Although video is a relatively new addition to the classroom, it is being adopted by many educational facilities not only as a teaching tool, but also as a medium for more effective communication. The way we teach children, and adults, in the U.S. is changing rapidly and video is a significant part of that change.
When corporate video is done well it can have an extraordinary impact on the audience. But as 'This Is a Generic Brand Video' demonstrates, lazy cliches and uninspired stock footage do not a masterpiece make.
As food is the fastest growing genre on YouTube, our 4-step process helps restaurant owners market their business with video content that will maximize their reach and engage their audience.
In a new report, 73% of consumers confirmed that they were more likely to buy a product or sign up for a service if they first watched a business video that explained the product to them. A staggering 96% said that video content was useful when making purchasing decisions online.
Finding the right background music for a video often feels a lot like guesswork, and yet locating that perfect track can turn a decent video into a captivating one. After creating hundreds of videos to market our own business, we've developed a loose process to help guide our efforts.
Real time videos are a great medium for your corporate message, whether that's brand communication, employee training or product demos. We show you some examples of the ways in which your company can utilize real time video.
An explainer video is going to introduce your company to the world so it has to look and sound as good as possible. But what are the real costs involved in producing a great explainer video, particularly an animated one? Our handy guide explains what's involved and why it pays to spend that extra budget.
Online video is an essential element of marketing but it can also be used in-house to support employees who work remotely all or part of the time. In the post, we look at some of the ways video can help bring an off-site sales team together.
Achieving corporate success with video does not necessarily require 1 million YouTube views. Sometimes a well-calculated strike to your target audience from a credible expert can make all the difference, even when that audience is relatively small.
Whatever type of corporate video you want to produce, whether it's a talking head interview or a How To guide, the bottom line is it has to be good. Badly produced video content can shatter your reputation and provide very little ROI. We take you through 5 things not to do.