demographics Articles

Demographics are current statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease ...

Online Video Ad Budgets To Increase 50% In Next 12 Months?

Online Video Ad budgets are set to explode according to new research and expand more than 50% over the next 12 months. The research, conducted by Web TV Enterprise, surveyed media buyers (presumably in the UK where the company is). Around 97% booking pre-roll ad …

TV Not Losing To Web Video Ads Anytime Soon

It has long been put forth that less being spent on TV advertising means more going to online video advertising, but a recent report from eMarketer states that it's simply not true.  We all know that our industry is growing at an amazing rate and …

Video Vs Social Media, OR Why I Don’t Trust The Pew Study

You know, if I'm not careful, I'm going to rapidly turn into The Blogger Who Only Talks About Nalts.  Of course, if he'd stop writing so many insightful articles related to the online video space, then maybe I'd be forced to go out and find …

Yahoo Finds Online Video Viewing Peaks, New Engagement Measurements?

Are people watching videos during the day? At Work? Doesn't everyone? Yahoo commissioned some new research to find out just exactly how consumers interact with online video including where, when and how much…

Consumer Generated Video Ad Campaign Tips

Consumer Generated Video Ad Campaign Tips

It's the dream of all marketers and website owners, get the consumers, users or your target audience to do your work for you. Have them create the content and spread the word. So what better way to do that than by asking them to create …

Broadband Adoption Rises Sixfold In Seven Years

A recent study has revealed that broadband adoption has increases more than sixfold from the period 2001 to 2008. Great news for all of us in the online video industry as that is what fuels the growth of our endeavors right?

Intangible Values of Online Video – Beyond Monetization

D2DVD recently blogged about whether or not online video has some sort of value not based in money. While many of us equate popularity and views with value ,some of us might have forgotten about a great deal of other avenues that might be considered …

C-Level Execs Turn To Web Video for Business Information

Forbes Insights, in association with Google, announced the release of a new study today called, "The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information."  The study is of 354 C-level and top executives at major US companies with annual sales in excess of …

Tremor Media Rocks New Web Video Ad Format

Tremor wants to rock your video ads by taking things to a whole new level of interaction and placement. No more will viewers have to wait for pre-rolls, tolerate mid-rolls or simply skip over post-rolls, or will they? Tremor Media is now offering up what …

Hulu Vs. Nielsen The War of Numbers

According to the New York Times, Hulu is angry, angry with Nielsen. ComScore, who probably doesn't even like Nielsen considering their past, sides with Hulu. Hanging in the balance are the true traffic numbers of Hulu and the reputations of all involved. The problem gets …

↑ Top