creative process Articles

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RevZilla Motorsports Uses TrueView In-Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]

RevZilla Motorsports Uses TrueView In Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]

When motorcycle enthusiasts get serious about their gear, they shop at RevZilla.com. Founded in 2007 by a core of passionate motorcyclists (who happen to have penchant for writing code), RevZilla Motorsports has distinguished itself from big-box stores and online sites by providing superior customer service …

Vimeo Announces Winners of 2012 Vimeo Awards

Vimeo Announces Winners of 2012 Vimeo Awards

The 2012 Vimeo Awards + Festival kicked off last night in New York City and in unique fashion, the awards were handed out at the beginning of the party.  Awards in 13 categories, plus one grand prize winner, were handed out along with some honorary …

Adobe CS6 Production Premium Revealed

Adobe CS6 Production Premium Revealed

Today, at the start of NAB 2012, Adobe is revealing Production Premium CS6. This forthcoming release will convince more editors to make the switch. If the unparalleled integration of the software (through Adobe Dynamic Link) and hardware (Mercury Playback Engine, with extended support for OpenGL …

A Viral Video Genius’ Process for Creative Video Marketing Ideas [Producer Tip #32]

A Viral Video Genius Process for Creative Video Marketing Ideas [Producer Tip #32]

This week, we have another tip from our friend and "viral video genius," Kevin "Nalts" Nalty who has many years of video marketing experience.  We asked him to share with us a bit of what the creative process looks like for him and what process marketers can follow …

Building Viewership Through Viewer Interaction & Social Activity – The YouTube Creator Playbook

Building Viewership Through Viewer Interaction & Social Activity   The YouTube Creator Playbook

The final section of the YouTube Creator Playbook focuses on making your video social.  When you first begin uploading videos, you are looking for an audience, which likely won't be very big at first.  You have to build one, and building an audience takes interaction …

Welcome to Show Business: Are You Sure Your Webcast Plays By the Rules?

Welcome to Show Business: Are You Sure Your Webcast Plays By the Rules?

Producing webcasts or online video series for marketing purposes can be a dream come true for creative types who love working with like-minded people. If you want to use professional talent or popular music within these webcasts, however, it can quickly turn into a nightmare …

OK Go – Band, Videographers or Transmedia Geniuses? – Interview with Tim Nordwind Part II

OK Go – Band, Videographers or Transmedia Geniuses? – Interview with Tim Nordwind Part II

The interview with Tim was only about a half hour, but there was so much information to pull out of it I figured it would be better appreciated it if were split into two pieces. Plus, each piece is about a thousand words and that's …

Interview with Tim Nordwind of OK Go – Band, Videographers or Transmedia Geniuses? – Part I

Interview with Tim Nordwind of OK Go   Band, Videographers or Transmedia Geniuses?   Part I

I was very fortunate to manage an interview with Tim Nordwind from the artistic collective known as OK Go (Part 2 Here). Alright, many of us know them as a music band, some of us know them for their viral videos. As far as Tim …

7 Ways To Encourage Video Testimonials: Bringing Out Your Customer’s Creative Side

7 Ways To Encourage Video Testimonials: Bringing Out Your Customer’s Creative Side

Not every visitor to your site believes that he or she is a performer. Even in the age of social networking, many of your visitors may feel camera shy, especially if you do not take steps to make them feel at home with your video …

Star Wars Uncut Aims To Reinvent Online Video

Every once in a while, the Internet does something completely unpredictable and amazing.  And I love it.  I love when someone pushes the envelope with online video and does something truly unique. There have been plenty of these trailblazers.  The LonelyGirl15 guys were really the …

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