conversion Articles

In logic, the converse of a categorical or implicational statement is the result of reversing its two parts. For the implication P → Q, the converse is Q → P. For the categorical proposition All S is P, the converse is All P is S. In neither case does the converse necessarily follow from the original statement. The categorical converse of a statement is contrasted with the contrapositive and the obverse.
If S is a statement of the form P implies Q (P → Q), then the converse of S i...

Content Marketing Strategies With Web Video and Social Media

Content Marketing Strategies With Web Video and Social Media

Content marketing is a very effective way to market your brand, business or organization's products and services in a way that is engaging, relevant and welcome. The idea is to offer people bits of content that are informative, entertaining, useful and have pass-along value. You …

eTail East Roundtable Reveals Retailer Perspective On Video SEO

eTail East Roundtable Reveals Retailer Perspective On Video SEO

I returned this morning from a very successful eTail East conference, where I hosted a round-table discussion on Video SEO along with Bruce Turner, CEO of Pure Pearls.com. Bruce shared his video implementation experience, specifically the video SEO enablement process, with fellow online retailers.

5 Actions You Want Every One of Your Video Viewers To Take

5 Actions You Want Every One of Your Video Viewers To Take

I read a fantastic article over at Visible Gains called Tuning Website Video For Higher Conversion – Part 1.  It has some really great insight into how webmasters can help nudge users toward certain desired behaviors through different choices in video placement and style.  The …

E-Commerce Video SEO Snapshot Spells Huge Opportunity for Internet Retailers

E Commerce Video SEO Snapshot Spells Huge Opportunity for Internet Retailers

We've seen a lot of research pointing to how effectively video helps increase conversion, sales and revenue for online retailers. But just how well are the online retailers doing from a search engine optimization viewpoint for that same video? Not well according to some recent …

The Case AGAINST Viral Video for Business and E-Commerce

The Case AGAINST Viral Video for Business and E Commerce

I interview Dr. BJ Fogg, Director of Stanford University's Persuasive Technology Lab, on what insights he has to share on the opportunities and challenges with effective video in e-commerce.  Dr. Fogg also discusses (what I admittedly characterize) the problem mentality of basing success models for …

Connecting Advertisers With Consumers Via Biased Video Recommendations

Not many people know this, but Zara is a very unique fashion company compared to other mega fashion brands. Instead of focusing on inventing the next clothing item people want to buy , Zara built an advanced technology that can bias or push their entire …

Microsoft Researches Three Screen Strategies for Marketing

"…one screen to rule them all and in the market bind them." Well OK Tolkien said ring and not screen and he was talking about evil and we're talking about video and marketing. There's a difference right? Let's face it, many of us are multi-screen …

What Does A Viral Video Cost and How Do You Make One?

What Does A Viral Video Cost and How Do You Make One?

When speaking of viral marketing for brands and businesses, the two questions I hear most frequently are "how much do online videos or viral videos cost?" and "what are the steps involved?" Pricing can vary depending on quite a few factors and there really is …

TwitVid Co-Founder Betting That Brands Will See Value In Social Video Advertising

TwitVid Co Founder Betting That Brands Will See Value In Social Video Advertising

I wrote an article last week entitled TwitVid Launches Mysterious New Social Video Ad Platform.  You may have read it.  And I chose that title because I was frustrated by the lack of details that were publicly available regarding the launch of the new ad …

TwitVid Launches Mysterious Social Video Ad Platform

TwitVid Launches Mysterious Social Video Ad Platform

You want to know what I love?  When companies announce new video-related products or services.  Seriously… I'm a video nut, and I get excited about new things.  Want to know what I hate?  When new products or services are announced, but not remotely explained.  Such …

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