crowdsource Articles

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Brightroll did some research over in the UK to see how video advertising is getting on there and it seems that stiff upper lip mentality is working for them as things are really picking up. The second annual survey and report, the 2012 UK Video Advertising ...

Southern Comfort Takes a Swig of Crowdsourced Video for Latest Ad Campaign

Southern Comfort has a few ads out right now starring the "Lingo Cops," done in that 70's cop show style.  In it, the Cops are "investigating" what it means when people say, "SoCoLa" in bars, and trying to put an end to it, because hey, ...

When is High Production Value Important for Branded Video? ReelPop Q&A

ReelPop Q&A is a new weekly question and answer series made possible by Poptent.  Each week we will choose to answer one question from a reader relating to best practices and strategies for online video marketing.  If you would like us to answer your question ...

Poptent Launches Premium Global Video Production House for Major Brands

Poptent is known as a crowdsourced video production and social community platform for video creators, a nifty way for aspiring filmmakers and video producers to get experience shooting videos for a number of major brands, while keeping video production costs low for the client. Today, ...

Life In A Day Sequel To Spend A Day In Japan

Seems like I'm writing about Japan a lot lately.  Ridley and Tony Scott's production company Scott Free, which was behind last year's crowdsourced Life In A Day, is teaming with Fuji Television to bring Japan In A Day.  The film is being made in memory ...

Experimenting With Crowdsourced Online Video News - The Reel Web Episode 26

I'm on the road for the next several weeks and hope to keep up with the Reel Web episodes the best I can, but this week has just been too crazy with packing and moving, so I'm going to let you guys crowd source this ...

Crowdsourced Video Wins Big With Poptent-Created Dell Ad During National Championship Game

Poptent is a crowdsourced video service that connects companies in need of affordable video to filmmakers and directors. It's a bit like an auction of sorts, with brands posting creative briefs and videographers completing the job and competing to win the official gig. And earlier ...

The Week's Best Viral Videos & Marketing Lessons - Silverback Edition

The first week of 2012 proved to be a strong one in the world of online video, as the new year did nothing to slow down the clever brands and amateurs piling up the views with creative videos. This week we have a few bloopers ...

The Week's Best Viral Videos & Marketing Lessons - New Years Edition

I originally intended to skip this column this week, instead replacing it with a year-end "best viral videos" round up that would cover all of the last 52 weeks in hilarious viral action. However, a funny thing happened throughout the week that I should have ...

The Online Video Explosion In Brazil Has Advertisers Paying Attention

Last week, Advertising Age published a piece about the growth of YouTube in Brazil. It's a stunning and rapid growth, and one that's getting the attention of advertisers from around the world. Combined with the recent moves in that market from Poptent and Netflix, it's ...

YouTube Documentary Life In A Day On YouTube For Free

I've written quite a lot about Life In A Day over the course of the past year. If you're somehow not familiar with it by name, Life In A Day is the documentary shot by YouTube users, directed and edited by Kevin MacDonald, and produced ...

Current TV To Create New Series From Vimeo Documentary Contest Winner

It seems to be online video contest week as I've got two assignments about online video contest platfoms and now Vimeo is launching a contest. The new partnership between Current TV and Vimeo is looking for some crowdsource action to kick off a series of ...

Adobe MAX 2011 Offers Glimpse Into Video Meshes, Synchronized Crowdsouced Video

At Adobe MAX 2011, Adobe showed off some really interesting stuff that the upcoming versions of their software will be able to do including video meshes, an entirely new way to edit videos, and synchronized crowdsource video.

Crowdsourced Video Gets Artistic With The Johnny Cash Project

On Sunday, Google Chrome released a new video called "Google Chrome: The Johnny Cash Project." The video also ran on television over the weekend. It features a new collaborative art project attempting to stitch together a new music video for Johnny Cash's "Ain't No Grave" ...

Crowdsourced Film "One Day On Earth" Hopes To Duplicate Success Of "Life In A Day"

Life in a Day, the so-called 'YouTube movie' that was shot by amateurs around the world and then edited together by director Kevin MacDonald and producer Ridley Scott, has gotten a lot of press. With good reason. It's an inspiring project that sought to bring ...