creative process Articles

A Look Into the Scriptwriting Process [Reel Rebel #37]

It may seem like writing a script is simply going to your computer (or if you're old school, getting a pen and paper), sitting down and just writing. But it might surprise you to learn that's only part of the scriptwriting process. You need to build a structure for your story, and you need to test it out, before you shoot.

How Epic Meal Time's Channel Succeeds: Harley Morenstein Gives Insight [Web Series School]

Earlier this year Epic Meal Time expanded their channel programming with a new competitive cooking show, Epic Chef.  The show has been a massive success with fans and taken the Epic Meal Time brand to new heights.  The new series has garnered nearly 6 million views ...

How to Develop Fresh Ideas for Creative Video Content [Creator's Tip #55]

On this week's Creator's Tip, Josh Rimer, a popular YouTube comedian and song parody producer (YouTube.com/JoshRimer), talks to us about how he developed his creative process and in particular, how he goes about coming up with fresh ideas for his video content on an ongoing basis. 4 Tips for ...

RevZilla Motorsports Uses TrueView In-Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]

When motorcycle enthusiasts get serious about their gear, they shop at RevZilla.com. Founded in 2007 by a core of passionate motorcyclists (who happen to have penchant for writing code), RevZilla Motorsports has distinguished itself from big-box stores and online sites by providing superior customer service ...

Vimeo Announces Winners of 2012 Vimeo Awards

The 2012 Vimeo Awards + Festival kicked off last night in New York City and in unique fashion, the awards were handed out at the beginning of the party.  Awards in 13 categories, plus one grand prize winner, were handed out along with some honorary ...

Adobe CS6 Production Premium Revealed

Today, at the start of NAB 2012, Adobe is revealing Production Premium CS6. This forthcoming release will convince more editors to make the switch. If the unparalleled integration of the software (through Adobe Dynamic Link) and hardware (Mercury Playback Engine, with extended support for OpenGL ...

A Viral Video Genius' Process for Creative Video Marketing Ideas [Producer Tip #32]

This week, we have another tip from our friend and "viral video genius," Kevin "Nalts" Nalty who has many years of video marketing experience.  We asked him to share with us a bit of what the creative process looks like for him and what process marketers can follow ...

Building Viewership Through Viewer Interaction & Social Activity - The YouTube Creator Playbook

The final section of the YouTube Creator Playbook focuses on making your video social.  When you first begin uploading videos, you are looking for an audience, which likely won't be very big at first.  You have to build one, and building an audience takes interaction ...

Welcome to Show Business: Are You Sure Your Webcast Plays By the Rules?

Producing webcasts or online video series for marketing purposes can be a dream come true for creative types who love working with like-minded people. If you want to use professional talent or popular music within these webcasts, however, it can quickly turn into a nightmare ...

OK Go – Band, Videographers or Transmedia Geniuses? – Interview with Tim Nordwind Part II

The interview with Tim was only about a half hour, but there was so much information to pull out of it I figured it would be better appreciated it if were split into two pieces. Plus, each piece is about a thousand words and that's ...

Interview with Tim Nordwind of OK Go - Band, Videographers or Transmedia Geniuses? - Part I

I was very fortunate to manage an interview with Tim Nordwind from the artistic collective known as OK Go (Part 2 Here). Alright, many of us know them as a music band, some of us know them for their viral videos. As far as Tim ...

7 Ways To Encourage Video Testimonials: Bringing Out Your Customer’s Creative Side

Not every visitor to your site believes that he or she is a performer. Even in the age of social networking, many of your visitors may feel camera shy, especially if you do not take steps to make them feel at home with your video ...

Star Wars Uncut Aims To Reinvent Online Video

Every once in a while, the Internet does something completely unpredictable and amazing.  And I love it.  I love when someone pushes the envelope with online video and does something truly unique. There have been plenty of these trailblazers.  The LonelyGirl15 guys were really the ...

Online Video Explosion - Local Video Production and Marketing for Businesses

SuperForum II: Local Video Explosion - This is the Kelsey Group's ILM:08 conference session that we were most excited about covering.  This is a great panel session with several leaders in local online video marketing solutions. Brad Inman, Chairman and Founder of TurnHere is up ...

Tracking Video Ad Performance – Interview With Eyeblaster's Amit Rahav

With increased demands by companies for better measurable results with their marketing and ad spending, online video is the fastest-growing of all the ad formats - making up an greatly-expanding portion of the ad spend ($775 million in the US alone in 2007 - up ...