demographics Articles

Demographics are current statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease ...

Nielsen Reports Video Viewing Up On All Platforms, Cord-Cutting Not Happening

Nielsen Reports Video Viewing Up On All Platforms, Cord Cutting Not Happening

So Nielsen put out the Cross-Platform Report and it shows that video viewing is up on all three screens - TV, Mobile and Internet (PC). Time-shifted video also saw a boost in the latest report as well which they stated was due to further market ...

Internet TV Viewing Up, But So Is Viewer Multitasking

Internet TV Viewing Up, But So Is Viewer Multitasking

A recent poll conducted by Harris Interactive Polls and Adweek shows that the younger demographics are more likely to watch TV online than their elders. A whopping 77% of younger people watch television on the Internet, with 64% of the 55+ demographic tuning in online. ...

Teen Entrepreneurs In Social Video – How Video Engages Youth Market

Teen Entrepreneurs In Social Video – How Video Engages Youth Market

Want to connect with the youth market, which uses the Internet very different from adults? Then who better to get inside of the heads of the lucrative teen market segment than entrepreneurial teenagers? I interviewed Daniel Brusilovsky, one such successful genY/millennial tech entrepreneur with accomplishments ...

YouTube First Watch Runs Video Ads On Users' First Video View Of The Day

YouTube First Watch Runs Video Ads On Users First Video View Of The Day

The New York Times has a feature today discussing a new advertising service from YouTube called First Watch. The program is designed to give advertisers a chance to reach customers with a pre-roll video message on users' first video view of the day, and it's ...

Nielsen Gives UK Cool Video Metrics Tools The US Has Had For Years

Nielsen Gives UK Cool Video Metrics Tools The US Has Had For Years

Almost four years ago, the US got the Video Census from Nielsen and NetRatings. Now, finally, the UK is getting it as well. I'm amazed it took so long because really, they spend a lot of time prone in front of video screens and I ...

Going Beyond SEO: Using Relevant Video Advertising to Increase Video Monetization

Going Beyond SEO: Using Relevant Video Advertising to Increase Video Monetization

You already know how important SEO is for helping viewers find your video. Beyond the satisfaction of reaching a larger audience and raising your site's profile, the increased traffic that effective SEO brings can help you command higher CPMs for your ad inventory.

25 Jawdropping YouTube Video Facts, Figures, & Statistics

25 Jawdropping YouTube Video Facts, Figures, & Statistics

One of the best ways for a popular website to crow about its successes is the use of statistics. This is even more true with the world of video, which is ruled by things like view counts, comments, subscriptions, and ratings. We've all heard some ...

How do Teenagers Perceive Online Video?

How do Teenagers Perceive Online Video?

Every year I run a survey of my blog readers that really helps me get to know my audience and shapes the direction I go with content, distribution, communication methods, and more. As I was reading through the survey results, I kept seeing a reoccurring ...

The Weekly Online Video News Reel - April Fools Edition

The Weekly Online Video News Reel   April Fools Edition

If you fell for the ReelSEO April Fool's Day prank I just have one thing to say: Haha! Suckers! If not, we'll try harder next year. That was a sort of spur of the moment one but I've got a great idea for next year. ...

Time-Shifting TV Usage Rises in Second Half of 2010: Nielsen

Time Shifting TV Usage Rises in Second Half of 2010: Nielsen

Nielsen reported on TV usage for the second half of 2010 and found that Americans watched drastically more time-shifted television than before. Of the 154 hours of TV consumption a month, up to 30 hours a month were time-shifted. That's roughly 25% of some demographics' ...

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