demographics Articles

Demographics are current statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location. Demographic trends describe the historical changes in demographics in a population over time (for example, the average age of a population may increase or decrease ...

Online Video More Popular Than Pie (Maybe) and Voting

I like pie. I'm sure a lot of you like pie. I also like online video, I'm sure you like online video as well, or else you wouldn't be reading this now would you? But who reigns supreme in the pie vs. Online video war? …

Under 18 Largest Online Video Viewer Demographic?

According to a recent report by eMarketer, those who watch television shows streamed via Internet, go to Hulu, those who want films, go to NetFlix. Personally, it's no surprise. But what might be a surprise is the age of those viewers.

YouTube Contests – It’s Time for The YouTube Contest To Evolve

The EPA is trying.  I have to give them that.  With the best of intentions, the Environmental Protection Agency has launched one of the least exciting government-run online promotions in recent memory, namely this new YouTube contest their running.  The winner gets a whopping $2,500. …

Online Video Viewers Are Rich, Young, Early-Adopting Whippersnappers?

A report issued today by TDG analyst Michael Greeson, and based on research from GigaOM Pro, says that online video viewing audience is still dominated by the wealthy, teenagers, and those who are prone to be early adopters.  Somebody wake me when the findings turn …

February 2010 Online Video Advertising Insights – Scanscout

ScanScout has begun to publish a monthly report about the online video advertising industry and what is going on in it. February was the first month they've done it for and I got my hands on the report to check it out.

The Benefits of A Targeted YouTube Distribution Strategy

Increasingly, more brands have been expanding into the social media realm. Whether by embracing Facebook, engaging with Twitter, incorporating YouTube, or creating interactive visual content in the online space, brands have been enhancing the online experience. Specifically, it's the creation of high quality brand videos …

YuMe 2009 In-Stream Video Ad Network Trends and Analysis

With over 3 billion video ad impressions YuMe is a leading online video advertising network. They currently have over 500 publishers on-board, so quite popular one might argue.

Learnings From This Week’s Viral Video Success Stories – 10/14/2009

I'm a bit of a viral video nerd.  I like following the trends, seeing what videos are exploding versus those that are not, and then the real fun:  trying to figure out what makes one work where another fails.  It's a very inexact science. This …

Several Million In Ad Dollars To Hulu

Reports are saying that Publicis has shifted several million dollars of ad spend to Hulu from other places though we're not sure where those places exactly are or do we?

YouTube Expands Insights With Audience Break Down

YouTube really wants you to have the information you need to be successful and so they are giving away some interesting information in Insights for Audience.

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