creative process

adobe nielsen online video measurements audience reach

Data-driven Creativity Produces Most Successful Video Ad Campaigns

Coming up with a great video ad concept is a true art form. But just as a boring or confusing commercial won’t hook a single viewer, the best video ad in the world won’t significantly drive sales if it reaches the wrong people or is distributed over the wrong channels. A successful campaign needs the best of both worlds: effective use of data mixed with inspired creative elements.
ian padgham vine woodman

Ian Padgham: The Vine Superstar in Hot Demand by Brands [Interview]

If you know Vine, then you'll know Ian Padgham, as his work on the platform is some of the most exciting and innovative around. As well as creating his own brilliantly inventive stop-motion clips, he's in huge demand from brands such as Sony, Disney and Ford.
video in social media

3 Tips for Crafting Compelling Social Video Customers Will Love

Social video is a massive marketing tool. But you might not be getting the most out of your campaigns or are at a loss on how to use it to continue to expand your customer engagement. Here are three quick tips to help you better use your social video presence and get your customers on board.
youtube bbc

The BBC Has Much To Fear From YouTube - Or Does It?

Is YouTube a real threat to mainstream television broadcasting? The BBC, one of the oldest and most respected companies in the world posed this question in a bid to understand how YouTube culture works and what that means for us all.
STORY-TELLING-IDEAS

Creative Storytelling for Brands: Video Marketing Summit Recap

What did the top creative minds in the online video industry say about storytelling at the ReelSEO Video Marketing Summit? What are the steps? Is there a magic unicorn? Does it really come down to planning? Here's a summary of what they said.
Script Writing Template

A Look Into the Scriptwriting Process

It may seem like writing a script is simply going to your computer (or if you're old school, getting a pen and paper), sitting down and just writing. But it might surprise you to learn that's only part of the scriptwriting process. You need to build a structure for your story, and you need to test it out, before you shoot.
vimeoawards

Vimeo Announces Winners of 2012 Vimeo Awards

The 2012 Vimeo Awards + Festival kicked off last night in New York City and in unique fashion, the awards were handed out at the beginning of the party.  Awards...
CS6

Adobe CS6 Production Premium Revealed

Today, at the start of NAB 2012, Adobe is revealing Production Premium CS6. This forthcoming release will convince more editors to make the switch. If the unpar...