demographics Articles

Demographics are current statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease ...

Facebook, YouTube, Google+ Top Mobile Social App Usage [Report]

Facebook, YouTube, Google+ Top Mobile Social App Usage [Report]

While there might be reports of Facebook's death with certain demographics, they are greatly exaggerated as it still dominates the charts in penetration, account ownership and activity and its major demographic seems to be in the 25-34 range while YouTube has almost a third of its users in the 16-24 range.

TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]

TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]

TV Everywhere, which gives the viewer the option to watch online video on demand content wherever they want, whenever they want, is a goldmine for video advertising ROI. We take a look at the latest report from FreeWheel on the state of the industry.

Mobile Games Poised to be Next Big Thing for Video Advertising?

Mobile Games Poised to be Next Big Thing for Video Advertising?

50% of the US online population play games on their mobile devices, and ads on those games attract a click through rate (CTR) of, minimum, 1.5% globally. That's around 10 times higher CTR than display ads which spells out a big opportunity for brands.

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic video ad buying is changing the face of video advertising, as we see automated systems make the media buying decisions rather than individuals. Still confused? Read our handy nuts and bolts guide and find out the benefits for ad buyers and publishers.

Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]

Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]

Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.

Millennials Watch Less TV, Use Smartphones and Tablets for Video Viewing [Report]

Millennials Watch Less TV, Use Smartphones and Tablets for Video Viewing [Report]

Millennials are watching less TV and are using their tablets and smartphones for viewing online video and broadcast content, according to a new report from YuMe. This should be a major concern to TV advertisers who are losing their audience to the internet.

UK Broadcaster 4oD Rolls Out Personalized Video Ads

UK Broadcaster 4oD Rolls Out Personalized Video Ads

UK Broadcaster Channel 4 has led the field in innovative programming for 30 years and now becomes the first station to offer personalised video ads through their video on demand service, 4oD. Ads will be served according to age and gender and the first brand to sign up are car manufacturer Vauxhall.

Fullscreen Announces Creator Platform for Better Analytics, Apps for Discovery

Fullscreen Announces Creator Platform for Better Analytics, Apps for Discovery

Fullscreen just launched the Fullscreen Creator Platform, which will give their members a ton of new features, including better analytics, a better idea of your video and channel's earnings, how your videos are performing, and better interaction between other creators.

The Golden Rule in Video Marketing: Know Thy Audience

The Golden Rule in Video Marketing: Know Thy Audience

This article explains how to better know your audience when it comes to video marketing campaigns and how that expertise will directly relate to conversions. Creating video without the knowledge of who you want to specifically target can make for a tough marketing strategy.

YouTube Trends Adds Nifty Map for Popular Videos Across the U.S.

YouTube Trends Adds Nifty Map for Popular Videos Across the U.S.

YouTube Trends has added a map that will allow you to see what videos are conquering which regions of the country, complete with nifty clickable thumbnails. You can break it down by age, gender, views and shares, and just have a grand old time interpreting the data.

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