Daisy Whitney Articles

Daisy Whitney is an American multimedia reporter specializing in all forms of online and new media content distribution. She was the first journalist to launch a personal online newscast covering the internet business. Currently TelevisionWeek’s new media reporter, she has written for a number of publications. Daisy graduated with a degree in art history from Brown University in 1994.
Daisy created and hosts the webcast “New Media Minute”, broadcast on BeetTV.com, iMed...

Four Digital Advertising Startups To Keep An Eye On

Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and ...

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online ...

The Weekly Online Video News Round Up - Business Video Edition

It's a crazy, fast-paced world. At least... it is for everyone that I know. We have work, family obligations, errands, emails, church, grocery shopping, little league, and... well, you get the idea. Everyone's busy. And when that happens, it can be easy for a piece ...

The Weekly Online Video News Round Up - Social Video Edition

Each week we try to cover as much of the important online video news as we possibly can. It's not always easy, because as online video grows... the volume of news about online video grows as well. So every weekend we try to give you ...

Facebook Marketing Executive Offers Tips For Using Video Effectively

Video can help a brand stand out on Facebook and draw more fans. The New Media Minute asked Jennifer Kattula, head of agency marketing at Facebook, how brands small and large can best use video on the social site. Here are her tips and best ...

Social Media Dos & Dont's: How Businesses Should Properly Engage with Social Media

What are the rules for social media engagement in the social Web? How often should you post on Facebook? How should you handle customer complaints on Twitter? I asked social media expert Scott Meldrum of Pollin8 for his top 3 social tips on how to ...

Four Digital Media Startups Marketers Should Keep An Eye On

Want to know which digital media startups to keep your eye on? The New Media Minute says to watch for innovation from Rich Relevance, Yinzcam, Klout and Tynt. For all the details, check out this week's episode with Daisy Whitney giving the details!

The Art of Enchantment: How-to Captivate Audiences, Viewers, and Customers

Author and venture capitalist Guy Kawasaki spoke at the ad:tech SF conference on the Art of Enchantment, sharing his tips on how to "enchant" audiences, customers, viewers, your boss, employees and more. Here are his tips from Daisy Whitney in this week's New Media Minute.

ReelSEO Weekly Online Video News Reel – November 27, 2010 - The Cyberius Black Edition

It was a short week, you probably all stuffed yourselves with turkey and trimmings, gave thanks for a day off and girded yourselves to venture forth into the masses and fight for your right to buy Christmas gifts. Black Friday rolled past and Cyber Monday ...

Advertising Opportunities Abound In Hyper-Local News and Video

As journalism changes and newspapers undergo seismic shifts, big media companies are setting up local shops, and they're hoping to win local online ad dollars as a result. AOL, ESPN, New York Times and NPR are all expanding quickly in the hyperlocal online business. Local ...

Virtual Goods Increase Real World Purchase Intent and Brand Awareness

Marketing through virtual goods and worlds can increase purchase intent by three times and brand awareness by ten times, according to a recently released study by social media services firm App Savvy. The news comes as marketers continue to pour money into virtual goods, a ...

Key Metrics for Successful Web Video Advertising Campaigns

Brand advertisers are increasingly asking Web sites and publishers to conduct "intent-to-purchase" studies that measure the success or failure of a Web video campaign. Break Media CEO Keith Richman talks to us in this week's New Media Minute how advertisers and publishers can use that ...

International Opportunities for Web Video Show Creators

Media company Alloy Entertainment has begun international deal-making for its digital series as it embarks on plan to launch four to six digital shows each year. Other digital studios like Take180 and Mondo Media are also cranking on foreign rights. In this episode of the ...

Cord Cutting Begins, Internet Connected TV In Vogue?

A recent study from the Yankee Group found that one in eight consumers plan to cut back or ditch entirely their pay TV service this year and live off the Internet only. In this week's New Media Minute, I take a quick look into why ...

Video To Push Monthly Internet Consumption To 15Tb Per User

Last week, Cisco introduced a super-fast new router, CRS 3 that will increase throughput up to 322 Terabits (purportedly the whole US Library of Congress), in a second. Suraj Shetty, VP  Worldwide Service Provider Marketing for Cisco, told Daisy Whitney that the average user in ...