demographics Articles

Demographics are current statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease ...

YouTube Launches New Ad Model – Sponsorships to Trump Demographics for Channel Buys

YouTube Launches New Ad Model   Sponsorships to Trump Demographics for Channel Buys

YouTube is set to change up the way it's placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals. A sponsorship package includes companion display ads, overlay and pre-rolls to give a brand complete placement on certain channels.

Fun With YouTube Analytics: The Top Videos And The KONY Phenomenon

Fun With YouTube Analytics: The Top Videos And The KONY Phenomenon

One of the most important aspects of The YouTube Creator Playbook is YouTube Analytics, which went from a passing mention (as YouTube Insight) to getting top billing in the new version.  Analytics tells you where people are first hearing about your video, where they are …

Google Plus Opens To Teens Age 13 & Up

Google Plus Opens To Teens Age 13 & Up

Google Plus continues to get more open bit by bit, and just today made the service available to teens age 13 and up. Previously, Google Plus was restricted to people 18 and up. Along with the wave of new teenagers, Google Plus is also getting …

60 Hours Of Video Is Now Uploaded To YouTube Every Minute

60 Hours Of Video Is Now Uploaded To YouTube Every Minute

Alexei Oreskovic of Reuters reports that "roughly 60 hours of video is now uploaded to YouTube every minute.”  The company also told him that YouTube is streaming 4 billion online videos every day, a 25 percent increase in the past eight months. There was one …

The YouTube Creator Playbook Index: ReelSEO’s In-depth Review

The YouTube Creator Playbook Index: ReelSEOs In depth Review

The YouTube Creator Playbook is an awesome guide to follow when making your videos.  Covering every section of it was enlightening and maddening all at once.  The Playbook offers great information, and then forgets that not everyone can do some of the things they suggest …

Nielsen Online Video Metrics Will Measure Ratings For Advertisers With VideoHub Deal

Nielsen Online Video Metrics Will Measure Ratings For Advertisers With VideoHub Deal

We all knew this would have to happen sooner or later.  With online video revenue tripling this year, and YouTube looking to jump from hundreds of thousands of advertisers to millions, online video advertising is about to hit a mesmerizing level.  Now, advertisers who were …

The Latest YouTube Original Channel Is For Women

The Latest YouTube Original Channel Is For Women

Food.  Fashion.  Parenting.  Stories.  These are the four things promised by YouTube's new original channel, KinCommunity.  It's backed by DECA, a digital media company that gears premium content towards women and is behind the YouTube parenting show Momversation.  KinCommunity comes shortly after ClevverTeVe launched its …

The First YouTube Original Channel Is In Spanish, And Confusing

The First YouTube Original Channel Is In Spanish, And Confusing

YouTube introduced its first original channel this weekend, the Spanish-language ClevverTeVe, which has three shows dedicated to entertainment and/or fashion.  It comes from Clevver Media, which already has a channel on YouTube, ClevverTV.  The first original channel is rather symbolic, as YouTube tries to appeal …

Search Still No. 1 Referrer of Online Video Traffic, Facebook Slips

Search Still No. 1 Referrer of Online Video Traffic, Facebook Slips

Brightcove & TubeMogul recently released their quarterly research report for Q1 and Q2 of 2011, entitled Online Video & The Media Industry – Special Features: Full Length Episodes, Mobile Engagement. The report focuses on three areas: platform usage, online video engagement and discovery, and mobile …

For Social Video Success, Make ‘Em Laugh

For Social Video Success, Make Em Laugh

The Jun Group put out a fantastic infographic today and it's all about one of our favorite subjects: social video. Specifically, the infographic looks at how well social video works for brands and advertisers that are using video within social media and social networks. It …

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