YouTube has grown to become the second largest social media site, and If you are a marketer, brand, retailer or storyteller, and you want to get serious about the business of video, then bring your team to the 2014 ReelSummit 24/24 July in San Francisco. Steep discounts available.
Coming up with a great video ad concept is a true art form. But just as a boring or confusing commercial won’t hook a single viewer, the best video ad in the world won’t significantly drive sales if it reaches the wrong people or is distributed over the wrong channels. A successful campaign needs the best of both worlds: effective use of data mixed with inspired creative elements.
If you know Vine, then you’ll know Ian Padgham, as his work on the platform is some of the most exciting and innovative around. As well as creating his own brilliantly inventive stop-motion clips, he’s in huge demand from brands such as Sony, Disney and Ford.
Social video is a massive marketing tool. But you might not be getting the most out of your campaigns or are at a loss on how to use it to continue to expand your customer engagement. Here are three quick tips to help you better use your social video presence and get your customers on board.
Is YouTube a real threat to mainstream television broadcasting? The BBC, one of the oldest and most respected companies in the world posed this question in a bid to understand how YouTube culture works and what that means for us all.
What did the top creative minds in the online video industry say about storytelling at the ReelSEO Video Marketing Summit? What are the steps? Is there a magic unicorn? Does it really come down to planning? Here’s a summary of what they said.
Creating compelling content…it’s an impossible thing to teach but it does have certain qualities you should be aiming for. What does the Contemporary American Theater Festival have to say about creativity that we can apply to video?
It may seem like writing a script is simply going to your computer (or if you’re old school, getting a pen and paper), sitting down and just writing. But it might surprise you to learn that’s only part of the scriptwriting process. You need to build a structure for your story, and you need to test it out, before you shoot.
Earlier this year Epic Meal Time expanded their channel programming with a new competitive cooking show, Epic Chef. The show has been a massive success with fans and taken the Epic Meal Time brand to new heights. The new series has garnered nearly 6 million views …
On this week's Creator's Tip, Josh Rimer, a popular YouTube comedian and song parody producer (YouTube.com/JoshRimer), talks to us about how he developed his creative process and in particular, how he goes about coming up with fresh ideas for his video content on an ongoing basis. 4 Tips for …