demographics Articles

Demographics are current statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease ...

YouTube Video SEO Tips From SES Chicago

YouTube Video SEO Tips From SES Chicago

Panelists on the Video Search Engine Optimization session for Search Engine Strategies Chicago conference and Expo – Gregory Markel, Greg Jarboe, and Steve Espinosa – shared their expert insights on YouTube SEO, YouTube's algorithms, popularity, conversion, and tracking strategies – all towards optimizing your video …

SES Search Usability Panel’s Recommendations for Video SEO

ReelSEO's Contributing Guest Reporter Erika Blackwell continues her coverage of the Search Engine Strategies Chicago 2008 conference, and asks the Usability and SEO Panel – What usability tip do they recommend to clients when it comes to featuring video on their website? The panel's reply: …

The Brightcove Alliance Launches With More Than 90 Partners

Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, …

TubeMogul InPlay – Flash Player Interaction Metrics and Analytics

Illumenix is an in-depth online video metrics and analytics service. They offer a wide range of services including syndication tracking, player tracking and Flash Video Analytics via their StreamLighter service which integrates into Flash video players. StreamLighter tracks viewing habits as well as video interactions …

Video Podcast Advertising In ITunes – New From Blip.tv

Tracked Prerolls, Postrolls and Overlays in iTunes for the First Time. Online television network blip.tv announced today that it is now offering dynamically served, fully interactive, third-party tracked advertising for video podcasts in iTunes. The advertisements are verified using DoubleClick's industry standard DART platform and …

Mixing Video SEO and Social Marketing – The Blendtec Interview

One of the more well-known success stories with online video marketing is Blentec – a small company that took what people would think to be a standard generic product (a blender) and make the most entertaining and engaging video content on the web today. ReelSEO's …

Storybids Auction-Based Online Video Product Placement

If you've got a product to sell then you know how difficult it can be to find the right people to create your campaign and get the word out the way you want it done. You also know that product placement is a viable option, …

Research Combines Internet, TV and Mobile Video

You want to know who's watching your videos? Well so does Nielsen as they are finally comparing the online video segment side-by-side with the traditional TV viewing segment and mobile video as well. Their new July 8th report showed that consumers are watching more time-shifted …

Online Video News Search Study – Is The Business Case Made?

Report released by DoubleClick Performics, “Searching for Online News.” The report consists of survey findings among 500 consumers conducted in mid-May, offering a look into how consumers interact with online video news – more specifically, how they search for it, how they engage with it, and how effectively they find the news video relevant to their search experience.

The key findings of the report – There is a significant use of the Internet for video news viewing, consumers rely heavily on Search to find news online, and video with news search makes for higher engagement levels with consumers.

Grant comments on whether the data helps or hurts the SEO professionals and online marketers looking to make the business case for optimizing news video performance and distribution on the web.

Time Spent On Web and Mobile Video To Triple By 2013

According to new research titled, "the Multiplatform Video Report," released by Solutions Research Group, Americans are consuming more and more video content than ever and this growth will continue across various platforms and devices. We know this, but there are several interesting findings within the …

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