Finding the right background music for a video often feels a lot like guesswork, and yet locating that perfect track can turn a decent video into a captivating one. After creating hundreds of videos to market our own business, we've developed a loose process to help guide our efforts.
Real time videos are a great medium for your corporate message, whether that's brand communication, employee training or product demos. We show you some examples of the ways in which your company can utilize real time video.
An explainer video is going to introduce your company to the world so it has to look and sound as good as possible. But what are the real costs involved in producing a great explainer video, particularly an animated one? Our handy guide explains what's involved and why it pays to spend that extra budget.
Online video is an essential element of marketing but it can also be used in-house to support employees who work remotely all or part of the time. In the post, we look at some of the ways video can help bring an off-site sales team together.
Achieving corporate success with video does not necessarily require 1 million YouTube views. Sometimes a well-calculated strike to your target audience from a credible expert can make all the difference, even when that audience is relatively small.
Whatever type of corporate video you want to produce, whether it's a talking head interview or a How To guide, the bottom line is it has to be good. Badly produced video content can shatter your reputation and provide very little ROI. We take you through 5 things not to do.
Marketers and brands always have high hopes for their video strategy but what happens when no one visits your YouTube channel or watches that video you poured your heart and soul and budget into. We take a look at how video should be leveraged as part of a wider marketing campaign.
Over the last twenty years of producing live events and webcasts, I've learned a lot about how things can go right and wrong, and from good to bad, and from bad to worse. Most problems stem from the things that have fallen through the cracks. ...
There's little doubt that compared to their counterparts in the USA, most UK corporations have been relatively slow when it comes to embracing and utilizing well-made viral video as a marketing strategy. However, I believe that the recent acquisition of UK viral video producers ST16 by ...