Daisy Whitney Articles

Daisy Whitney is an American multimedia reporter specializing in all forms of online and new media content distribution. She was the first journalist to launch a personal online newscast covering the internet business. Currently TelevisionWeek’s new media reporter, she has written for a number of publications. Daisy graduated with a degree in art history from Brown University in 1994.
Daisy created and hosts the webcast “New Media Minute”, broadcast on BeetTV.com, iMed...

Virtual Goods Increase Real World Purchase Intent and Brand Awareness

Virtual Goods Increase Real World Purchase Intent and Brand Awareness

Marketing through virtual goods and worlds can increase purchase intent by three times and brand awareness by ten times, according to a recently released study by social media services firm App Savvy. The news comes as marketers continue to pour money into virtual goods, a …

Key Metrics for Successful Web Video Advertising Campaigns

Brand advertisers are increasingly asking Web sites and publishers to conduct "intent-to-purchase" studies that measure the success or failure of a Web video campaign. Break Media CEO Keith Richman talks to us in this week's New Media Minute how advertisers and publishers can use that …

International Opportunities for Web Video Show Creators

Media company Alloy Entertainment has begun international deal-making for its digital series as it embarks on plan to launch four to six digital shows each year. Other digital studios like Take180 and Mondo Media are also cranking on foreign rights. In this episode of the …

Cord Cutting Begins, Internet Connected TV In Vogue?

A recent study from the Yankee Group found that one in eight consumers plan to cut back or ditch entirely their pay TV service this year and live off the Internet only. In this week's New Media Minute, I take a quick look into why …

Video To Push Monthly Internet Consumption To 15Tb Per User

Last week, Cisco introduced a super-fast new router, CRS 3 that will increase throughput up to 322 Terabits (purportedly the whole US Library of Congress), in a second. Suraj Shetty, VP  Worldwide Service Provider Marketing for Cisco, told Daisy Whitney that the average user in …

We’re At The 2010 NAB Show In Vegas

ReelSEO’s Grant Crowell is covering the National Assocation of Broadcasters NAB Show at the Las Vegas Convention Center, starting today through April 14th, 2010. Grant is covering the latest business and technology news with online video.

Interactive and Clickable Video Drives E-Commerce Conversions

Remember when video was going to be interactive and we'd all click on Jennifer Aniston's sweater to buy one for ourselves? Well, that day is gone, but hotspotting is finally taking off thanks to Web video. Hotspotting refers to clicking on an object in a …

Apple Wants To Eat Amazon’s Lunch, But Wait, So Does Google!

With Apple's iPad hitting the market in a matter of days, how big an impact will the computer giant's entrance into the tablet and eReader business make? A huge one, according to several research firms such as eMarketer, Yankee Group and Credit Suisse. Amazon's eBook …

Who’s Getting The Media Buzz? 3 Players To Check Out…

Want to know what new media players to keep an eye on? Daisy Whitney gives us the inside scoop on the companies that marketers and agencies are excited about starting with the marketing technology firm Bunchball, which is generating major buzz in the media and …

The New Frontier for IPads and EReaders – Media Minute

We just posted a fairly critical overview of the iPad after its announcement and I think this week's New Media Minute offers a compelling reason why the iPad may actually succeed.

↑ Top