demographics Articles

Demographics are current statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease ...

UK Broadcaster 4oD Rolls Out Personalized Video Ads

UK Broadcaster 4oD Rolls Out Personalized Video Ads

UK Broadcaster Channel 4 has led the field in innovative programming for 30 years and now becomes the first station to offer personalised video ads through their video on demand service, 4oD. Ads will be served according to age and gender and the first brand to sign up are car manufacturer Vauxhall.

Fullscreen Announces Creator Platform for Better Analytics, Apps for Discovery

Fullscreen Announces Creator Platform for Better Analytics, Apps for Discovery

Fullscreen just launched the Fullscreen Creator Platform, which will give their members a ton of new features, including better analytics, a better idea of your video and channel’s earnings, how your videos are performing, and better interaction between other creators.

The Golden Rule in Video Marketing: Know Thy Audience

The Golden Rule in Video Marketing: Know Thy Audience

This article explains how to better know your audience when it comes to video marketing campaigns and how that expertise will directly relate to conversions. Creating video without the knowledge of who you want to specifically target can make for a tough marketing strategy.

YouTube Trends Adds Nifty Map for Popular Videos Across the U.S.

YouTube Trends Adds Nifty Map for Popular Videos Across the U.S.

YouTube Trends has added a map that will allow you to see what videos are conquering which regions of the country, complete with nifty clickable thumbnails. You can break it down by age, gender, views and shares, and just have a grand old time interpreting the data.

Original Professional Online Video: 45 Million Unique Viewers A Month

Original Professional Online Video: 45 Million Unique Viewers A Month

The IAB has a study that shows that 45 million unique visitors from the USA watch Online Professional Online Video. This is video that is produced solely for online and is never meant to be watched on TV. The numbers come out as the NewFronts take place this week in New York.

Video Advertising Continues To Break New Ground in Canada [Report]

Video Advertising Continues To Break New Ground in Canada [Report]

A new report shows us how Canadians are reacting to online video advertisements and how those ads are being carefully targeted to specific age groups, gender and location within that country. We learn that Connected TVs are very popular indeed.

Debunking YouTube Demographics Myths [Creator's Tip #78]

Debunking YouTube Demographics Myths [Creators Tip #78]

There are some people who think that YouTube is just for the kids. But the stats don’t lie. YouTube reaches 48% of all senior citizens on the web, and reaches over 50% of everyone else. Time to debunk the myth.

How and Why Women Watch Online Video [Report]

How and Why Women Watch Online Video [Report]

We're ReelSEO so you know how we feel about online video and we know we're not alone as over 456.6M videos were watched in 2012. But who is watching these videos and how? It's a pretty safe bet to assume that both the males and females …

What You Should Offer as a Buyer or Seller of Online Video Ads

What You Should Offer as a Buyer or Seller of Online Video Ads

SpotXchange has some pretty cool tech. Now, they're working on helping everyone get the most out of that technology by offering a series of informational articles in their Digital Video Survival Guide. The newest chapter, is all about Buy and Sell Sides, Roles and Responsibilities.

Weekly Online Video News Round Up – Even Steven Edition

Weekly Online Video News Round Up   Even Steven Edition

So my Packers are back to even, poor Bears… That's neither here nor there really as we're here to talk about online video and not at all about football. But sometimes I just can't help myself. Anyway, the week was a busy one and there …

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