demographics Articles

Demographics are current statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease ...

February 2010 Online Video Advertising Insights - Scanscout

ScanScout has begun to publish a monthly report about the online video advertising industry and what is going on in it. February was the first month they've done it for and I got my hands on the report to check it out.

The Benefits of A Targeted YouTube Distribution Strategy

Increasingly, more brands have been expanding into the social media realm. Whether by embracing Facebook, engaging with Twitter, incorporating YouTube, or creating interactive visual content in the online space, brands have been enhancing the online experience. Specifically, it's the creation of high quality brand videos ...

YuMe 2009 In-Stream Video Ad Network Trends and Analysis

With over 3 billion video ad impressions YuMe is a leading online video advertising network. They currently have over 500 publishers on-board, so quite popular one might argue.

Learnings From This Week's Viral Video Success Stories - 10/14/2009

I'm a bit of a viral video nerd.  I like following the trends, seeing what videos are exploding versus those that are not, and then the real fun:  trying to figure out what makes one work where another fails.  It's a very inexact science. This ...

Several Million In Ad Dollars To Hulu

Reports are saying that Publicis has shifted several million dollars of ad spend to Hulu from other places though we're not sure where those places exactly are or do we?

YouTube Expands Insights With Audience Break Down

YouTube really wants you to have the information you need to be successful and so they are giving away some interesting information in Insights for Audience.

Online Video and Brand Guidelines – Challenges and Tips

In this podcast episode, I discuss my experiences with companies' brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.

Brightroll Launches Behavior Ad Targeting

Good old Tod Sacerdoti (not as in old but as in good old Tod) and the folks at Brightroll are at it again. This time they've improved on an area where many people say is holding online video advertising back and in which it is ...

Online Video Ad Budgets To Increase 50% In Next 12 Months?

Online Video Ad budgets are set to explode according to new research and expand more than 50% over the next 12 months. The research, conducted by Web TV Enterprise, surveyed media buyers (presumably in the UK where the company is). Around 97% booking pre-roll ad ...

TV Not Losing To Web Video Ads Anytime Soon

It has long been put forth that less being spent on TV advertising means more going to online video advertising, but a recent report from eMarketer states that it's simply not true.  We all know that our industry is growing at an amazing rate and ...

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