Daisy Whitney Articles

Daisy Whitney is an American multimedia reporter specializing in all forms of online and new media content distribution. She was the first journalist to launch a personal online newscast covering the internet business. Currently TelevisionWeek’s new media reporter, she has written for a number of publications. Daisy graduated with a degree in art history from Brown University in 1994.
Daisy created and hosts the webcast “New Media Minute”, broadcast on BeetTV.com, iMedia and other sites. She programs conferences for ad:tech and iMedia and contributes to Cynopsis, Advertising Age, OMMA. She is also a published novelist.
Daisy has contributed to a various amount of publications including TelevisionWeek, Shape, Business 2.0, The Denver Post, Canada’s The Globe and Mail, Miami Herald, New Media Age, Extra Extra, Multichannel News, Natural Health and Consumers Digest.
Daisy has appeared on CNN’s Showbiz Tonight, CNBC’s Closing Bell and G4′s Attack of the Show. She has been interviewed by…

We're At The 2010 NAB Show In Vegas

ReelSEO’s Grant Crowell is covering the National Assocation of Broadcasters NAB Show at the Las Vegas Convention Center, starting today through April 14th, 2010. Grant is covering the latest business and technology news with online video.

Interactive and Clickable Video Drives E-Commerce Conversions

Remember when video was going to be interactive and we'd all click on Jennifer Aniston's sweater to buy one for ourselves? Well, that day is gone, but hotspotting is finally taking off thanks to Web video. Hotspotting refers to clicking on an object in a video to get more information on it or even to ...

Apple Wants To Eat Amazon’s Lunch, But Wait, So Does Google!

With Apple's iPad hitting the market in a matter of days, how big an impact will the computer giant's entrance into the tablet and eReader business make? A huge one, according to several research firms such as eMarketer, Yankee Group and Credit Suisse. Amazon's eBook market share is going to shrink, shrink, shrink over the ...

Who's Getting The Media Buzz? 3 Players To Check Out...

Want to know what new media players to keep an eye on? Daisy Whitney gives us the inside scoop on the companies that marketers and agencies are excited about starting with the marketing technology firm Bunchball, which is generating major buzz in the media and ad business for its "engagement" tools. You can learn all ...

The New Frontier for IPads and EReaders - Media Minute

We just posted a fairly critical overview of the iPad after its announcement and I think this week's New Media Minute offers a compelling reason why the iPad may actually succeed.

Marketers Focus On Videos Ads Online, Aim To Develop Own Audiences

Why rent an audience when you can buy your own? That's the new philosophy of marketers who are spending money this year to build out a social networking presence through "earned" media rather than paid media.  Some advertisers, like Pepsi, are pouring marketing dollars into homegrown projects rather than flashy bets like the SuperBowl. But ...

5 Media Trends and Rising Stars To Watch for In 2010

Now that the new decade has started, what new media trends should you be looking out for? In this first New Media Minute of the year, Daisy Whitney shares five trends and five companies that exemplify them.

The Threesome Technique for Online Video Interviewing

ReelSEO's Grant Crowell shares the “threesome effect” with some successful professional online video clips, and its secrets you can implement for your own video marketing pieces, professionally speaking.

The 2009 Media Minute Award of Excellence Goes To...

At this time last year in the New Media Minute, Daisy Whitney picked five new media companies to watch in 2009: Kaltura, My Damn Channel, Quantcast, 5min and Boxee. They all had good years and made news, but only one can be the winner of the first ever New Media Minute Award of Excellence. Tune in to the final New ...

What's Next for Media In 2010 - Media Minute

What's the next big thing in new media? To answer that question, Daisy Whitney of the New Media Minute turned to Bill Tancer, author of of Click and the research guru at online audience measurement firm Hitwise.

Media Minute: The Easter Bunny Hates You Rises Again

Remember that epic viral video hit The Easter Bunny Hates You? Well, it's one of the best ever and now the creators of that video -- Black 20 -- have paired up with Fox Television Studios' new digital shop 15 Gigs in a development deal.

Nalts' Cuddly Tips and Strategies for YouTube Video Success

Viral video is dead. Long live low production values. The cheaper the better. Don't cuddle it to death, let go of your brand persona.  Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star with more than 100 million views of his videos.

Building Your Personal Brand In A Media Reality

Even if you love your corporate job, you should build your personal brand. That's the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author. In his latest book "Crush It," Gary evangelizes his philosophy on how to build your own brand equity.

Evaluating Media Opportunities? Think Like A Venture Capitalist

There are a million and one new advertising platforms, technologies and tools today, it seems. So how can you figure out which new media opportunities to test and try? Use the same criteria a venture capitalist would use for investing.

Video On Demand Advertising Effectiveness - Media Minute

Where are ads most effective? A couple of video-on-demand networks would have you believe on their services. And there's something to that logic because VOD on cable TV is an opt-in medium and that means viewers are engaged with the content and often the ads. For all the details on what's working, watch Daisy Whitney's ...