CTR Articles

Common Technical Regulation (CTR). In telecommunications, CTR refers to a rule governing the connection of terminal equipment to networks. CTRs are drawn up, under the provisions of the EU directive 98/13/EC by the Telecommunications research and action center (TRAC) and European Telecommunications Standards Institute (ETSI), at the request of ACTE, which is chaired by the European Commission. These rules apply to all EU member states.

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How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study]

How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study]

When the British Red Cross wanted to reach as many teenagers as possible to teach them the benefits of learning first aid, they knew they had to create a campaign that would engage them from the start. So it reached out to some top UK YouTube creators to help. The results were very encouraging.

Twitter Makes Mobile Video Ad Viewing Even Easier with One-Click Play

Twitter Makes Mobile Video Ad Viewing Even Easier with One Click Play

Twitter is rolling out a new one-click video playback feature on its mobile feed for Android and iOS users. It believes that giving users a chance to click straight through to video content will increase CTR for brands and marketers.

Mobile Games Poised to be Next Big Thing for Video Advertising?

Mobile Games Poised to be Next Big Thing for Video Advertising?

50% of the US online population play games on their mobile devices, and ads on those games attract a click through rate (CTR) of, minimum, 1.5% globally. That's around 10 times higher CTR than display ads which spells out a big opportunity for brands.

What You Should Offer as a Buyer or Seller of Online Video Ads

What You Should Offer as a Buyer or Seller of Online Video Ads

SpotXchange has some pretty cool tech. Now, they're working on helping everyone get the most out of that technology by offering a series of informational articles in their Digital Video Survival Guide. The newest chapter, is all about Buy and Sell Sides, Roles and Responsibilities.

Video in Email Doubles CTR for Ragan Communications [Case Study]

Video in Email Doubles CTR for Ragan Communications [Case Study]

Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of ...

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Brightroll did some research over in the UK to see how video advertising is getting on there and it seems that stiff upper lip mentality is working for them as things are really picking up. The second annual survey and report, the 2012 UK Video Advertising ...

3 Must-Know YouTube Measurement Tools for Brands: The YouTube Advertiser Playbook - Part 9

3 Must Know YouTube Measurement Tools for Brands: The YouTube Advertiser Playbook   Part 9

When you're a brand and you've turned to video for your advertising needs, you might like to know how exactly those videos are performing. Who are they reaching, how are they finding it, and are they enjoying it? Luckily, YouTube provides analytics, a load of ...

Brainient Claims Interactive Video Ad Can Follow The Viewer Off Site

Brainient Claims Interactive Video Ad Can Follow The Viewer Off Site

It seems like every day I wake up, I'm reading about an ad company that had a very good 2011, has taken their company through another round of investing, and getting support from all sorts of venture capital.  UK-based Brainient has just raised $1.8 million ...

Christmas Day Interactive Video Ads 6x More Engaging Than Cyber Monday, Says Jivox

Christmas Day Interactive Video Ads 6x More Engaging Than Cyber Monday, Says Jivox

Interactive video ads was something I thought we would see a lot of in 2011 and, we did, just not up to the level I had expected. The major difference, to me, between TV ads and online is the interactivity that is possible and the ...

5 Factors That Improve CTR Effectiveness For Online Video Ads

5 Factors That Improve CTR Effectiveness For Online Video Ads

TidalTV, which is a large online video advertising network, has come out with a new whitepaper,Video's Great CTR Debate which talks about varying CTR by sector, age, content, daypart and geography. They say that only by applying all of these various factors will you be ...

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