demographics Articles

Demographics are current statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease ...

Tremor Media Rocks New Web Video Ad Format

Tremor wants to rock your video ads by taking things to a whole new level of interaction and placement. No more will viewers have to wait for pre-rolls, tolerate mid-rolls or simply skip over post-rolls, or will they? Tremor Media is now offering up what …

Hulu Vs. Nielsen The War of Numbers

According to the New York Times, Hulu is angry, angry with Nielsen. ComScore, who probably doesn't even like Nielsen considering their past, sides with Hulu. Hanging in the balance are the true traffic numbers of Hulu and the reputations of all involved. The problem gets …

Online Video Continues To Grow Says Nielsen

Not that they needed to tell any of us that, right? We all are in the trenches and know. However, for those who don't know, Nielsen Online is happy to spell it out. Their new report takes a look at how social media and video …

Viral Video Marketing Disasters: How NBC’s Celebrity Apprentice Failed

Viral videos today are a great opportunity for profitable marketing. Yet so many people in traditional advertising today are missing the point of what makes a viral video successful. ReelSEO's Grant Crowell and Mark Robertson give their review of this past week's episode of "Celebrity …

The NXT Stage of This Digital Age

The NXT Stage is a conference for everyone that has a hand in developing video. Whether that video ends up on the web, broadcast for television or for some other purpose  is irrelevant. The two-day conference is set for March 24-25 at the Renaissance Hollywood …

The Newspaper Video SEO Opportunity – New Business Models for Realities

ReelSEO (http://www.reelseo.com/) is proud to release a first-of-its-kind, in-depth report on the unique opportunity that exists for U.S. newspaper companies to grow their audience and advertising base by leveraging video search optimization, also known as Video SEO.

Online Video Advertising Industry Report for Q4 2008

As all of us in the online video arena have experienced, the online video market is one that seems to look better and better each day. Online video marketing has been touted as one of the most effective methods of interactive marketing and is expected …

Youtube Content ID – Major Media Companies To Sell Video Ads

Thats right!  Now, according to an exclusive that I just read on Techcrunch: "YouTube is trying to convince them that love is better than war by giving them a cut of advertising revenues from their videos that appear on YouTube, regardless of who put them …

Keepin Score With Video Metrics: Interview With ComScore’s Tania Yuki

ReelSEO's Grant Crowell interviews comScore's Video Metrix Product Manager, Tania Yuki. Tania shares some of the notable trends in the video measurement industry, why she believes that "2009 really is the time that the synergy of online video and commerce is going to happen," and what …

Why Newspapers Should Do More Online Video Marketing

The Internet has now surpassed newspapers and all other media except television as an outlet for national and international news, according to a survey by Pew Center for the People & The Press, an independent opinion research group that studies attitudes towards the press, politics, …

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