demographics Articles

Demographics are current statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease ...

Online Video Continues To Grow Says Nielsen

Not that they needed to tell any of us that, right? We all are in the trenches and know. However, for those who don't know, Nielsen Online is happy to spell it out. Their new report takes a look at how social media and video …

Viral Video Marketing Disasters: How NBC’s Celebrity Apprentice Failed

Viral videos today are a great opportunity for profitable marketing. Yet so many people in traditional advertising today are missing the point of what makes a viral video successful. ReelSEO's Grant Crowell and Mark Robertson give their review of this past week's episode of "Celebrity …

The NXT Stage of This Digital Age

The NXT Stage is a conference for everyone that has a hand in developing video. Whether that video ends up on the web, broadcast for television or for some other purpose  is irrelevant. The two-day conference is set for March 24-25 at the Renaissance Hollywood …

The Newspaper Video SEO Opportunity – New Business Models for Realities

ReelSEO (http://www.reelseo.com/) is proud to release a first-of-its-kind, in-depth report on the unique opportunity that exists for U.S. newspaper companies to grow their audience and advertising base by leveraging video search optimization, also known as Video SEO.

Online Video Advertising Industry Report for Q4 2008

As all of us in the online video arena have experienced, the online video market is one that seems to look better and better each day. Online video marketing has been touted as one of the most effective methods of interactive marketing and is expected …

Youtube Content ID – Major Media Companies To Sell Video Ads

Thats right!  Now, according to an exclusive that I just read on Techcrunch: "YouTube is trying to convince them that love is better than war by giving them a cut of advertising revenues from their videos that appear on YouTube, regardless of who put them …

Keepin Score With Video Metrics: Interview With ComScore’s Tania Yuki

ReelSEO's Grant Crowell interviews comScore's Video Metrix Product Manager, Tania Yuki. Tania shares some of the notable trends in the video measurement industry, why she believes that "2009 really is the time that the synergy of online video and commerce is going to happen," and what …

Why Newspapers Should Do More Online Video Marketing

The Internet has now surpassed newspapers and all other media except television as an outlet for national and international news, according to a survey by Pew Center for the People & The Press, an independent opinion research group that studies attitudes towards the press, politics, …

YouTube Video SEO Tips From SES Chicago

YouTube Video SEO Tips From SES Chicago

Panelists on the Video Search Engine Optimization session for Search Engine Strategies Chicago conference and Expo – Gregory Markel, Greg Jarboe, and Steve Espinosa – shared their expert insights on YouTube SEO, YouTube's algorithms, popularity, conversion, and tracking strategies – all towards optimizing your video …

SES Search Usability Panel’s Recommendations for Video SEO

ReelSEO's Contributing Guest Reporter Erika Blackwell continues her coverage of the Search Engine Strategies Chicago 2008 conference, and asks the Usability and SEO Panel – What usability tip do they recommend to clients when it comes to featuring video on their website? The panel's reply: …

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