Common Technical Regulation (CTR). In telecommunications, CTR refers to a rule governing the connection of terminal equipment to networks. CTRs are drawn up, under the provisions of the EU directive 98/13/EC by the Telecommunications research and action center (TRAC) and European Telecommunications Standards Institute (ETSI), at the request of ACTE, which is chaired by the European Commission. These rules apply to all EU member states.
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SpotXchange has some pretty cool tech. Now, they're working on helping everyone get the most out of that technology by offering a series of informational articles in their Digital Video Survival Guide. The newest chapter, is all about Buy and Sell Sides, Roles and Responsibilities.
Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of ...
Brightroll did some research over in the UK to see how video advertising is getting on there and it seems that stiff upper lip mentality is working for them as things are really picking up. The second annual survey and report, the 2012 UK Video Advertising ...
When you're a brand and you've turned to video for your advertising needs, you might like to know how exactly those videos are performing. Who are they reaching, how are they finding it, and are they enjoying it? Luckily, YouTube provides analytics, a load of ...
It seems like every day I wake up, I'm reading about an ad company that had a very good 2011, has taken their company through another round of investing, and getting support from all sorts of venture capital. UK-based Brainient has just raised $1.8 million ...
Interactive video ads was something I thought we would see a lot of in 2011 and, we did, just not up to the level I had expected. The major difference, to me, between TV ads and online is the interactivity that is possible and the ...
TidalTV, which is a large online video advertising network, has come out with a new whitepaper,Video's Great CTR Debate which talks about varying CTR by sector, age, content, daypart and geography. They say that only by applying all of these various factors will you be ...
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