantar Videolytics - Track, Syndicate, Optimize - An In-depth Review

Kantar Videolytics   Track, Syndicate, Optimize   An In depth Review

Kantar Videolytics recently trotted out a long list of premier partners which included some of the major players in online video (Brightcove, Brightroll, Adap.tv, LiveRail, Tremor, ScanScout, you get the picture) for their new Videolytics (video analytics) offering. So what better reason to get on ...

Intelligent Video Recommendations Provide Massive Boost to Viewing at NYT

Intelligent Video Recommendations Provide Massive Boost to Viewing at NYT

The New York Times and Taboola teamed up to do some A/B testing and find out which system for intelligent video content recommendations worked best. Taboola pitted its "secret sauce" algorithms for choosing the best possible videos for viewers versus a standard "other popular in ...

Young Adults Thumb Nose At Broadcast Television, Choose Digital

Young Adults Thumb Nose At Broadcast Television, Choose Digital

The digital divide continues to grow as the all important 18-34-year-old demographic continues to move away from standard broadcast television in favor of online and time-shifted video, says a new report from market researcher Morpace. How much? Just over 40% of their viewing time is ...

Does Uploading Videos To YouTube Cannibalize Website Video SEO?

Does Uploading Videos To YouTube Cannibalize Website Video SEO?

To YouTube or NOT to YouTube, that is the question for e-retailers pushing e-commerce product videos. Is posting product videos on YouTube complimentary or counter-productive to e-commerce business goals? ReelSEO's Mark Robertson shares his thoughts about the "YouTube cannibalization theory," and offers some valuable tips ...

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