Crackle Articles

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2014 Digital NewFronts: Firsthand Report From the Frontline

2014 Digital NewFronts: Firsthand Report From the Frontline

What is it like to be a reporter in the middle of the 9-day digital extravaganza that is the 2014 Digital NewFronts? We talk to Michelle Castillo, Digital Media Reporter for Adweek, just as the nine-day-long series of events was entering its second week, and asked her for a firsthand report from the trenches.

Amazon Fires Major Salvo in OTT War with Fire TV

Amazon Fires Major Salvo in OTT War with Fire TV

Amazon wants to set your TV on FIRE! Oh, wait, they announced the Fire TV, that must be why they have been doing all that Kindle-ing. They have priced their OTT device at $99 but it comes chock full of tech and has the content to back it up. So the question is, will it generate a response with its intended audience, and will the competitors, pardon the pun, fire back?

The Week In Video: YouTube Is Bigger And Better Than TV, Says YouTube

The Week In Video: YouTube Is Bigger And Better Than TV, Says YouTube

It’s been a very busy week for NewFronts, with AOL, Yahoo, Crackle and Hulu all announcing new and original online video content for the coming year. Meanwhile, YouTube told us why they were better than TV and Red Bull Stratos took home a clutch of Webby Awards.

Comscore, Sony’s Crackle, Announce Multi-Platform Audience Measuring

Comscore, Sonys Crackle, Announce Multi Platform Audience Measuring

comScore and Crackle have teamed together to measure the audience across all devices in which Crackle can be played. Online metrics have been unable to come up with a number that includes devices like connected TVs and video game consoles. comScore and Crackle aim to solve that.

A New Trailer Hits For Jerry Seinfeld’s Comedians in Cars Getting Coffee: A Look at Web Series Marketing

A New Trailer Hits For Jerry Seinfelds Comedians in Cars Getting Coffee: A Look at Web Series Marketing

Last week we talked about the new Jerry Seinfeld web show, "Comedians in Cars Getting Coffee."  What was interesting about the teaser that was put out was that no one could quite figure out what the show was going to be, but it drummed up …

Jerry Seinfeld Drives New Web Series, “Comedians In Cars Getting Coffee”

Jerry Seinfeld Drives New Web Series, Comedians In Cars Getting Coffee

It looks like Jerry Seinfeld and friends will be trying to offer up a comedy/interview web series later this month, with "Comedians in Cars Getting Coffee."  We keep seeing bigger and bigger names getting into web video and it's easy to see the appeal: they …

Microsoft Expands Video Ad Offerings on Xbox LIVE Run of TV Apps

Microsoft Expands Video Ad Offerings on Xbox LIVE Run of TV Apps

Microsoft is looking to expand the amount of video advertising on its Xbox 360 console and its video entertainment partner apps including ESPN, CBS, Gamespot, Last.fm, Manga Entertainment and MUZU.TV who all joined the new Xbox LIVE Run of TV Apps program. The ads are …

IAWTV Inaugural Web TV Award Nominees Announced

IAWTV Inaugural Web TV Award Nominees Announced

The International Academy of Web Television (IAWTV) have announced nominees with the awards to be given out on Thursday, January 12, 2012 at a live ceremony at the Venetian Resort Hotel and Casino in Las Vegas during the prestigious International CES. Nominees for the Inaugural …

The Roku LT Box With 720p, $50 Price Tag, Announces HBO Go

The Roku LT Box With 720p, $50 Price Tag, Announces HBO Go

Roku just made two announcements today, the new Roku LT which is $10 cheaper than the Roku 2 HD, yet also offers 720p like that model. It seems more like a muddling of the market on their part than an actual addition to their lineup. …

Major Microsoft Xbox TV Deals Imminent, But Still Will Need Something Unique

Major Microsoft Xbox TV Deals Imminent, But Still Will Need Something Unique

Bloomberg wrote up some thoughts on where it looks like the new Microsoft Xbox TV initiative is headed and I have to admit, I like what it looks like. Basically, it could position the Xbox 360 as the single piece of tech you need for …

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